Exhibition Design_Dan Eldon_Process Book

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Process Book for one of my projects at SCAD (Savannah College of Art and Design)

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Exhibition Design_Dan Eldon_Process Book

  1. 1. Graphic Design Studio I | Design Methodology Process Book | Louise Dias
  2. 2. TABLE OF CONTENTS INTRODUCTION PROJECT OVERVIEW: Research and concept generation PROJECT 1: IDENTITY SYSTEM Research Concept Generation Development Final Solution PROJECT 3: NARRATIVE LITERATURE Research Concept Generation Development Final Solution CITING PROJECT 2: ENVIRONMENTAL GRAPHICS Research Concept Generation Development Final Solution PROJECT 1-4: Deploy PROJECT 4 - PACKAGING Research Concept Generation Development Final Solution EXTRAS 1 2 3 5 8 4 7 6 9
  3. 3. INTRODUCTION TopicDescription Essence Exhibition Title For my exhibition, I chose to work with the life of Dan Eldon. He was a photojournalist and activist. Dan was born in London, but he spent most his life in Africa, the place he called home. He died at only 22 years old but his life was full of adventures and passion. He continues to be a source of inspiration to many, whether for his artistic legacy (expressed on his journals), his humanitarian actions or for his love for life. This project consists on the creation of a program for a museum exhibition. The objective is to practice skills to develop design solutions through research, concept ideation, design exploration and development. The students had to chose the theme of the exhibition (that could be a person, an issue, a topic etc) and design the following materials: identity, environmental graphics, narrative literature and packaging. Dan was a passionate, spontaneous and enthusiastic person who loved what he did. One of the things that he believed was that we should throw ourselves at the world, explore the unknown and do what we believe. “Dan Eldon: the journey is the destination”. This was one of Dan’s statements and reflects his short life: never stop exploring and enjoying what you are doing. Be creative, be passionate and make your life a work of art. 1
  4. 4. PROJECT OVERVIEW: RESEARCH2 Dan Eldon Legacy Artistic Work = Journals Personal Statements Helped a lot of people in Africa + Inspire people to help Passionate Spontaneous Full of Enthusiasm Through his photos, actions, his book, the movie he made it. Tells a story Humanitarian Aid Way of Life
  5. 5. 2 PROJECT OVERVIEW: RESEARCH
  6. 6. 2 Dan’s journals PROJECT OVERVIEW: RESEARCH
  7. 7. 2 Attribute list Quotes Diversity Explore Adventure’s spirit Passion Freedom “Do great thing” Feel alive Enthusiasm Spontaneous Enjoy life Live fully “Open eyes” Inspiration “The laughing one” Love for life Tell a story Help people Collage Ink Photographs Juxtaposed Drawing Celebration of life Contribution to the world Fearless Excited Excellent sense of humor “To explore the unknown and the familiar, distant and near and to record in detail with the eyes of a child, any beauty, (of the flesh or otherwise) horror, irony, traces of utopia or Hell.” - Part of Dan Eldon’s Mission Statement “The Journey is the Destination” - One of Dan’s statements “Long live the written word as a record of our times” - Dan Eldon “Count your blessings in the small, momentary victories to brng you to another day, next week is in the lap of the gods” - Mary Anne Fitzgerald “Find clarity of vision” - Dan Eldon “You’re only dancing on this Earth for a short while” - Cat Stevens PROJECT OVERVIEW: CONCEPT GENERATION
  8. 8. 2 Mind Map PROJECT OVERVIEW: CONCEPT GENERATION
  9. 9. 2 Moodboard do great things feel Alive enthusiasm spontaneous explore adventure spirit passion freedom contribution to the world he died to tell a story THROW YOURSELF AT THE WORLD excited about making things, building things, drawing things and writing things. Saw his life as work of art He loved his life The world is your school “The laughing one” PROJECT OVERVIEW: CONCEPT GENERATION
  10. 10. PROJECT 1: IDENTITY SYSTEM
  11. 11. IDENTITY3 Dan Eldon: The Journey is the Destination adventure road course odyssey safari face the unexpected route quest exploration itinerary trip a day’s travel expedition A distance to be traveled or the time required for a trip; A process or course likened to traveling; a passage; A traveling from place to another; trip or voyage to make a journey; travel To travel over or through Research
  12. 12. IDENTITY3 Research: design reference
  13. 13. IDENTITY3 Design: thumbnails sketches
  14. 14. IDENTITY3 Design: thumbnails sketches
  15. 15. IDENTITY3 Development: typography study TheJourneyistheDestination The Journey is the Destination The Journey is the Destination The Journey is the Destination The Journey is the Destination The Journey is the Destination The Journey is the Destination The Journey is the Destination The Journey is the Destination The Journey is the Destination The Journey is the Destination The Journey is the Destination The Journey is the Destination The Journey is the Destination The Journey is the Destination The Journey is the Destination The Journey is the Destination The Journey is the Destination The Journey is the Destination The Journey is the Destination The Journey is the Destination The Journey is the Destination
  16. 16. IDENTITY3 Development The Journey is the DestinationThe Journey is the Destination TheJourneyistheDestination The Journey is the Destination The Journey is the Destination The Journey is the Destination The Journey is the Destination
  17. 17. IDENTITY3 Deploy: Final Solution 2D design
  18. 18. IDENTITY3 Deploy: Concept Explanation The concept of the identity is connected to the artistic work of Dan Eldon. He used to make a lot of collages and rip photos and pieces of paper. I brought these elements for the identity, working separately with the title and subtitle. For the title, I worked with collage and a lot of strips of ripped paper from his journals. The idea was to bring the atmosphere of his work to the identity. For the subtitle I worked with a single piece of ripped paper. I chose this typography inspired by embossed plastic labels which are present on Dan’s journals. The handmade approach matches with the style and artistic work of Dan Eldon and it’s used in all the following work.
