Combine concepts and content from slides 4, 5, 6 into a single or two animated slides that incorporate all core EFX regions
Voorbeeld 1: start config. Om applicaties van elkaar te scheiden van OS en resources Voorbeeld 2: doorgroei mogelijkheden. Vmotion, HA, FT etc.
Onderhoud zonder downtime
- Bij uitval wordt VMs opgestart op nieuwe host (duurt enkele minuten)
Geen downtime bij uitval server Kostbaar t.o.v. High availibility
- Distributed Power Management.
Dynamic Resource Scheduling Automatisch vMotion
3 VSP 4
This slide is your opportunity to establish credibility and introduce yourself. Based on what Equinix has learned working with cutting-edge digital companies worldwide, you should speak with authority on trends, challenges and solutions. Keep this slide very short.
Key message: Equinix is the clear leader among global data center providers
Supporting message: Global reach The largest network-neutral data center provider globally More than 6 million sq. ft. across 35 strategic markets Robust expansion plan
Supporting message: Financial strength We have the strongest balance sheet in our network-neutral retail colocation industry $1 billion plus in annualized revenues for 2010 $700+ million cash on hand at close Q310, to support a capital-intensive business 28% CAGR 2007-2009 We have staying power and the ability to scale Cash flow positive since 2003 Since 2007 we have invested over $2.9 billion to create over 6 million sq ft of data center space
Supporting message: Largest base of happy, growing customers in the industry A world of customer and supplier opportunities in our sites Over 3,700 customers including many of the most progressive global businesses Our great track record of service means happy, growing customers &gt;80% of new business each year comes from existing, satisfied customers 91% of our customers will recommend Equinix (December 2009 annual survey) Key message: Equinix is the clear leader among global data center providers
The Equinix value proposition should be positioned as Platform Equinix™ – and what it can do for customers. This slide is an overview, so you’ll want to move on quickly to the slides that follow.
Platform Equinix™ Key message: Equinix is the best platform to help customers grow.
Supporting message – Neutral Data Centers Data centers depend on basic inputs, including location, power, and connectivity. Equinix helps you improve performance with reliable, well-connected data centers. Neutrality means you choose from hundreds of network service providers to create your own “custom blend” of price and performance Redundant network paths from the many networks enhance reliability and resiliency “Never go dark” capacity expansion philosophy means ample space and power for growth (Covered in greater depth on slide 4) Supporting message – Global A single global partner speeds time to market, simplifies your global expansion plans and offers a consistent experience across strategic markets (Covered in greater depth on slide 5)
Supporting message – Ecosystems Tapping into your business ecosystem via the suppliers in our sites is the answer to the challenges of the digital supply chain, and makes it easy to reach more partners, suppliers and customers (Covered in greater depth on slide 7)
Supporting message – Gartner Endorses Digital Centric Economy Gartner holds that platforms will be key to the $1+ trillion growth in annual revenue from “digital centric,” also called “hyperdigitalization,” companies in the next 10 years. In particular the digital economy will need: Infrastructure services, access to scalable, reliable standard infrastructure environments Network services Access to relevant layers of the IT stack, such as application ecosystems (Gartner, Hyperdigitalization 2010)
Platform Equinix consolidates these key ingredients for growth into a network of sites distributed across the world’s most important markets.
When a customer moves into an Equinix site, it gets the benefit of an environment its CFO would find cost prohibitive to build and staff as a standalone data center. If your audience is more tactical, you’ll want to go into detail around some of Equinix’s advantages here. If they are more strategic, a quick pass will be plenty.
Key Message A build-your-own approach to data centers can divert scarce capital and valuable internal resources away from core competencies.
