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Consumer Behaviour

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Consumer Behaviour

  1. 1. Consumer Behaviour- An Eco-friendly Approach Presented by : Maneesha Patel 96 Namita Raina 106 Raj Patel 114
  2. 2. Background of the Study Briefly describe the point of this lesson, which is that the will be learning about the relationship between consumer and FMCG product. Exploring the preference of customers towards eco-friendly product (in FMCG goods). To Analyze whether consumers are concerned about the environmental issues or price of the product.
  3. 3. Objective of the StudyThe Main objective of the study is, To investigate the consumer attractiveness towards eco- friendly products in FMCG sector and their impact of purchasing decision. To analyse if the consumers are willing to pay higher prices for the eco-friendly products.
  4. 4. Data Analysis:6% Known consumer Eco-Friendly Unknown Product Consumer (FMGC)94% 44% Named 56% Unnamed
  5. 5. Data Analysis: Willing to pay38% Eco-Friendly Not Willing to pay Product (FMGC) 62% <5% 20% 22% 5-10% 10-20% 20-30% 14%
  6. 6. Conclusion & RecommendationConclusion It has actually not resulted in the ability to command a sustainable premium consumers are willing to buy eco-friendly products, but not to pay the higher price.Recommendation The awareness about the products should be done through advertising so that individual buying behaviour can be changed.

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