  19. 19. IDENTITY3 Deploy: color palette and typography abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()_+= 1234567890!@#$%^&*()_+= 1234567890!@#$%^&*()_+= Impact Label Dante Officina Sans For my final color palette, I decided to go with black and white, colors that appear a lot in his journals. To complement this I picked two other colors that are really common is his work. Dan used a lot of different colors, so I also decide to use his work to give color to my designs. PANTONE BLACK C RGB: 0 0 0 CMYK: 100 100 100 100 # 000000 PANTONE White RGB: 255 255 255 CMYK: 0 0 0 0 # ffffff PANTONE 7456 C RGB: 67 94 157 CMYK: 83 69 10 0 # 435e9d PANTONE 180 C RGB: 182 56 38 CMYK: 20 91 99 10 # b63826
  20. 20. IDENTITY3 Deploy: secondary elements
  21. 21. PROJECT 2: ENVIRONMENTAL GRAPHICS
  22. 22. ENVIRONMENTAL GRAPHICS4 Research
  23. 23. ENVIRONMENTAL GRAPHICS4 Research
  24. 24. ENVIRONMENTAL GRAPHICS4 Design: thumbnail sketches Identity Wall
  25. 25. ENVIRONMENTAL GRAPHICS4 Design: thumbnail sketches Introduction Wall
  26. 26. ENVIRONMENTAL GRAPHICS4 Design: thumbnail sketches Information text block
  27. 27. ENVIRONMENTAL GRAPHICS4 Design: thumbnail sketches Environmental Advertising
  28. 28. ENVIRONMENTAL GRAPHICS4 Development: digital compositions Identity Wall Introduction Wall
  29. 29. ENVIRONMENTAL GRAPHICS4 Development: digital compositions Environmental Advertising
  30. 30. ENVIRONMENTAL GRAPHICS4 Development: digital compositions Environmental Advertising
  31. 31. This page shows photos and drawings of Dan. The photographs show the house of his family in Kenya. At right, a photography of Dan writing in his journal. Journal 7 from 20 JOURNAL’S PAGE, 1987. ENVIRONMENTAL GRAPHICS4 Development: digital compositions “Tunnel,” 1989, from Mr. Eldon’s New York journal. This series of drawings overlapped and collage create a really impressive tridimensional effect in the compossition. Photo: Courtesy of Candela-Decker Gallery, 1987. Journal 13 from 20 PAGE FROM DAN’S JOURNAL “Tunnel,” 1989, from Mr. Eldon’s New York journal. This series of drawings overlapped and create a really impressive tridimensional effect in the compossition. Photo: courtesy of Candela-Decker Gallery, 1987. Journal 13 from 20 Page from Dan’s Journal Information text block
  32. 32. ENVIRONMENTAL GRAPHICS4 Deploy: final solution 2D design Identity Wall 11 feet 19 feet
  33. 33. ENVIRONMENTAL GRAPHICS4 Deploy: final solution 2D design Introduction Wall 11 feet 19 feet
  34. 34. ENVIRONMENTAL GRAPHICS4 Deploy: final solution 2D design Introduction Wall: close up
  35. 35. ENVIRONMENTAL GRAPHICS4 Deploy: final solution 2D design Information text block 3.6 in 2.3 in
  36. 36. ENVIRONMENTAL GRAPHICS4 Deploy: final solution 2D design Environmental Advertising
  37. 37. ENVIRONMENTAL GRAPHICS4 Deploy: final solution 3D
  38. 38. ENVIRONMENTAL GRAPHICS4 Deploy: final solution 3D
  39. 39. ENVIRONMENTAL GRAPHICS4 Deploy: final solution 3D
  40. 40. ENVIRONMENTAL GRAPHICS4 Deploy: final solution 3D
  41. 41. PROJECT 3: NARRATIVE LITERATURE
  42. 42. NARRATIVE LITERATURE5 Research
  43. 43. NARRATIVE LITERATURE5 Research
  44. 44. NARRATIVE LITERATURE5 Design: thumbnail sketches
  45. 45. NARRATIVE LITERATURE5 Design: preliminary mock-ups
  46. 46. NARRATIVE LITERATURE5 Design For my narrative literature I decided to design an accordion brochure. It would be divided in two parts: text and image. The text part would be a brief biography of Dan Eldon and the back would be just images. I would have two different covers, one for each part.
