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Engagement Everywhere :: The Future of Digital
 

Engagement Everywhere :: The Future of Digital

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2012 is the tipping point – when connected devices outnumber people on the planet. What does this mean for marketers looking to engage with the hyper-connected consumer within the evolving media ...

2012 is the tipping point – when connected devices outnumber people on the planet. What does this mean for marketers looking to engage with the hyper-connected consumer within the evolving media landscape? As consumers continue to embrace mobile devices, is the future of media on the second screen, or will mobile merely act as an enabler for enhancing other media?

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    Engagement Everywhere :: The Future of Digital Engagement Everywhere :: The Future of Digital Presentation Transcript

    • future of display ENGAGEMENT EVERYWHERERyan K MancheeDirector of Innovation Strategy@rmanchee © 2012 All rights reserved
    • INSPIRE. INNOVATE. INCUBATE. LAB © 2012
    • The year of... DEATH OF THE BANNER?
    • Connecting the dots
    • 14
    • We are entering a new digital era, anera where people are connectingwith content and with brandsthrough multiple screens –through their PC, TV, smartphone,and media tablets, we call this therise of the Digital Omnivore.Mark DonovancomScore SVP for Mobile © 2012
    • TV viewing ishigher than ever
    • TV viewing ishigher than ever 34 hours39 minutes
    • After 65 years... 14 years watching video contentNielsen 2011 during lifetime
    • Modern Family Viewing60%use SmartPhone or Tablet while watching TV © 2012
    • Dual Screen ActivitiesWhat are Tablet and SmartPhone Users doing whilst watching TV? 0% 15% 30% 45% 60% Checking Email 60% Surfing for unrelated info 46% Visiting Social Networking site 42% Checking sports scores 30% Looking up info related to content 29% Looking up content related to Ad 19% Looking for coupon/deal related to Ad 13%Nielsen Q2 2011 © 2012
    • Dual Screen Activities 25% Consumers go online after seeing TV adYahoo / Razonrfish Q4 2011 © 2012
    • 91%Internet Traffic will be video by 2014 (Today it makes up about 40%!!) © 2012
    • 1999 :: 38mm2012 :: 1.2bn © 2012
    • There are now morenetworked devices thanhumans on the planet © 2012
    • 29%
    • <12% © 2012
    • Social Commerce TV@rmanchee @mediamind © 2012
    • Online Display Ad Spending $12.0 $8.0 Billions $4.02010 2011 2012 2013 2014 2015 2016 Rich media Video Standard Source: eMarketer, Jan 2012
    • © 2012
    • lic ksc © 2012
    • Global Ad Economy 500 TV Online Mobile 26 156 375 35% Billions 5 72 250 17% 27 240 160 184 83% 65% 125 2006 2011 0Mobile = online & online = TV 2017Difference between online + TV is narrowing ZenithOptiMedia © 2012
    • How dowe bridgethe gap?
    • © 2012
    • © 2012
    • 4x SD (NTSC) 720 H v 480 V 345,600 pixels Full HD 1920 H v 1080 V 2.1 million pixels HD 4KD 4K 4096 H v 2160 V 8.8 million pixels Ultra Definition TV © 2012
    • 205” © 2012
    • 3DTV2015 © 2012
    • TV is a geography. A place. A function.It is not just a box in the corner of the room. © 2012
    • Social networking17% © 2012
    • © 2012
    • © 2012
    • Power of an xbox inthe palm of your hand © 2012
    • Power of all of NASAduring the moon landing © 2012
    • reinventing theremote control © 2012
    • Online. Mobile. Out of Home. © 2012
    • © 2012
    • automaticcontent recognition
    • © 2012
    • © 2012
    • © 2012
    • © 2012
    • 115k17+% WATCHED FULL 4 MIN VIDEO 2.34% CTR © 2012
    • RetargetHD Ad 10% offInteract Retarget Purchase 5% off © 2012
    • cashless generation 2016 © 2012
    • point of engagement 80%interaction transactiontouchpoints © 2012
    • © 2012
    • 2011 MOBi award for best iPad/Tablet adFirst ‘Gamified’ HTML5 Rich Media ad © 2012
    • © 2012
    • don’ttouch © 2012
    • © 2012
    • © 2012
    • 15% © 2012
    • © 2012
    • © 2012
    • © 2012
    • © 2012
    • © 2012
    • © 2012
    • © 2012
    • © 2012
    • In Car Advertising © 2012
    • In Car Advertising © 2012
    • In Car Advertising © 2012
    • © 2012
    • augmented reality
    • Media migration‣ Analogue 1980’s Centralized, passive, limited choice Single location viewing‣ Digital TV set as display device High Definition architecture‣ Web Computer as interactive TV set User generated content‣ Personal VOD across multiple devices Locations tailored to individual 2010’s © 2012
    • TV combined with onlines targeting and measurement capabilities.right ad right time © 2012
    • assumedaudiencemeasurement © 2012
    • accurateaudience))measurement ) $ © 2012
    • © 2012
    • © 2012
    • [ ]ENGAGEMENTEVERYWHERE © 2012
    • I would use this service again in a heartbeat. It definitely saved time having DGand MediaMind both encode the spots and upload them – and having thatprocess in place also reduced the potential for errors.Jessica BlancovichBroadcast & Digital Traffic ManagerThe Richards Group © 2012
    • benchmarks + trends © 2012
    • verification © 2012
    • cross-platform analytics © 2012
    • 12,000 advertisers 5,000 agencies40,000 media outletsGlobal Deployment © 2012
    • thank youRyan K Mancheeryan.manchee@mediamind.com@rmanchee | +1 972.800.0737 © 2012