Supporting message – Reliability Equinix offers: Five 9’s of uptime Redundant infrastructure and comprehensive maintenance Multifactor, 24x7 site security, including biometrics
Downtime can literally cost millions (average downtime costs from Power Engineering) Credit card operations: $2.58 million an hour Brokerage operations: $6.48 million an hour Microchip manufacture: $1 million a minute
Supporting Message – Reduce Capital and Operating Expense Data center facilities cost more than $1,000 per sq ft to build, and require ongoing facilities maintenance and operations expense Beyond the cost to build, the challenges of finding adequate power are becoming more difficult to manage “The typical 3-year cost (operating expenses + amortized capital expenses) of powering and cooling servers is approximately 1.5 times the cost of the server hardware itself, with projections of up to 22 times by the year 2012.” -Uptime Institute IT budgets are constrained: “Do expect to ‘finance’ your future IT projects from the cost savings you obtain in other parts of your operation.” Gartner, 2010 Equinix’s continued investment in its infrastructure can be characterized as a “never go dark” philosophy. This means the company aims to have continued availability of power, cooling and physical capacity in Tier-1 markets - to make sure customers can expand as needed without delay Equinix’s leading financial strength in its sector means it is in the best position to continue to expand.
Supporting Message – Simplify networking and integration By colocating in the same building as major service partners and network suppliers, new destinations and services are a cross-connect away Uptime is virtually assured on a cross-connect – just one fiber between points A and B Cross-connects are easy to scale – hours versus days or months Cost is extremely attractive vs. local loop or long-haul connection Supporting Message – Optimize Applications and Extend Infrastructure Time to market is critical to grabbing opportunities in a dynamic business climate Deploy or expand in days or weeks instead of months “Templatize” your expansion process across data centers
Key message: It’s not about one data center. It’s about connected data centers around the globe.
Supporting message – Global platform for simplicity Vendor management, billing, scoping, etc. are simplified when working with one global partner Supporting message – The right networks in the right places for performance Equinix has the bandwidth choice and is strategically located to optimize performance
Supporting message – Expansion when you need it Reduce the geographic diversity demanded of your IT team by leveraging Equinix as a supporting resource Equinix’s consistent global infrastructure simplifies your growth path Equinix has teams around the globe to provide on-site support to address issues and solve implementation challenges
Your customers have likely seen these numbers before…so get them to relate these trends to their business. Are their bandwidth needs growing? How does mobility alter their business model? Which trends create new sources of revenue? Which will grow cost centers?
Key message: Growth brings new opportunities, but also new challenges. It’s not enough to manage your digital supply chain. You need one that can deal with volume demands that multiply every year
Supporting point: Mobile traffic Mobile data traffic is predicted to grow 39-fold by 2014 (Cisco 2010) 37% of information workers use a smart phone for business purposes (IDC 2010)
Supporting point: Video traffic Video is the biggest driver of online traffic, and the most latency-sensitive (Cisco 2010) All forms of video will add up to 91% of consumer Internet traffic in 2014 (Cisco 2010)
Supporting point: Global IP traffic Fourfold increase in IP traffic predicted (Cisco 2010) Average monthly traffic in 2014 will be equivalent to 12 billion DVDs crossing the Internet each month. (Cisco 2010)
Supporting point: Cloud services growth Cloud services revenue will grow 3 times from 2008 to 2013 (Gartner 2009) By 2012, 20% of businesses will own no IT assets (Gartner 2010) Expect more virtualization on the IT roadmap, such as virtualized desktop. This creates new requirements for interconnection and demand for performance. Supporting point: Support increasing power needs when capital is tight Data center power needs are escalating rapidly. These also place a strain on site cooling infrastructure. To build your own data center capacity, budget &gt;$1,000 per sq ft to build at today’s power densities, this will rise in future. Even if capital and space are available, large blocks of incremental power may not be easy to obtain from local utilities Potential changes in efficiency and emissions regulations could make power even more complex to build and manage in future Supporting point: The globalization of business The past decade has seen a sharp increase in globalization. In 2000, the headquarters of 451 of the Fortune 500 were concentrated in just 10 countries. In 2010, 98 of the Fortune 500 are now headquartered outside these top 10 countries. Corporations are increasingly looking to implement global sourcing strategies that rely on fewer, more strategic vendors. Achieving consistent global standards and customer experience requires corporations to select vendors with the broadest possible global coverage.