  47. 47. Dan returned to UCLA in the autumn of 1990 and began to plan another adventure, which necessitated a move to London after Christmas. He attended Richmond College and organized the purchase of yet another Land Rover, which he equipped for a trip to Morocco that summer. His scheme was to buy bracelets and belts to sell in America for Student Transport Aid. Attacked by Moroccan thieves and delayed by a very sick Land Rover, he spent a fitful summer in Marrakesh, before arriving home just in time to ship $5,000 worth of bounty to America. Dan Eldon was born in London on September 18th, 1970, and from a very early age displayed signs of an excellent sense of humor. When Dan was seven years old, he and his three-year-old sister Amy moved to Nairobi, Kenya with their parents, Kathy and Mike Eldon. In Kenya, Dan attended a British school where he developed a “schoolphobia” after In 1982, Dan narrowly missed being caught up in the coup in Kenya, but he was around to experience the aftermath of that political upheaval. Early on, he joined his journalist mother on her assignments, and soon was taking pictures, which were used in the local newspapers. EARLY LIFE YOUNG HUMANITARIAN THE YEAR ON” FROM ONE PLACE TO ANOTHER Dan started helping others from a young age. When he was 14, he started a fund-raising campaign for open-heart surgery to save the life of Atieno, a young Kenyan girl. Together with his sister and friends, he raised $5,000 but due to neglect by the hospital Atieno died. When Dan was 15, he helped support a Maasai family buy buying their hand-made jewelry, later selling it to fellow students and friends. It was during this time that he started to create journals: fat, bulging books filled with collages, photographs and whimsical drawings. He often used satire and cartoons to comment on what he saw around him, but kept the journals as very personal statements, which he shared with only a few people. During Dan’s high school years, he held many charity fund-raising dances in the “Mkebe,” a large tin shed in the backyard of the Eldon home. There, scores of students gathered, paying an entrance fee, which went towards Dan’s latest charity. Always looking for a way to raise funds, he also produced colorful tee shirts of his own design, and even launched a collection of brightly printed boxer shorts. Dan graduated from the International School of Kenya in 1988, winning the International Relations and Community Service awards. He addressed his class, emphasizing in importance of crossing cultural barriers and caring for others. Throughout his life, Dan was fortunate in being able to travel extensively, and had visited 46 countries by the time of his death. In addition, he studied seven languages in school and out of it. In the autumn of 1988, Dan Started his “year off” before going to college. It was, as he described, really a “year on” and for him, felt more challenging than going straight into college. He left his home in Kenya and traveled to New York City, where he of young people from Nairobi to Malawi. That summer, he and a friend researched the journey, and drove Dan’s Land Rover, Deziree, across five African countries, fending off thieves and border guards on the way. They found staying in local jails the safest solution to security problems, and often spent the night locked up in cells to the amusement of prison wardens. Armed with this information, Dan, who had transferred to UCLA (University of California, Los Angeles), set up a charity, which he named Student Transport Aid. He attracted the interest of local television stations and newspapers, and together with 15 friends, raised $25,000 for their venture. The friends, representing six countries, met in Nairobi and traveled thousands of miles together in three vehicles to their destination, a refugee camp in Malawi. There, they donated one of their vehicles to the Save the Children Fund, as well as money for three wells, and blankets for a children’s hospital. being attacked too many times by a vicious math teacher, armed with a sneaker. He convinced his parents to transfer him to the International School of Kenya, attended by students representing 46 nationalities. There he blossomed, particularly enjoying such activities as staying in a Maasai village, a trip to the exotic Arab island of Lamu off the coast of Kenya, and climbing Mt. Kenya. had been offered a job at Mademoiselle Magazine. He was by far the youngest employee at the time, and although he loved his position, he found being in New York to be a cold, lonely and difficult experience. In January, he moved to a warmer climate, and enrolled in the Pasadena Community College in California. Immediately, he began to plot a way to get back to Africa. He devised a scheme whereby he would lead a group Selling the jewelry and belts was not easy, but wearing a World War II leather pilot’s helmet, Dan patrolled the beaches of Los Angeles, as well as glitzy Rodeo Drive, and managed to move much NARRATIVE LITERATURE5 Development: spreads Spreads: pages’ layoutsSpreads: pages’ layouts Mock up.
  48. 48. Dan returned to UCLA in the autumn of 1990 and began to plan another adventure, which necessitated a move to London after Christmas. He attended Richmond College and organized the purchase of yet another Land Rover, which he equipped for a trip to Morocco that summer. His scheme was to buy bracelets and belts to sell in America for Student Transport Aid. Attacked by Moroccan thieves and delayed by a very sick Land Rover, he spent a fitful summer in Marrakesh, before arriving home just in time to ship $5,000 worth of bounty to America. FROM ONE PLACE TO ANOTHER IMAGES OF THE WAR THE END IS JUST THE BEGINNING . That summer, he d drove Dan’s Land ries, fending off hey found staying rity problems, and to the amusement had transferred ngeles), set up sport Aid. He stations and ds, raised $25,000 ing six countries, of miles together refugee camp in r vehicles to the y for three wells, In April, Dan flew to Kenya, where he worked as a third assistant director on a feature film, Lost in Africa. During the summer of 1992, the