future of display        ENGAGEMENT EVERYWHERERyan K MancheeDirector of Innovation Strategy@rmanchee                      ...
INSPIRE. INNOVATE. INCUBATE.        LAB                           © 2012
The year of...           DEATH           OF THE          BANNER?
Connecting the dots
14
We are entering a new digital era, anera where people are connectingwith content and with brandsthrough multiple screens –...
TV viewing ishigher than ever
TV viewing ishigher than ever 34 hours39 minutes
After 65 years...                    14                    years watching                     video contentNielsen 2011   ...
Modern Family Viewing60%use SmartPhone or Tablet while watching TV                                             © 2012
Dual Screen ActivitiesWhat are Tablet and SmartPhone Users doing whilst watching TV?                                      ...
Dual Screen Activities            25%         Consumers go online after seeing TV adYahoo / Razonrfish Q4 2011            ...
91%Internet Traffic will be video by 2014  (Today it makes up about 40%!!)                                         © 2012
1999 :: 38mm2012 :: 1.2bn            © 2012
There are now morenetworked devices thanhumans on the planet                   © 2012
29%
<12%       © 2012
Social Commerce TV@rmanchee    @mediamind                                 © 2012
Online Display Ad Spending                                                               $12.0                            ...
© 2012
lic ksc          © 2012
Global Ad Economy                                                                    500                          TV     O...
How dowe bridgethe gap?
© 2012
© 2012
4x    SD (NTSC)    720 H v 480 V    345,600 pixels                        Full HD                     1920 H v 1080 V     ...
205”   © 2012
3DTV2015       © 2012
TV is a geography. A place. A function.It is not just a box in the corner of the room.                                    ...
Social networking17%                    © 2012
© 2012
© 2012
Power of an xbox inthe palm of your hand                        © 2012
Power of all of NASAduring the moon landing                          © 2012
reinventing theremote control                  © 2012
Online. Mobile. Out of Home.                               © 2012
© 2012
automaticcontent recognition
© 2012
© 2012
© 2012
© 2012
115k17+% WATCHED FULL 4 MIN VIDEO 2.34% CTR                                © 2012
RetargetHD Ad                      10% offInteract   Retarget              Purchase            5% off                     ...
cashless  generation 2016          © 2012
point of engagement     80%interaction transactiontouchpoints                          © 2012
© 2012
2011 MOBi award for best iPad/Tablet adFirst ‘Gamified’ HTML5 Rich Media ad                                          © 2012
© 2012
don’ttouch        © 2012
© 2012
© 2012
15%  © 2012
© 2012
© 2012
© 2012
© 2012
© 2012
© 2012
© 2012
© 2012
In Car Advertising                     © 2012
In Car Advertising                     © 2012
In Car Advertising                     © 2012
© 2012
augmented      reality
Media migration‣ Analogue                                        1980’s Centralized, passive, limited choice Single locati...
TV combined with onlines targeting and measurement capabilities.right ad right time                                       ...
assumedaudiencemeasurement              © 2012
accurateaudience))measurement  ) $            © 2012
© 2012
© 2012
[        ]ENGAGEMENTEVERYWHERE             © 2012
I would use this service again in a heartbeat. It definitely saved time having DGand MediaMind both encode the spots and up...
benchmarks + trends                  © 2012
verification               © 2012
cross-platform analytics                      © 2012
12,000 advertisers   5,000 agencies40,000 media outletsGlobal Deployment                       © 2012
thank  youRyan K Mancheeryan.manchee@mediamind.com@rmanchee | +1 972.800.0737                              © 2012
Engagement Everywhere :: The Future of Digital
Engagement Everywhere :: The Future of Digital
Engagement Everywhere :: The Future of Digital
Engagement Everywhere :: The Future of Digital
Engagement Everywhere :: The Future of Digital
Engagement Everywhere :: The Future of Digital
Engagement Everywhere :: The Future of Digital
Engagement Everywhere :: The Future of Digital
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Engagement Everywhere :: The Future of Digital

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2012 is the tipping point – when connected devices outnumber people on the planet. What does this mean for marketers looking to engage with the hyper-connected consumer within the evolving media landscape? As consumers continue to embrace mobile devices, is the future of media on the second screen, or will mobile merely act as an enabler for enhancing other media?

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Engagement Everywhere :: The Future of Digital