With your audience’s digital supply chain in mind, this is the slide to show how the strategic ecosystems within Equinix can help optimize performance by connecting customers to the networks and businesses that matter the most. Be sure to make the connection between reducing costs and/or bringing in new revenue.
Key message: Whether it’s increased time to market, improved network choice, new service enablement, or access to new customers, Platform Equinix is critical for growth.
Supporting message – Accelerate deployment and reduce costs Use our array of partners to quickly roll out presence in new cities and markets Our marketplace makes it easy to find vendors for market-leading service solutions or customers through Platform Equinix
Supporting message – Access to networks, partners and customers Access to network choice enables you to choose the provider that’s the best fit, not the one “house brand” that happens to be available In a competitive environment, be assured suppliers will innovate to retain your business
Supporting message – Optimize performance Ensure that business-critical partners are a secure, reliable cross-connect away For critical applications, minimize latency with a choice of high-performing routes
Depending on your audience, one of these snapshots will illustrate the value of the ecosystem
Customer example: We accelerate the deployment of new services Level 3 uses the Equinix Carrier Ethernet Exchange™ (ECEE) in Chicago, London, Los Angeles, New York, and Silicon Valley, with plans to expand. Level 3 will use the Exchange to quickly locate partners and speed time-to-market as it rolls out Ethernet services. The Platform Equinix™ effect: simplified connections between customers.
A service provider can leverage our ecosystems to gain access to: Customers: more than 3,700 companies actively buying carrier and other services – an Equinix IBX is among the most customer-dense sites a network service provider could light Peering: large community of network and content providers peering to reduce IP transit costs and optimize traffic flow Services: partner with application service providers to augment service portfolio 200+ cloud providers, 300+ IT services providers Equinix Carrier Ethernet Exchange All three GSMA mobile data exchanges
Key message: by locating infrastructure in highly reliable neutral datacenters near customers, service providers can limit downtime and geographic induced latency to improve the end user experience of their services, and create a performance competitive advantage vs. their competitors. Leading cloud services providers like Amazon, IBM and Voxel locate infrastructure in Equininx sites globally to ensure its infrastructure is located near its customers to ensure a low-latency, high-performance user experience for its public cloud services. The Platform Equinix™ effect: Service providers safeguard revenue for their digital services by locating them in network-rich sites near their customers. Amazon, IBM and Voxel Key Challenges Ensuring high performance to speed adoption of its public cloud services Amazon, IBM and Voxel Solution Creating service nodes for its services near customers Locating its service nodes in network dense sites to ensure an amply supply of bandwidth at competitive prices Locating its service nodes with a provider that has a “never-go-dark” site capacity policy to ensure that it is ready for the rapid adoption of its new to market service Locating its service nodes with a global vendor to simplify remote management and speed the rollout of its service Supporting message: Outsized growth of the digital economy (delivering digital services) A large and growing sector of the world’s economy delivers its services as digital information over communications networks. This sector is growing much faster than the overall economy. The digital economy is projected to grow from 20% of U.S. GDP in 2009 to 23% of GDP in 2020. Put another way, that’s an additional $1+ trillion in annual revenue that will be added in this sector over the next 10 years. (Gartner for growth rate, Goldman for $GDP) Supporting message: distribution strategy for online services is based on networks In the brick-and-mortar economy, strategy was dictated by the speed of transport and the distances involved. This had a direct impact on customer satisfaction and addressable market. Well established companies had distribution advantages over new competitors. In the digital economy, the user experience is directly impacted by the quality of distribution. Incumbent companies no longer enjoy a competitive advantage as digital companies can quickly and easily distribute digital goods with more efficiency to a larger audience (global).