famine in Somalia was raging. Dan flew from Kenya to the southern Somali town of Baidoa, where he shot some of the first pictures to touch the conscience of millions. The international news agency, Reuters, spotted his work, and by Christmas, Dan was working for the company, shooting the increasingly desperate situation. He followed the story closely and was present at the U.S. Marine landing, where a barrage of international photographers and journalists were waiting for the American soldiers as they crept, faces blackened, off their landing craft in Mogadishu. Throughout the spring of 1993, Dan stayed in Mogadishu, both horrified and fascinated by the violence and tragedy he recorded. The situation worsened, and the death of Pakistani peacekeepers turned the conflict into an international incident. During this time, Dan’s pictures were featured in newspapers and magazines around the world. On June 12, 1993 his photo made a double-page spread in Newsweek magazine, as well as the covers on papers everywhere. Dan kept his spirits up by starting a variety of businesses in Mogadishu. His tee shirts, caps, bags, and postcards were The violence and horror of the situation was extremely hard on Dan. Although he had “had enough” by late June of 1993, he agreed to stay on to cover the unfolding events. On July 12, 1993, Dan and three of his colleagues raced across Mogadishu to cover the bombing of what was thought to be General Aideed’s headquarters. Selling the jewelry and belts was not easy, but wearing a World War II leather pilot’s helmet, Dan patrolled the beaches of Los Angeles, as well as glitzy Rodeo Drive, and managed to move much of his merchandise. Dan used a mixture of bluster and charm that won friends and followers of all races and social classes. In 1991, Dan returned to UCLA for one semester, all the time planning his next trip, which was to be across the Sahara. Early in 1992, he moved to Mt. Vernon, Iowa, to attend classes at Cornell College. in hot demand, especially the cult tee shirt that said “Viva Somalia… thank you for not looting.” In April of 1993, Dan published his first book, Somalia, a collection of photographs and collages which sold rapidly to aid workers and soldiers posted to the country considered by most to be more dangerous than Bosnia. But Dan always felt protected in Mogadishu. He spoke the African languages of Swahili and enough Somali to swear at the thieves who often tried to steal his equipment. He moved easily from the notorious Bahara Market, home of Mogadishu’s most dangerous criminals, to dine with the heads of aid missions, generals, and UN advisors. Initially viewed as another enthusiastic youngster, he soon earned the title of a true professional, along with the respect of his colleagues, friends, and locals, who called him the “Mayor of Mogadishu” because of his friendliness to all. In the ensuing confusion, all four young men were beaten, clubbed and stoned to death by an angry mob furious about the death of over 50 of their friends, fathers, and brothers at the hands of U.S. and U.N. soldiers. The journalists who died that day were Hos Maina, Anthony Macharia, Hansi Krauss, and Dan Eldon. NARRATIVE LITERATURE5 Spreads: pages’ layoutsSpreads: pages’ layouts Development: spreads
  49. 49. NARRATIVE LITERATURE5 Development: covers The Journey in images The Journey in words The Journey in words The Journey in images The Journey in words The Journey in words The Journey in imagesThe Journey in images
  50. 50. NARRATIVE LITERATURE5 Deploy: Final 2D, spreads Dan returned to UCLA in the autumn of 1990 and began to plan another adventure, which necessitated a move to London after Christmas. He attended Richmond College and organized the purchase of yet another Land Rover. His scheme was to buy DAN ELDON WAS BORN IN LONDON ON SEPTEMBER 18TH, 1970, AND FROM A VERY EARLY AGE DISPLAYED SIGNS OF AN EXCELLENT SENSE OF HUMOR. WHEN DAN WAS SEVEN YEARS OLD, HE AND HIS THREE-YEAR- OLD SISTER AMY MOVED TO NAIROBI, KENYA WITH THEIR PARENTS, KATHY AND MIKE ELDON. In Kenya, Dan attended a British school where he developed a “schoolphobia” EARLY LIFE YOUNG HUMANITARIAN THE “YEAR ON” FROM ONE PLACE TO ANOTHER IMAGES OF THE WAR THE END IS JUST THE BEGINNING Dan started helping others from a young age. When Dan was 15, he helped support a Maasai family buy buying their hand- made jewelry, later selling it to fellow students and friends. It was during this time that he started to create journals: fat, bulging books filled with collages, photographs and whimsical drawings. He often used satire and cartoons to comment on what he saw around him, but kept the journals as very personal statements, which he shared with only a few people. In the autumn of 1988, Dan Started his “year off” before going to college. It was, as he described, really a “year on” and for him, felt more challenging than going straight into college. He left his home in Kenya and traveled to New In April, Dan flew to Kenya, where he worked as a third assistant director on a feature film, Lost in Africa. During the summer of 1992, the famine in Somalia was raging. Dan flew from Kenya to the southern Somali town of Baidoa, where he shot some of the first pictures to touch the conscience of millions. The international news agency, Reuters, spotted his work, and by Christmas, Dan was working for the company, shooting the increasingly desperate situation. Throughout the spring of 1993, Dan stayed in Mogadishu, both horrified and fascinated by the violence and tragedy he recorded. The situation worsened, and the death of Pakistani peacekeepers turned the conflict into an international incident. During this time, Dan’s pictures were featured in newspapers and magazines around the world. On June 12, 1993 his photo made a double-page spread in Newsweek magazine, as well as the covers on papers everywhere. In April of 1993, Dan published his first book, Somalia, a collection of photographs and collages which sold rapidly to aid workers and soldiers posted to the country considered by most to be more dangerous than Bosnia. The violence and horror of the situation