Engagement Everywhere :: The Future of Digital
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2012 is the tipping point – when connected devices outnumber people on the planet. What does this mean for marketers looking to engage with the hyper-connected consumer within the evolving media landscape? As consumers continue to embrace mobile devices, is the future of media on the second screen, or will mobile merely act as an enabler for enhancing other media?
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Engagement Everywhere :: The Future of Digital
- 1. future of display ENGAGEMENT EVERYWHERE Ryan K Manchee Director of Innovation Strategy @rmanchee © 2012 All rights reserved
- 2. INSPIRE. INNOVATE. INCUBATE. LAB © 2012
- 3. The year of... DEATH OF THE BANNER?
- 6. 14
- 7. We are entering a new digital era, an era where people are connecting with content and with brands through multiple screens – through their PC, TV, smartphone, and media tablets, we call this the rise of the Digital Omnivore. Mark Donovan comScore SVP for Mobile © 2012
- 8. TV viewing is higher than ever
- 9. TV viewing is higher than ever 34 hours 39 minutes
- 10. After 65 years... 14 years watching video content Nielsen 2011 during lifetime
- 11. Modern Family Viewing 60% use SmartPhone or Tablet while watching TV © 2012
- 12. Dual Screen Activities What are Tablet and SmartPhone Users doing whilst watching TV? 0% 15% 30% 45% 60% Checking Email 60% Surfing for unrelated info 46% Visiting Social Networking site 42% Checking sports scores 30% Looking up info related to content 29% Looking up content related to Ad 19% Looking for coupon/deal related to Ad 13% Nielsen Q2 2011 © 2012
- 13. Dual Screen Activities 25% Consumers go online after seeing TV ad Yahoo / Razonrfish Q4 2011 © 2012
- 14. 91% Internet Traffic will be video by 2014 (Today it makes up about 40%!!) © 2012
- 15. 1999 :: 38mm 2012 :: 1.2bn © 2012
- 16. There are now more networked devices than humans on the planet © 2012
- 17. 29%
- 18. <12% © 2012
- 19. Social Commerce TV @rmanchee @mediamind © 2012
- 21. Online Display Ad Spending $12.0 $8.0 Billions $4.0 2010 2011 2012 2013 2014 2015 2016 Rich media Video Standard Source: eMarketer, Jan 2012
- 22. © 2012
- 23. lic ks c © 2012
- 24. Global Ad Economy 500 TV Online Mobile 26 156 375 35% Billions 5 72 250 17% 27 240 160 184 83% 65% 125 2006 2011 0 Mobile = online & online = TV 2017 Difference between online + TV is narrowing ZenithOptiMedia © 2012
- 29. How do we bridge the gap?
- 30. © 2012
- 31. © 2012
- 32. 4x SD (NTSC) 720 H v 480 V 345,600 pixels Full HD 1920 H v 1080 V 2.1 million pixels HD 4K D 4K 4096 H v 2160 V 8.8 million pixels Ultra Definition TV © 2012
- 33. 205” © 2012
- 34. 3DTV 2015 © 2012
- 35. TV is a geography. A place. A function. It is not just a box in the corner of the room. © 2012
- 36. Social networking 17% © 2012
- 37. © 2012
- 38. © 2012
- 39. Power of an xbox in the palm of your hand © 2012
- 40. Power of all of NASA during the moon landing © 2012
- 41. reinventing the remote control © 2012
- 42. Online. Mobile. Out of Home. © 2012
- 43. © 2012
- 45. © 2012
- 46. © 2012
- 47. © 2012
- 48. © 2012
- 49. 115k 17+% WATCHED FULL 4 MIN VIDEO 2.34% CTR © 2012
- 50. Retarget HD Ad 10% off Interact Retarget Purchase 5% off © 2012
- 51. cashless generation 2016 © 2012
- 52. point of engagement 80% interaction transaction touchpoints © 2012
- 53. © 2012
- 54. 2011 MOBi award for best iPad/Tablet ad First ‘Gamified’ HTML5 Rich Media ad © 2012
- 55. © 2012
- 56. don’t touch © 2012
- 57. © 2012
- 58. © 2012
- 59. 15% © 2012
- 60. © 2012
- 61. © 2012
- 62. © 2012
- 63. © 2012
- 64. © 2012
- 65. © 2012
- 66. © 2012
- 67. © 2012
- 68. In Car Advertising © 2012
- 69. In Car Advertising © 2012
- 70. In Car Advertising © 2012
- 71. © 2012
- 73. augmented reality
- 74. Media migration ‣ Analogue 1980’s Centralized, passive, limited choice Single location viewing ‣ Digital TV set as display device High Definition architecture ‣ Web Computer as interactive TV set User generated content ‣ Personal VOD across multiple devices Locations tailored to individual 2010’s © 2012
- 75. TV combined with online's targeting and measurement capabilities. right ad right time © 2012
- 76. assumed audience measurement © 2012
- 77. accurate audience )) measurement ) $ © 2012
- 78. © 2012
- 79. © 2012
- 81. [ ] ENGAGEMENT EVERYWHERE © 2012
- 82. I would use this service again in a heartbeat. It definitely saved time having DG and MediaMind both encode the spots and upload them – and having that process in place also reduced the potential for errors. Jessica Blancovich Broadcast & Digital Traffic Manager The Richards Group © 2012
- 83. benchmarks + trends © 2012
- 84. verification © 2012
- 85. cross-platform analytics © 2012
- 86. 12,000 advertisers 5,000 agencies 40,000 media outlets Global Deployment © 2012
- 87. thank you Ryan K Manchee ryan.manchee@mediamind.com @rmanchee | +1 972.800.0737 © 2012