Any cloud or SaaS services company can leverage Equinix’s cloud and IT services ecosystem to improve its performance. For example, cloud providers looking to accelerate customer adoption can join the other 200+ cloud and 300+ IT services providers who leverage the ecosystem to: Market to services-hungry customers within the data center Choose from 600+ network providers to achieve the right balance of cost and performance Use a single global service delivery platform to deploy service nodes close to markets and end users to meet latency requirements Connect directly to storage vendors for business continuity backup Connect directly to leading enterprise software service providers to provide seamless data flows between systems Equinix is the right platform for the rollout of digital services
Key message: You need to measure and optimize your application performance If an email takes 30 seconds to arrive, would you notice? Probably not. If a video takes 30 seconds to start, it’s annoying but you might still decide to watch it. But if your web application takes 30 seconds to respond or a voice call has 30 seconds of latency, the performance is unacceptable.
Not all applications have the same performance expectations, and not meeting the right expectation for the right application – whether for employees or external customers – means you’re not satisfying your users.
Supporting message – Right performance for each application Identifying the latency tolerance of any application requires balancing performance expectations, business value, and cost Intelligently focus resources where they will have the biggest impact
Supporting message – Higher user satisfaction “A half a second delay caused revenues to plummet by 20%” - Google
Supporting message – Improved productivity “Organizations that have capabilities for measuring quality of end user experience are 75% more likely to improve employee productivity.” Aberdeen Group, 2009
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Equinix Inc. in een oogopslag
• Meer dan 3000 klanten in 92 International Business Exchanges™ (IBX®) data centers in de
USA, Europa en Azië
• Levert infrastructuur voor content providers, netwerkaanbieders en Enterprises
• Toegang tot meer dan 575 Tier 1 & 2 netwerken en de grootste Internet exchanges
Nasdaq Opgericht Medewerkers
1998 > 1600
Equinix is de wereldleider in netwerk neutrale co-locatie en
Revenue (in millions) EBITDA (in millions)
2008 Results $704.7 $292.5
2009 Results $882.5 $408.6
2010 Guidance $1,200 $540
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Unieke aanwezigheid wereldwijd
90 data centers in 18 markten en 11 landen in Noord
Amerika, Europa en Asia-Pacific
Noord Amerika Europa Azië
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Locaties in Nederland
• 1.100 m² datacenter
• 40m² atoombunker
• 2kVA/m² vermogen
• N+1 (Tier 2)
• 500 m² datacenter
• 2 kVA/m² vermogen
• N+1 (Tier 2)
•Q1 2011 400m2
uitbreiding (Tier 3)
• 7.500 m² datacenter
• 2kVA/m² vermogen
• N+1 (Tier 3)
• ISO9001 & ISO27001
• PCI-DSS chapter 9
compliant (m.u.v. Zwolle)
• SAS70 supporting
• NEN7510 compliant
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Datacenter Enschede (EN1)
• Voormalige Nederlandsche Bank
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Kluis Enschede (EN1)
kluisruimte & 40m2
• High density power 2kVA/m²
• Cold corridor & free cooling (+30% energie besparing)
• 24/7 ondersteuning
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Datacenter Enschede (EN1)
• Cold corridor met kwart, halve en
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Datacenter Enschede (EN1)
• Zuurstof reductie systeem en N+1
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Focus Equinix Managed Services
Layer 2 Ethernet /
Operating System /
Enabling Cloud Services:
High Availability & Fault Tolerance
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* Minimaal 1 virtuele server (H.A.V.S.) met een contractduur van 36 maanden
ALS U VOOR 1 JANUARI 2011 EEN
OVEREENKOMST AANGAAT MET EQUINIX
ONTVANGT U EEN GRATIS* IPHONE!
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• High Availability (~100% at Fault Tolerance)
• Hoge operationele efficiency
• Tot 60% lagere operationele kosten
• Flexibele capaciteits planning
• Maintenance & Support zonder downtime tijdens kantooruren
• Tot 10 systemen of applicaties op één server
• Hardware kosten tot 50% lager
• Lagere energiekosten
• Lager onderhoudskosten