was extremely hard on Dan. Although he had “had enough” by late June of 1993, he agreed to stay on to cover the unfolding events. On July 12, 1993, Dan and three of his colleagues raced across Mogadishu to cover the bombing of what was thought to be General Aideed’s headquarters. In the ensuing confusion, after being attacked too many times by a vicious math teacher, armed with a sneaker. He convinced his parents to transfer him to the International School of Kenya, attended by students representing 46 nationalities. Early on, he joined his journalist mother on her assignments, and soon was taking pictures, which were used in the local newspapers. York City, where he had been offered a job at Mademoiselle Magazine. He was by far the youngest employee at the time, and although he loved his position, he found being in New York to be a cold, lonely and difficult experience. In January, he enrolled in the Pasadena Community College in California. Immediately, he began to plot a way to get back to Africa. He devised a scheme whereby he would lead a group of young people from Nairobi to Malawi. That summer, he and a friend researched the journey, and drove Dan’s Land Rover, Deziree, across five African countries. Armed with this information, Dan, who had transferred to UCLA (University of California, Los Angeles), set up a charity, which he named Student Transport Aid. He attracted the interest of local television stations and newspapers, and together with 15 friends, raised $25,000 for their venture. The friends, representing six countries, met in Nairobi and traveled thousands of miles together in three vehicles to their destination, a refugee camp in Malawi. There, they donated one of their vehicles to the Save the Children Fund, as well as money for three wells, and blankets for a children’s hospital. bracelets and belts to sell in America for Student Transport Aid. Attacked by Moroccan thieves and delayed by a very sick Land Rover, he spent a fitful summer in Marrakesh, before arriving home just in time to ship $5,000 worth of bounty to America. all four young men were beaten, clubbed and stoned to death by an angry mob furious about the death of over 50 of their friends, fathers, and brothers at the hands of U.S. and U.N. soldiers. The journalists who died that day were Hos Maina, Anthony Macharia, Hansi Krauss, and Dan Eldon. During Dan’s high school years, he held many charity fund- raising dances in the “Mkebe,” a large tin shed in the backyard of the Eldon home. Always looking for a way to raise funds, he also produced colorful tee shirts of his own design, and even launched a collection of brightly printed boxer shorts. Dan graduated from the International School of Kenya in 1988, winning the International Relations and Community Service awards. He addressed his class, emphasizing in importance of crossing cultural barriers and caring for others. Throughout his life, Dan was fortunate in being able to travel extensively, and had visited 46 countries by the time of his death. In addition, he studied seven languages in school and out of it. In 1991, Dan returned to UCLA for one semester, all the time planning his next trip, which was to be across the Sahara. Early in 1992, he moved to Mt. Vernon, Iowa, to attend classes at Cornell College. But Dan always felt protected in Mogadishu. He moved easily from the notorious Bahara Market, home of Mogadishu’s most dangerous criminals, to dine with the heads of aid missions, generals, and UN advisors. Initially viewed as another enthusiastic youngster, he soon earned the title of a true professional, along with the respect of his colleagues, friends, and locals, who called him the “Mayor of Mogadishu” because of his friendliness to all. Dan Eldon was a passionate photojournalist and activist. He was born in London, but spent most of his life in Africa, the place he called home. Dan died at only twenty two years, but his life was full of adventures and passion. The exhibition “Dan Eldon: the journey is the destination” tells the story of Dan through his journals and photographs and celebrates his life which is a source of inspiration to many. JUNE 1ST - AUGUST 31ST , 2013 lore the unknown and the , distant and near and to record l with the eyes of a child, uty, (of the flesh or otherwise) horror, aces of utopia or Hell. Select your th care, but when in doubt, take on ew crew and give them a chance. But all costs fluctuations of sincerity ur best people.” MISSION STATEMENT Dan Eldon was a passionate photojournalist and activist. He was born in London, but spent most of his life in Africa, the place he called home. Dan died at only twenty two years, but his life was full of adventures and passion. The exhibition “Dan Eldon: the journey is the destination” tells the story of Dan through his journals and photographs and celebrates his life which is a source of inspiration to many. JUNE 1ST - AUGUST 31ST , 2013 To explore the unknown and the familiar, distant and near and to record in detail with the eyes of a child, any beauty, (of the flesh or otherwise) horror, irony, traces of utopia or Hell. Select your team with care, but when in doubt, take on some new crew and give them a chance. But avoid at all costs fluctuations of sincerity with your best people.” DAN’S MISSION STATEMENT “