  1. 1. future of display ENGAGEMENT EVERYWHERERyan K MancheeDirector of Innovation Strategy@rmanchee © 2012 All rights reserved
  2. 2. INSPIRE. INNOVATE. INCUBATE. LAB © 2012
  3. 3. The year of... DEATH OF THE BANNER?
  4. 4. Connecting the dots
  5. 5. 14
  6. 6. We are entering a new digital era, anera where people are connectingwith content and with brandsthrough multiple screens –through their PC, TV, smartphone,and media tablets, we call this therise of the Digital Omnivore.Mark DonovancomScore SVP for Mobile © 2012
  7. 7. TV viewing ishigher than ever
  8. 8. TV viewing ishigher than ever 34 hours39 minutes
  9. 9. After 65 years... 14 years watching video contentNielsen 2011 during lifetime
  10. 10. Modern Family Viewing60%use SmartPhone or Tablet while watching TV © 2012
  11. 11. Dual Screen ActivitiesWhat are Tablet and SmartPhone Users doing whilst watching TV? 0% 15% 30% 45% 60% Checking Email 60% Surfing for unrelated info 46% Visiting Social Networking site 42% Checking sports scores 30% Looking up info related to content 29% Looking up content related to Ad 19% Looking for coupon/deal related to Ad 13%Nielsen Q2 2011 © 2012
  12. 12. Dual Screen Activities 25% Consumers go online after seeing TV adYahoo / Razonrfish Q4 2011 © 2012
  13. 13. 91%Internet Traffic will be video by 2014 (Today it makes up about 40%!!) © 2012
  14. 14. 1999 :: 38mm2012 :: 1.2bn © 2012
  15. 15. There are now morenetworked devices thanhumans on the planet © 2012
  16. 16. 29%
  17. 17. <12% © 2012
  18. 18. Social Commerce TV@rmanchee @mediamind © 2012
  19. 19. Online Display Ad Spending $12.0 $8.0 Billions $4.02010 2011 2012 2013 2014 2015 2016 Rich media Video Standard Source: eMarketer, Jan 2012
  20. 20. © 2012
  21. 21. lic ksc © 2012
  22. 22. Global Ad Economy 500 TV Online Mobile 26 156 375 35% Billions 5 72 250 17% 27 240 160 184 83% 65% 125 2006 2011 0Mobile = online & online = TV 2017Difference between online + TV is narrowing ZenithOptiMedia © 2012
  23. 23. How dowe bridgethe gap?
  24. 24. © 2012
  25. 25. © 2012
  26. 26. 4x SD (NTSC) 720 H v 480 V 345,600 pixels Full HD 1920 H v 1080 V 2.1 million pixels HD 4KD 4K 4096 H v 2160 V 8.8 million pixels Ultra Definition TV © 2012
  27. 27. 205” © 2012
  28. 28. 3DTV2015 © 2012
  29. 29. TV is a geography. A place. A function.It is not just a box in the corner of the room. © 2012
  30. 30. Social networking17% © 2012
  31. 31. © 2012
  32. 32. © 2012
  33. 33. Power of an xbox inthe palm of your hand © 2012
  34. 34. Power of all of NASAduring the moon landing © 2012
  35. 35. reinventing theremote control © 2012
  36. 36. Online. Mobile. Out of Home. © 2012
  37. 37. © 2012
  38. 38. automaticcontent recognition
  39. 39. © 2012
  40. 40. © 2012
  41. 41. © 2012
  42. 42. © 2012
  43. 43. 115k17+% WATCHED FULL 4 MIN VIDEO 2.34% CTR © 2012
  44. 44. RetargetHD Ad 10% offInteract Retarget Purchase 5% off © 2012
  45. 45. cashless generation 2016 © 2012
  46. 46. point of engagement 80%interaction transactiontouchpoints © 2012
  47. 47. © 2012
  48. 48. 2011 MOBi award for best iPad/Tablet adFirst ‘Gamified’ HTML5 Rich Media ad © 2012
  49. 49. © 2012
  50. 50. don’ttouch © 2012
  51. 51. © 2012
  52. 52. © 2012
  53. 53. 15% © 2012
  54. 54. © 2012
  55. 55. © 2012
  56. 56. © 2012
  57. 57. © 2012
  58. 58. © 2012
  59. 59. © 2012
  60. 60. © 2012
  61. 61. © 2012
  62. 62. In Car Advertising © 2012
  63. 63. In Car Advertising © 2012
  64. 64. In Car Advertising © 2012
  65. 65. © 2012
  66. 66. augmented reality
  67. 67. Media migration‣ Analogue 1980’s Centralized, passive, limited choice Single location viewing‣ Digital TV set as display device High Definition architecture‣ Web Computer as interactive TV set User generated content‣ Personal VOD across multiple devices Locations tailored to individual 2010’s © 2012
  68. 68. TV combined with onlines targeting and measurement capabilities.right ad right time © 2012
  69. 69. assumedaudiencemeasurement © 2012
  70. 70. accurateaudience))measurement ) $ © 2012
  71. 71. © 2012
  72. 72. © 2012
  73. 73. [ ]ENGAGEMENTEVERYWHERE © 2012
  74. 74. I would use this service again in a heartbeat. It definitely saved time having DGand MediaMind both encode the spots and upload them – and having thatprocess in place also reduced the potential for errors.Jessica BlancovichBroadcast & Digital Traffic ManagerThe Richards Group © 2012
  75. 75. benchmarks + trends © 2012
  76. 76. verification © 2012
  77. 77. cross-platform analytics © 2012
  78. 78. 12,000 advertisers 5,000 agencies40,000 media outletsGlobal Deployment © 2012
  79. 79. thank youRyan K Mancheeryan.manchee@mediamind.com@rmanchee | +1 972.800.0737 © 2012

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