Mission: Our mission is to be the leader in the Natural Oil for Hair & Massagepurpose. Striving to deliver this by: Consistently delighting the consumers through quality products withlower price. Delivering higher returns to the stakeholders. (employees, customers,shareholders, directors, suppliers etc.)Vision: Our Vision is to be the No.1 producer of premium quality Hair Oil &Massage Oil in the country, to be the one brand that consumers across the worldidentify and recognize to be the best in its category.Why you have chosen it?Who had chosen it?Location: Hairom Oil Manufacturing Ltd., Plot No. 201, Subhash NagarEstate, Kerala.
HUMAN RESOURCE: Departments No. of Employees Oil Extracting/Manufacturing Department 100 Packaging Department 50 Research & Development 2groups of 10 people Sales Department 100 Finance Department 45 Advertisement & Distribution Department 20 & 30 Respectively
DISTRIBUTION NETWORK: HAIROM OIL FACTORY FACTORY WAREHOUSE AGENT DISTRIBUTORS WHOLESALERS RETAILERS END CONSUMERS
MARKETING STRATEGIES:Segmentation : (all the segment of market)Targeting : (towards women, youngsters, elders & olderssuffering from Joint or Muscular Pain)Brand Ambassador :
Legal Aspects:1. License- We will require the following license: PAN - Permanent Account Number TAN - Tax Collection & Deduction Account Number VAT/ CST - Value Added Tax / Central Sales Tax ESI - Employee State Insurance2. Registration- Under Companies Act, 1956 Indian Contract Act, 1857 Trade Union Act, 1926
CAPITAL:Owned Fund: The 75% of the capitalBorrowed Fund: The 25% of the capital
SWOT ANALYSIS: STRENGTHS: WEAKNESSES: Strong presence in well defined niches (like value added Limited differentiation oil. Reliability and trust Core knowledge about the Financial aspects Ayurveda as competitive advantage IT Initiatives R & D : a key strength OPPORTUNITIES: THREATS: Market Development Existing Competition Export Opportunities New Entrants Innovation Increasing income level of middle class
Corporate Social Responsibility: As we know for the production of oil, the main ingredient is Coconut. So we have decided that villages which will provide us coconut, we will take care off them & will try to develop it. The finished product after using coconut can be used for making thick ropes. By this we will support to reuse concept.
Balance Sheet: M/S. HAIROM CO. LTD. BALANCE SHEET for the period 1-4-12 to 31-3-13 PARTICULARS AMT. AMT. AMT. I. SOURCES OF FUNDS: 1 Shareholder’s funds: a) Capital 180,00,000 b) Reserve and Surplus 40,00,000 2,00,00,000 2 Loan funds: a) Secured Loans 50,00,000 b) Unsecured Loans 25,00,000 75,00,000 Total 2,95,00,000 II. APPLICATION OF FUNDS: 1 Fixed Assets: 5,00,000 2 Investments 250,000 3 Current assets, loans and advances: a) Inventories 500 b) Sundry debtors 1000 c) Cash and Bank balances 2000 d) Other current assets 1200 e) Loans and Advances 1450 6,150 TOTAL CURRENT ASSETS 756,150
Less: Current Liabilities and Provisions: a) Liabilities (12,000) b) Provisions (17,500) TOTAL CURRENT LIABILITIES (29,500) WORKING CAPITAL 726,650 Total 3,026,650