  51. 51. NARRATIVE LITERATURE5 Deploy: Final 2D, spreads DAN ELDON WAS BORN IN LONDON ON SEPTEMBER 18TH, 1970, AND FROM A VERY EARLY AGE DISPLAYED SIGNS OF AN EXCELLENT SENSE OF HUMOR. WHEN DAN WAS SEVEN YEARS OLD, HE AND HIS THREE-YEAR- OLD SISTER AMY MOVED TO NAIROBI, KENYA WITH THEIR PARENTS, KATHY AND MIKE ELDON. In Kenya, Dan attended a British school where he developed a “schoolphobia” EARLY LIFE YOUNG HUMANITARIAN THE “YEAR ON” Dan started helping others from a young age. When Dan was 15, he helped support a Maasai family buy buying their hand- made jewelry, later selling it to fellow students and friends. It was during this time that he started to create journals: fat, bulging books filled with collages, photographs and whimsical drawings. He often used satire and cartoons to comment on what he saw around him, but kept the journals as very personal statements, which he shared with only a few people. In the autumn of 1988, Dan Started his “year off” before going to college. It was, as he described, really a “year on” and for him, felt more challenging than going straight into college. He left his home in Kenya and traveled to New after being attacked too many times by a vicious math teacher, armed with a sneaker. He convinced his parents to transfer him to the International School of Kenya, attended by students representing 46 nationalities. Early on, he joined his journalist mother on her assignments, and soon was taking pictures, which were used in the local newspapers. York City Magazine and altho York to b In Janua California Africa. H of young a friend Deziree, Armed w UCLA (Un which he interest together The frien traveled destinati one of th money fo During Dan’s high school years, he held many charity fund- raising dances in the “Mkebe,” a large tin shed in the backyard of the Eldon home. Always looking for a way to raise funds, he also produced colorful tee shirts of his own design, and even launched a collection of brightly printed boxer shorts. Dan graduated from the International School of Kenya in 1988, winning the International Relations and Community Service awards. He addressed his class, emphasizing in importance of crossing cultural barriers and caring for others. Throughout his life, Dan was fortunate in being able to travel extensively, and had visited 46 countries by the time of his death. In addition, he studied seven languages in school and out of it. Dan Eldon was a passionate photojournalist and activist. He was born in London, but spent most of his life in Africa, the place he called home. Dan died at only twenty two years, but his life was full of adventures and passion. The exhibition “Dan Eldon: the journey is the destination” tells the story of Dan through his journals and photographs and celebrates his life which is a source of inspiration to many. JUNE 1ST - AUGUST 31ST , 2013 n and the record a child, wise) horror, ect your t, take on hance. But sincerity NT
  52. 52. NARRATIVE LITERATURE5 Deploy: Final 2D, spreads Dan returned to UCLA in the autumn of 1990 and began to plan another adventure, which necessitated a move to London after Christmas. He attended Richmond College and organized the purchase of yet another Land Rover. His scheme was to buy YEAR ON” FROM ONE PLACE TO ANOTHER IMAGES OF THE WAR umn of 1988, Dan Started his “year off” before ollege. It was, as he described, really a “year r him, felt more challenging than going straight e. He left his home in Kenya and traveled to New In April, Dan flew to Kenya, where he worked as a third assistant director on a feature film, Lost in Africa. During the summer of 1992, the famine in Somalia was raging. Dan flew from Kenya to the southern Somali town of Baidoa, where he shot some of the first pictures to touch the conscience of millions. The international news agency, Reuters, spotted his work, and by Christmas, Dan was working for the company, shooting the increasingly desperate situation. Throughout the spring of 1993, Dan stayed in Mogadishu, both horrified and fascinated by the violence and tragedy he recorded. The situation worsened, and the death of Pakistani peacekeepers turned the conflict into an international incident. During this time, Dan’s pictures were featured in newspapers and magazines around the world. On June 12, 1993 his photo made a double-page spread in Newsweek magazine, as well as the covers on papers everywhere. In April of 1993, Dan published his first book, Somalia, a collection of photographs and collages which sold rapidly to aid workers and soldiers posted to the country considered by most to be more dangerous than Bosnia. York City, where he had been offered a job at Mademoiselle Magazine. He was by far the youngest employee at the time, and although he loved his position, he found being in New York to be a cold, lonely and difficult experience. In January, he enrolled in the Pasadena Community College in California. Immediately, he began to plot a way to get back to Africa. He devised a scheme whereby he would lead a group of young people from Nairobi to Malawi. That summer, he and a friend researched the journey, and drove Dan’s Land Rover, Deziree, across five African countries. Armed with this information, Dan, who had transferred to UCLA (University of California, Los Angeles), set up a charity, which he named Student Transport Aid. He attracted the interest of local television stations and newspapers, and together with 15 friends, raised $25,000 for their venture. The friends, representing six countries, met in Nairobi and traveled thousands of miles together in three vehicles to their destination, a refugee camp in Malawi. There, they donated one of their vehicles to the Save the Children Fund, as well as money for three wells, and blankets for a children’s hospital. bracelets and belts to sell in America for Student Transport Aid. Attacked by Moroccan thieves and delayed by a very sick Land Rover, he spent a fitful summer in Marrakesh, before arriving home just in time to ship $5,000 worth of bounty to America. ghout his life, Dan was nate in being able to travel sively, and had visited countries by the time death. In addition, he ed seven languages ool and out of it. In 1991, Dan returned to UCLA for one semester, all the time planning his next trip, which was to be across the Sahara. Early in 1992, he moved to Mt. Vernon, Iowa, to attend classes at Cornell College. But Dan always felt protected in Mogadishu. He m from the notorious Bahara Market, home of Moga dangerous criminals, to dine with the heads of ai generals, and UN advisors. Initially viewed as another enthusiastic youngster, he soon earned the title of a t professional, along with th respect of his colleagues, f and locals, who called him “Mayor of Mogadis because of his friendliness
