ROB VAN BRACHT

AMSTERDAM
film Fedde plaatsen
iPads !
drive
engagement

What’s happening?
iPad magazines are engagement leaders
compared to print and web
digital

Where...
iPads !
drive
engagement

70%

2:00

73%


wants the ability to purchase
products and services directly
from electronic ma...
iPads !
drive
engagement
getekende grafieken plaatsen
1
change

use of hardware
1
change
2
change

medium experience
3
change

physics
anytime
anywhere

additional "
services

eco friendly

external!
relevance
recognition "
and
commitment

informative"
and ...
opens up !
brand legacy
feeds the !
need to be !
omni-present

close "
customer "
contact
first mover
advantage

internal!...
What is Sensation?

What is
Sensation?

HITE

NESS

TABLE

NT

W EDITION

NTO

N WHITE

NCE

W

Sensation Partnership Pres...
Sensation
Key
elements

• the world’s leading
dance event
• annual new show
• touring around the globe
• transforming aren...
Sensation
App
Concept

N, PROMISE & MISSION

DOMAIN, PROMISE & MISSION

ofile

ocus

romise & mission

sics

1.MAGAZINE DO...
Sensation
App
Concept

N, PROMISE & MISSION

DOMAIN, PROMISE & MISSION

ofile

ocus

romise & mission

sics

1.MAGAZINE DO...
Sensation
App
Concept

N, PROMISE & MISSION

DOMAIN, PROMISE & MISSION

ofile

ocus

romise & mission

sics

1.MAGAZINE DO...
PURPOSE

Purpose

Sensation
App
Concept

• INCREASING THE BOND WITH THE BRAND
• ADDED COMMUNICATION CHANNEL
• INTENSIFYING...
film cover plaatsen
concept
EVENT SUPPORT
Competitions
switch to app
App
Succes
Factors
App
Succes
Factors
App
Succes
Factors
App
Succes
Factors
App
Succes
Factors
AMSTERDAM
Presentatie rob van bracht
Presentatie rob van bracht
Presentatie rob van bracht
Presentatie rob van bracht
Presentatie rob van bracht
Presentatie rob van bracht
Presentatie rob van bracht
Presentatie rob van bracht
Presentatie rob van bracht
Presentatie rob van bracht
Presentatie rob van bracht
Presentatie rob van bracht
Presentatie rob van bracht
Presentatie rob van bracht
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Presentatie rob van bracht

  1. 1. ROB VAN BRACHT AMSTERDAM
  2. 2. film Fedde plaatsen
  3. 3. iPads ! drive engagement What’s happening? iPad magazines are engagement leaders compared to print and web digital Where and when doreaders engage with tablets? At home, mainly for personal activities Strongly or somewhat likely (%) I use my tablet... U.S. personal email 93% worldwide median 87% 55 63 59 reading e-books and e-magazines worldwide median 66 watching videos Strongly or somewhat likely (%) 90 social networking At home, mainly in the evening and at night surfing the internet for personal use 90 62 58 54 I use my tablet... U.S. listening to music 54 at home in the evening 95% 93% playing games 51 51 at night in bed 80 77 work email 43 41 79 88 surfing the internet for work use 32 38 during lunchtime 62 48 creating/editing personal files 30 33 during breakfast 60 49 personal video conferencing 29 30 while I am at work 51 51 creating/editing work files 26 24 15 16 7 11 at home during the day leesbaarheid/vormgeving aanpassen during dinnertime 34 35 using other software for work on the way to work 27 38 video conferencing for work Source: BCG e-reader survey, November 2011 Source: BCG e-reader survey, November 2011 75 magazine.org/factbook
  4. 4. iPads ! drive engagement 70% 2:00 73% wants the ability to purchase products and services directly from electronic magazines. hours is the median time spent reading digital magazines in a typical week. read/tap on advertisements appearing in electronic magazines.
  5. 5. iPads ! drive engagement getekende grafieken plaatsen
  6. 6. 1 change use of hardware
  7. 7. 1 change
  8. 8. 2 change medium experience
  9. 9. 3 change physics
  10. 10. anytime anywhere additional " services eco friendly external! relevance recognition " and commitment informative" and " animating consumer experience
  11. 11. opens up ! brand legacy feeds the ! need to be ! omni-present close " customer " contact first mover advantage internal! relevance sales and promotion opportunities up-to-date customer information cost " controlable
  12. 12. What is Sensation? What is Sensation? HITE NESS TABLE NT W EDITION NTO N WHITE NCE W Sensation Partnership Presentation
  13. 13. Sensation Key elements • the world’s leading dance event • annual new show • touring around the globe • transforming arenas into nightclubs • unification of people • the world’s best DJ’s • centre staged show performance • visitors are a part of the show • exclusive for everyone • all editions sell out
  14. 14. Sensation App Concept N, PROMISE & MISSION DOMAIN, PROMISE & MISSION ofile ocus romise & mission sics 1.MAGAZINE DOMAIN: INSIDE 2.MAGAZINE PROMISE: SENSATION MAGAZINE IS YOUR CONTACT WITHE THE WORLD BEHIND THE WORLD’S BIGGEST AND MOST SPECTACULAR ELECTRONIC DANCE 3.MAGAZINE MISSION: SENSATION MAGAZINE ADDS DEPTH TO THE LEGACY AND BROADER EXPERIENCE OF SENSATION. IT OPENS THE DOOR.
  15. 15. Sensation App Concept N, PROMISE & MISSION DOMAIN, PROMISE & MISSION ofile ocus romise & mission sics 1.MAGAZINE DOMAIN: INSIDE 2.MAGAZINE PROMISE: SENSATION MAGAZINE IS YOUR CONTACT WITHE THE WORLD BEHIND THE WORLD’S BIGGEST AND MOST SPECTACULAR ELECTRONIC DANCE 3.MAGAZINE MISSION: SENSATION MAGAZINE ADDS DEPTH TO THE LEGACY AND BROADER EXPERIENCE OF SENSATION. IT OPENS THE DOOR.
  16. 16. Sensation App Concept N, PROMISE & MISSION DOMAIN, PROMISE & MISSION ofile ocus romise & mission sics 1.MAGAZINE DOMAIN: INSIDE 2.MAGAZINE PROMISE: SENSATION MAGAZINE IS YOUR CONTACT WITHE THE WORLD BEHIND THE WORLD’S BIGGEST AND MOST SPECTACULAR ELECTRONIC DANCE 3.MAGAZINE MISSION: SENSATION MAGAZINE ADDS DEPTH TO THE LEGACY AND BROADER EXPERIENCE OF SENSATION. IT OPENS THE DOOR.
  17. 17. PURPOSE Purpose Sensation App Concept • INCREASING THE BOND WITH THE BRAND • ADDED COMMUNICATION CHANNEL • INTENSIFYING CONTACT WITH SENSATION BRAND FOR EXISTING FANS • CREATING NEW CONTENT • INCREASE SHARING OF EXISTING CONTENT • INCREASE AUTHORITY • INCREASE VALUE FOR SENSATION AND PARTNERS
  18. 18. film cover plaatsen
  19. 19. concept EVENT SUPPORT
  20. 20. Competitions
  21. 21. switch to app
  22. 22. App Succes Factors
  23. 23. App Succes Factors
  24. 24. App Succes Factors
  25. 25. App Succes Factors
  26. 26. App Succes Factors
  27. 27. AMSTERDAM
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