Samsonite ppt

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Strategic Management Topic - Samsonite

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Samsonite ppt

  1. 1. Strategic Management Manisha Vinod Kunwar SMBA 7 Roll No – 9 Topic – Samsonite
  2. 2. • One of the world's largest and most recognized designers and distributors in the luggage industry. • Completed 100 years of Success in 2010. • Samsonite South Asia Pvt. Ltd. / Samsonite India • Launched in India 1996 by Dr. Ramesh Tainwala who is currently associated as President – South Asia Group – Samsonite.
  3. 3. History • Started in 1910 as Shwayder Trunk Manufacturing Company in Denver, USA. • Initial cases Samson, after the Biblical strongman, and began using the trademark Samsonite in 1941 • In 1966 it was changed to “Samsonite”. • 23,000 outlets in more than 100 countries. • Wholesale, franchises and retail distribution channels • 3 Manufacturing unit – Nashik, Italy and China. • Registered office is in Luxembourg and it is listed on the Hong Kong Stock Exchange
  4. 4. Brands • Samsonite • American Tourister • Lacoste (bags and small leather goods) • Timberland (bags only) • Hartmann Luggage • Lavie • Accesorize
  5. 5. Products • Hard and Soft Luggage • Business Case • Duffles • Backpacks • Laptop and Small Bags • Gifts & Accessories • Footwear
  6. 6. Business Strategy • Innovation • Brand Marketing • Excellent Logistics • Expansion • Experiments • Strong Operations
  7. 7. Mission To provide an answer to the consumer's needs for private and business travel by building a product that meets the challenges of today's extremely mobile environment. Vision “The act of making a journey is often more meaningful than the reality of reaching one's destination” Sales, Profit and Cash flow World’s most highly regarded premium lifestyle travel brands define, develop, clarify and promote
  8. 8. Acquisition's • 1973 Samsonite was purchased by corporate giant Beatrice Foods Co. for the expansion supports financially • Beatrice sold Samsonite in 1986 to King Kholberg, Kravis & Roberts. • Then, 15 months later, Kholberg spun off Samsonite and eight other companies into a new company called E-II. • Six months later, E-II was bought out by American Brands, which subsequently was purchased by billionaire Riklis Family Corp. • As Samsonite continued to post gains in the recession of the late 1980s and early 1990s, its parent company, E-II, floundered and eventually filed for Chapter 11 bankruptcy.
  9. 9. Continued… • E-II, Samsonite emerged as a subsidiary of a new company called Astrum International Corp. • In 1993 Astrum purchased the American Tourister luggage company to complement Samsonite. • Samsonite regained its independence for the first time since 1973 when Astrum announced early in 1995 that it was going to split into two companies, one of which would be the new publicly held, independent, Denver-based Samsonite Corporation
  10. 10. Joint Ventures • Signed $35 Million Joint Venture In India – Nov 1995 – Dr. Ramesh Tainwala • C.G. Petrochemical Co. Ltd. To Enter China Market – Jan 1996 • Samsonite Group And Rustan Group Sign An Agreement To Establish A Joint Venture In The Philippines – Aug 2008
  11. 11. Divestures • 2002 It sold their engineered plastics division for an undisclosed sum to Aegis Strategic Investment Corp. • 2008 Samsonite Corp., to sell its stake in the luxury accessories brand Lambertson Truex. • 2013 The Royal Bank of Scotland Group plc and CVC Capital Partners – a private equity company announced the divestiture of their joint stake of $528 million
  12. 12. Milestones…..Journey So Far • From the first ever coordinated luggage, the first ever use of metal in luggage; • The first practical business case – Classic Attache, • The first ever polypropylene suitcase commonly called hard luggage; • Three-digit locking systems; • 2-wheeled uprights for easier maneuverability; 4-wheel spinners , • To its latest innovation cosmolite; the lightest and sturdiest Samsonite ever.
  13. 13. Thank You!!

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