  53. 53. NARRATIVE LITERATURE5 Deploy: Final 2D, spreads THE END IS JUST THE BEGINNINGghout the spring of 1993, Dan stayed in Mogadishu, horrified and fascinated by the violence and tragedy he ded. The situation worsened, and the death of Pakistani keepers turned the conflict into an international incident. g this time, Dan’s pictures were featured in papers and magazines around the world. On June 12, his photo made a double-page spread in Newsweek zine, as well as the covers on papers everywhere. ril of 1993, Dan published his first book, Somalia, ection of photographs and collages which sold ly to aid workers and soldiers posted to the country dered by most to be more dangerous than Bosnia. The violence and horror of the situation was extremely hard on Dan. Although he had “had enough” by late June of 1993, he agreed to stay on to cover the unfolding events. On July 12, 1993, Dan and three of his colleagues raced across Mogadishu to cover the bombing of what was thought to be General Aideed’s headquarters. In the ensuing confusion, all four young men were beaten, clubbed and stoned to death by an angry mob furious about the death of over 50 of their friends, fathers, and brothers at the hands of U.S. and U.N. soldiers. The journalists who died that day were Hos Maina, Anthony Macharia, Hansi Krauss, and Dan Eldon. But Dan always felt protected in Mogadishu. He moved easily from the notorious Bahara Market, home of Mogadishu’s most dangerous criminals, to dine with the heads of aid missions, generals, and UN advisors. Initially viewed as another enthusiastic youngster, he soon earned the title of a true professional, along with the respect of his colleagues, friends, and locals, who called him the “Mayor of Mogadishu” because of his friendliness to all. Dan Eldon was a passionate ph activist. He was born in Londo of his life in Africa, the place Dan died at only twenty two y was full of adventures and pas The exhibition “Dan Eldon: the destination” tells the story of D journals and photographs and c which is a source of inspiration JUNE 1ST - AUGUST 31ST , 2013 To explore the unknown and the familiar, distant and near and to record in detail with the eyes of a child, any beauty, (of the flesh or otherwise) horror, irony, traces of utopia or Hell. Select your team with care, but when in doubt, take on some new crew and give them a chance. But avoid at all costs fluctuations of sincerity with your best people.” DAN’S MISSION STATEMENT “
  54. 54. NARRATIVE LITERATURE5 Deploy: Final 2D, spreads
  55. 55. NARRATIVE LITERATURE5 Deploy: Final 2D, spreads
  56. 56. NARRATIVE LITERATURE5 Deploy: Final 2D, covers The Journey in words The Journey in images
  57. 57. PROJECT 4: PACKAGING
  58. 58. PACKAGE6 Research
  59. 59. PACKAGE6 Research
  60. 60. PACKAGE6 Research
  61. 61. PACKAGE6 Research
  62. 62. PACKAGING6 Design: sketches
  63. 63. PACKAGING6 Design: preliminary mock-ups
  64. 64. PACKAGING6 Design After doing my research and my preliminary mock ups, I decided to go with my first idea, which was a dust jacket around the notebook and a paper strip closing the notebook plus a single pen, as shown in the image below. My package would work as a limited edition of a sketchbook from the brand Moleskine. For this reason, I made a quick research about limited editions of Moleskines. Jacket Pen Strip
  65. 65. PACKAGING6 More Research
  66. 66. PACKAGING6 Development: jacket Dan Eldon was a passionate photojournalist and activist. He was born in London, but spent most of his life in Africa, the place he called home. Dan died at only twenty two years, but his life was full of adventur e sand passion. He continues to be a source of inspiration to many, whether for his artistic legacy (expressed on his journals), his humanitariam actions or for his love for li f e . Throughout his life, Dan was fortunate in being able to travel extensively, and had visited 46 countries by the time of his death. In addition, he studied seven languages in school and out of it. another enthusiastic earned the title of iona l, along with olleagues, friends, ed him the Mayor of e of his friendliness ecially made for the on: the journey is the tells the story of Dan s and photographs, rce of inspiration for FULL OF ADVENTURES PASSIONATE IONAL INSPIRATION LOVE FOR LIFE Outside Inside Poster
  67. 67. PACKAGING6 Development: strip Sketchbook 80 pages, 9x14 cm - 31/2 x 51/2’’, top quality, heavy acid-free paper, expandable inner pocket. The history of Moleskine is inside. The cover turns into a promotional poster of the exhibition “Dan Eldon: the journey is the destination”. TheJourneyisthedestination Sketchbook 80 pages, 9x14 cm - 31/2 x 51/2’’, top quality, heavy acid-free paper, expandable inner pocket. Promotional poster of the exhibition “Dan Eldon: the journey is the destination” is inside. Open the cover and discover Dan’s Mission Statement. TheJourneyisthedestination Dan Eldon was a passionate photojournalist and activist. He was born in London, but spent most of his life in Africa, place he called home. Dan died with only twenty two years, but his life was full of adventuresand passion. He continues to be a source FULL OF ADVENTURES PASSIONATE TheJourneyisthedestination
  68. 68. PACKAGING6 Deploy: Final 2D, strip Sketchbook 80 pages, 9x14 cm - 31/2 x 51/2’’, top quality, heavy acid-free paper, expandable inner pocket. Promotional poster of the exhibition “Dan Eldon: the journey is the destination” is inside. Open the cover and discover Dan’s Mission Statement. thejourneyisthedestination
  69. 69. PACKAGE6 Deploy: Final 2D, jacket front, back and flaps Dan Eldon was a passionate photojournalist and activist. He was born in London, but spent most of his life in Africa, the place he called home. Dan died at only twenty two years, but his life was full of adventur e s and passion. He continues to be a source of inspiration to many, whether for his artistic legacy (expressed on his journals), his humanitariam actions or for his love for li f e . Throughout his life, Dan was fortunate in being able to travel extensively, and had visited 46 countries by the time of his death. In addition, he studied seven languages in school and out of it. Initially viewed as another enthusiastic youngster, he soon earned the title of a true pr ofess iona l , along with the respect of his colleagues, friends, and locals, who called him the Mayor of Mogadishu” because of his friendliness to all. This Journal was specially made for the exhibition “Dan Eldon: the journey is the destination”, which tells the story of Dan through his journals and photographs, and aim to be a source of for people of all ages. FULL OF ADVENTURES PASSIONATE TRUE PROFESSIONAL INSPIRATION INSPIRATION LOVE FOR LIFE
