Consumer Behaviour- An Eco-friendly Approach Presented by : Maneesha Patel 96 Namita Raina 106 Raj Patel 114
Background of the Study Briefly describe the point of this lesson, which is that the will be learning about the relationship between consumer and FMCG product. Exploring the preference of customers towards eco-friendly product (in FMCG goods). To Analyze whether consumers are concerned about the environmental issues or price of the product.
Objective of the StudyThe Main objective of the study is, To investigate the consumer attractiveness towards eco- friendly products in FMCG sector and their impact of purchasing decision. To analyse if the consumers are willing to pay higher prices for the eco-friendly products.
Data Analysis:6% Known consumer Eco-Friendly Unknown Product Consumer (FMGC)94% 44% Named 56% Unnamed
Data Analysis: Willing to pay38% Eco-Friendly Not Willing to pay Product (FMGC) 62% <5% 20% 22% 5-10% 10-20% 20-30% 14%
Conclusion & RecommendationConclusion It has actually not resulted in the ability to command a sustainable premium consumers are willing to buy eco-friendly products, but not to pay the higher price.Recommendation The awareness about the products should be done through advertising so that individual buying behaviour can be changed.