How to start with the new product and what are the things to be considered while launching new product.

1. PERSPECTIVE MANAGEMENT
Submitted to :
Prof. Harshada Mulaye

2. HAIROM OIL
…Single Solution for all the problem
HAIROM
M

3. Submitted by:
Maneesha Patel 96
Pranali Bangal 64
Garima Kori 86
Akanksha Desale 68
Sanjeevani Pilgaonkar 103
Raju Patel 114

4. Mission:
Our mission is to be the leader in the Natural Oil for Hair & Massage
purpose. Striving to deliver this by:
Consistently delighting the consumers through quality products with
lower price. Delivering higher returns to the stakeholders. (employees, customers,
shareholders, directors, suppliers etc.)
Vision:
Our Vision is to be the No.1 producer of premium quality Hair Oil &
Massage Oil in the country, to be the one brand that consumers across the world
identify and recognize to be the best in its category.
Why you have chosen it?
Who had chosen it?
Location:
Hairom Oil Manufacturing Ltd., Plot No. 201, Subhash Nagar
Estate, Kerala.

5. Organisation Structure:
CEO
VP
VP SALES
OPERATION
FINANCE OPERATION MARKETING SALES
MANAGER MANAGER MANAGER MANAGER
FINANCE FINANCE MKT MKT SALES SALES
EXECUTIVE EXECUTIVE
EXECUTIVE EXECUTIVE EXECUTIVE EXECUTIVE EXECUTIVE EXECUTIVE

6. HUMAN RESOURCE:
Departments No. of
Employees
Oil Extracting/Manufacturing Department 100
Packaging Department 50
Research & Development 2groups of 10 people
Sales Department 100
Finance Department 45
Advertisement & Distribution Department 20 & 30 Respectively

7. DISTRIBUTION NETWORK:
HAIROM OIL
FACTORY
FACTORY
WAREHOUSE
AGENT
DISTRIBUTORS WHOLESALERS
RETAILERS
END CONSUMERS

8. MARKETING STRATEGIES:
Segmentation : (all the segment of market)
Targeting : (towards women, youngsters, elders & olders
suffering from Joint or Muscular Pain)
Brand Ambassador :

9. Promotion/Advertising Strategies:

10. Positioning: - Total Hair care brand
Competitors Analysis:
28% MARICO
36% DABUR
KEOKARPIN
EMAMI
BAJAJ
HLL
3%
19% OTHERS
4% 6%
4%

11. Legal Aspects:
1. License- We will require the following license:
 PAN - Permanent Account Number
 TAN - Tax Collection & Deduction Account Number
 VAT/ CST - Value Added Tax / Central Sales Tax
 ESI - Employee State Insurance
2. Registration-
 Under Companies Act, 1956
 Indian Contract Act, 1857
 Trade Union Act, 1926

12. CAPITAL:
Owned Fund: The 75% of the capital
Borrowed Fund: The 25% of the capital

13. SWOT ANALYSIS:
STRENGTHS: WEAKNESSES:
Strong presence in well
defined niches (like value added  Limited differentiation
oil.  Reliability and trust
Core knowledge about the  Financial aspects
Ayurveda as competitive
advantage
IT Initiatives
R & D : a key strength
OPPORTUNITIES: THREATS:
Market Development Existing Competition
Export Opportunities New Entrants
Innovation
Increasing income level of
middle class

14. Corporate Social Responsibility:
 As we know for the production of oil, the main
ingredient is Coconut. So we have decided that villages
which will provide us coconut, we will take care off
them & will try to develop it.
 The finished product after using coconut can be used
for making thick ropes. By this we will support to reuse
concept.

15. Balance Sheet: M/S. HAIROM CO. LTD.
BALANCE SHEET for the period 1-4-12 to 31-3-13
PARTICULARS AMT. AMT. AMT.
I. SOURCES OF FUNDS:
1 Shareholder’s funds:
a) Capital 180,00,000
b) Reserve and Surplus 40,00,000
2,00,00,000
2 Loan funds:
a) Secured Loans 50,00,000
b) Unsecured Loans 25,00,000
75,00,000
Total 2,95,00,000
II. APPLICATION OF FUNDS:
1 Fixed Assets: 5,00,000
2 Investments 250,000
3 Current assets, loans and advances:
a) Inventories 500
b) Sundry debtors 1000
c) Cash and Bank balances 2000
d) Other current assets 1200
e) Loans and Advances 1450
6,150
TOTAL CURRENT ASSETS 756,150

16. Less: Current Liabilities and Provisions:
a) Liabilities (12,000)
b) Provisions (17,500)
TOTAL CURRENT LIABILITIES (29,500)
WORKING CAPITAL 726,650
Total 3,026,650

17. Break Even Analysis:
78,91,781
71,02,585
63,13,434
55,24,238
47,35,087
39,45,891
31,56,694
23,67,544
15,78,347
789,197

18. Exit Route:
 We can tie up with Spa, Massage & Beauty Parlour.
 We can have merger with any other company in the same
industry.
THANK YOU