Business plan

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How to start with the new product and what are the things to be considered while launching new product.

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Business plan

  1. 1. PERSPECTIVE MANAGEMENT Submitted to : Prof. Harshada Mulaye
  2. 2. HAIROM OIL…Single Solution for all the problem HAIROM M
  3. 3. Submitted by:Maneesha Patel 96Pranali Bangal 64Garima Kori 86Akanksha Desale 68Sanjeevani Pilgaonkar 103Raju Patel 114
  4. 4. Mission: Our mission is to be the leader in the Natural Oil for Hair & Massagepurpose. Striving to deliver this by: Consistently delighting the consumers through quality products withlower price. Delivering higher returns to the stakeholders. (employees, customers,shareholders, directors, suppliers etc.)Vision: Our Vision is to be the No.1 producer of premium quality Hair Oil &Massage Oil in the country, to be the one brand that consumers across the worldidentify and recognize to be the best in its category.Why you have chosen it?Who had chosen it?Location: Hairom Oil Manufacturing Ltd., Plot No. 201, Subhash NagarEstate, Kerala.
  5. 5. Organisation Structure: CEO VP VP SALES OPERATION FINANCE OPERATION MARKETING SALES MANAGER MANAGER MANAGER MANAGER FINANCE FINANCE MKT MKT SALES SALES EXECUTIVE EXECUTIVEEXECUTIVE EXECUTIVE EXECUTIVE EXECUTIVE EXECUTIVE EXECUTIVE
  6. 6. HUMAN RESOURCE: Departments No. of Employees Oil Extracting/Manufacturing Department 100 Packaging Department 50 Research & Development 2groups of 10 people Sales Department 100 Finance Department 45 Advertisement & Distribution Department 20 & 30 Respectively
  7. 7. DISTRIBUTION NETWORK: HAIROM OIL FACTORY FACTORY WAREHOUSE AGENT DISTRIBUTORS WHOLESALERS RETAILERS END CONSUMERS
  8. 8. MARKETING STRATEGIES:Segmentation : (all the segment of market)Targeting : (towards women, youngsters, elders & olderssuffering from Joint or Muscular Pain)Brand Ambassador :
  9. 9. Promotion/Advertising Strategies:
  10. 10. Positioning: - Total Hair care brandCompetitors Analysis: 28% MARICO 36% DABUR KEOKARPIN EMAMI BAJAJ HLL 3% 19% OTHERS 4% 6% 4%
  11. 11. Legal Aspects:1. License- We will require the following license:  PAN - Permanent Account Number  TAN - Tax Collection & Deduction Account Number  VAT/ CST - Value Added Tax / Central Sales Tax  ESI - Employee State Insurance2. Registration-  Under Companies Act, 1956  Indian Contract Act, 1857  Trade Union Act, 1926
  12. 12. CAPITAL:Owned Fund: The 75% of the capitalBorrowed Fund: The 25% of the capital
  13. 13. SWOT ANALYSIS: STRENGTHS: WEAKNESSES: Strong presence in well defined niches (like value added  Limited differentiation oil.  Reliability and trust Core knowledge about the  Financial aspects Ayurveda as competitive advantage IT Initiatives R & D : a key strength OPPORTUNITIES: THREATS: Market Development Existing Competition Export Opportunities New Entrants Innovation Increasing income level of middle class
  14. 14. Corporate Social Responsibility:  As we know for the production of oil, the main ingredient is Coconut. So we have decided that villages which will provide us coconut, we will take care off them & will try to develop it.  The finished product after using coconut can be used for making thick ropes. By this we will support to reuse concept.
  15. 15. Balance Sheet: M/S. HAIROM CO. LTD. BALANCE SHEET for the period 1-4-12 to 31-3-13 PARTICULARS AMT. AMT. AMT. I. SOURCES OF FUNDS: 1 Shareholder’s funds: a) Capital 180,00,000 b) Reserve and Surplus 40,00,000 2,00,00,000 2 Loan funds: a) Secured Loans 50,00,000 b) Unsecured Loans 25,00,000 75,00,000 Total 2,95,00,000 II. APPLICATION OF FUNDS: 1 Fixed Assets: 5,00,000 2 Investments 250,000 3 Current assets, loans and advances: a) Inventories 500 b) Sundry debtors 1000 c) Cash and Bank balances 2000 d) Other current assets 1200 e) Loans and Advances 1450 6,150 TOTAL CURRENT ASSETS 756,150
  16. 16. Less: Current Liabilities and Provisions:        a) Liabilities   (12,000)    b) Provisions   (17,500)    TOTAL CURRENT LIABILITIES (29,500)    WORKING CAPITAL 726,650           Total 3,026,650
  17. 17. Break Even Analysis: 78,91,781 71,02,585 63,13,434 55,24,238 47,35,087 39,45,891 31,56,694 23,67,544 15,78,347 789,197
  18. 18. Exit Route:  We can tie up with Spa, Massage & Beauty Parlour.  We can have merger with any other company in the same industry. THANK YOU

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