  70. 70. PACKAGE6 Deploy: Final 2D, opened jacket, inside poster
  71. 71. PACKAGE6 Final 2D: promotional poster
  72. 72. PROJECTS 1 TO 4
  73. 73. PROJECTS 1–47 Identity
  74. 74. PROJECTS 1–47 Identity Wall
  75. 75. PROJECTS 1–47 Introduction Wall
  76. 76. PROJECTS 1–47 Information text block
  77. 77. PROJECTS 1–47 Environmental Advertising
  78. 78. PROJECTS 1–47 Narrative Literature
  79. 79. PROJECTS 1–47 Narrative Literature
  80. 80. PROJECTS 1–47 Narrative Literature
  81. 81. PROJECTS 1–47 Narrative Literature
  82. 82. PROJECTS 1–47 Narrative Literature
  83. 83. PROJECTS 1–47 Narrative Literature
  84. 84. PROJECTS 1–47 Packaging
  85. 85. PROJECTS 1–47 Packaging
  86. 86. PROJECTS 1–47 Packaging
  87. 87. PROJECTS 1–47 Packaging
  88. 88. PROJECTS 1–47 Packaging
  89. 89. PROJECTS 1–47 Packaging
  90. 90. CITING
  91. 91. CITING8 Websites: www.daneldon.org http://en.wikipedia.org/wiki/Dan_Eldon Books: Title: Dan Eldon : the art of life Author: New, Jennifer. Publisher Information: San Francisco : Chronicle Books, c2001. Title: The journey is the destination : the journals of Dan Eldon / edited by Kathy Eldon. Author: Eldon, Dan, 1970-1993. Publisher Information: San Francisco : Chronicle Books, c1997. All the text and photographs of Dan Eldon life and journals belong to Dan Eldon Org.
  92. 92. EXTRAS
  93. 93. EXTRAS: RESEARCH9 Short life of Dan Eldon from www.daneldon.org/about/about-dan-continued Born in London, in 1970. Move to Africa (Kenya) in 1977. Kenya remained Dan’s home for the rest of his life. He visited more than 40 countries in 22 years. He grew up with a constant stream of interesting visitors at his family dinner table. 11/12 years old, he joined his journalist mother on her assignments, and soon was taking pictures, which were used in the local newspapers. He convinced his parents to transfer him to the International Scholl of Kenya, attended by students representing 46 nationalities. With new friends, new adventures came. Dan started helping others from a young age. When he was 15, he started to create journals for a schools assignment. They were fat, bulging books filled with collages, photographs and whimsical drawing. He often used satire and cartoons to comment on what he saw around him, but kept the journals as very personal statements, which he shared with only a few people. He was always looking for a way to raise funds, he also produced colorful t-shirts of his own design, and even launched a collection of brightly printed boxer shorts. He studied 7 languages. In the fall of 1988, Dan started his “year off” before going to college. It was, as he described, really a “year on” and for him, felt more challenging than going straight into college. He left his home in Kenya and traveled to New York City, where he had been offered a job at Mademoiselle Magazine. He was by far the youngest employee at the time. In April of 1992, Dan flew to Kenya, where he worked as a third assistant director on a feature film. During the summer of 1992, the famine in Somalia was raging. Dan flew from Kenya to the southern Somali town of Baidoa, where he shot some of the first pictures to touch the conscience of millions. The international news agency, Reuters, spotted his work, and by Christmas, Dan was working for the company, shooting the increasingly desperate situation. During this time, Dan’s pictures were featured in newspapers and magazines around the world. On June 12, 1993 his photo made a double-page spread in Newsweek magazine, as well as the covers on papers everywhere. In April of 1993, Dan published his first book, Somalia, a collection of photographs and collages which sold rapidly to aid workers and soldiers posted to the country considered by most to be more dangerous than Bosnia. Initially viewed as another enthusiastic youngster, he soon earned the title of a true professional, along with the respect of his colleagues, friends, and locals, who called him the “Mayor of Mogadishu” because of his friendliness to all. The violence and horror of the situation was extremely hard on Dan. Although he had “had enough” by late June of 1993, he agreed to stay on to cover the unfolding events. On July 12, 1993, Dan and three of his colleagues raced across Mogadishu to cover the bombing of what was thought to be General Aideed’s headquarters. In the ensuing confusion, all four young men were beaten, clubbed and stoned to death by an angry mob furious about the death of over 50 of their friends, fathers, and brothers at the hands of U.S. and U.N. soldiers.
  94. 94. Development: color study For my color study, I used images of Dan Eldon’s journals and started to pick up colors from it. After that, I separate the colors with similar hues in groups and decided what I would use. EXTRAS: IDENTITY9
  95. 95. The concept of the identity is connected to the artistic work of Dan Eldon. He used to make a lot of collages and rip photos and pieces of paper. I brought these elements for the identity, woking separately with the title and subtitle. For the title, I worked with collage and a lot of strips of ripped paper; and for the subtitle I worked with a single piece of ripped paper with a handwritten font on it, as it was Dan’s writing. The handmade approach matches if the style and artistic work of Dan Eldon and it’s used in all the following work. EXTRAS: IDENTITY9 Deploy: final identity before midterm review
  96. 96. EXTRAS: IDENTITY WALL9 Deploy: final before midterm review
  97. 97. EXTRAS: IMAGES OF THE PROCESS9
  98. 98. 9 EXTRAS: IMAGES OF THE PROCESS
  99. 99. 9 EXTRAS: IMAGES OF THE PROCESS
  100. 100. THANK YOU.

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