130210125064_prod B_2014_Devang


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130210125064_prod B_2014_Devang

  1. 1. COMMUNICATION SKILLS (Production Engineering Department, sem2, Government Engineering College- Bhavnagar) Topic: Cross-Cultural Communication Presented By MAKWANA DEVANG 130210125064 Guided BY CHETAN TRIVEDI
  2. 2. What is culture? Sir Edward Tylor’s definition in 1871 (first use of this term): “that complex whole which includes knowledge, belief, art, morals, law, custom, and any other capabilities and habits acquired by man as a member of society”
  3. 3. Communication  Process by which information is exchanged and understood by two or more people, usually with the intent to motivate or influence behavior  Means to share, not "to speak" or "to write" Copyright 2005 - 2009: Hi Tech Criminal Justice, Raymond E. Foster
  4. 4. Cross Cultural Communication Definition of cross cultural communication: Cross-cultural communication, which is also frequently referred as intercultural communication, is a field of study that looks at how people from differing cultural backgrounds endeavor to communicate.
  5. 5. Cross Cultural Communication 10 Key Points of cross cultural communication: 1. Realize the nature of intercultural communication 2. Comprehend various cultural perspectives 3. Accomplish different cultures proficiency 4. Compare different cultural values 5. Realize solutions in cross-culture communication (Continue)
  6. 6. Cross Cultural Communication 10 Key Points (Continued) 6. Adapt to resolve awkward situations 7. Learn foreign languages in oral communication 8. Be aware of nonverbal messages in intercultural communication 9. Use plain and simple written messages in intercultural communication 10. Enrich communication skills among diverse workplace audiences.
  7. 7. Cross Cultural Communication 5 Important Steps for communication: 1.Three significant trends related to the increasing importance of intercultural communication 2. Understanding Culture 3. Achieving Intercultural Proficiency 4. Improving communication with Intercultural audiences 5. Capitalizing On Work Force Diversity
  8. 8. Cross Cultural Communication 5 Important Steps  Improving Communication With Intercultural Audiences (1) Learn nonverbal communication (2) Use oral messages (3) Improve written messages in intercultural environments
  9. 9. Culture and Communications Messages are constructed from culture, or “beliefs, values, patterns of thinking, behavior and everyday customs that have been passed on from generation to generation” (Shusta, P. 97) Both the sender and the receiver use their cultural perceptions of encode and decode messages. Copyright 2005 - 2009: Hi Tech Criminal Justice, Raymond E. Foster
  10. 10. Cross-cultural Values Freedom Independence Self-reliance Equality Individualism Competition Efficiency Time Directness Openness Belonging Group harmony Collectiveness Age/seniority Group consciousness Cooperation Quality Patience Indirectness Go-between Americans Japanese
  11. 11. Cultural Classification--Hall Low-Context Cultures - What Is Said Is More Important Than How or Where It Is Said  U.S.  Germany High-Context cultures - What Is Said and How or Where It is Said Are Significant  Asia  Latin America  Middle East
  12. 12. Low-context in business  Business before friendship  Credibility through expertise & performance  Agreements by legal contract  Negotiations efficient
  13. 13. High-context in business  No business without friendship  Credibility through relationships  Agreements founded on trust  Negotiations slow & ritualistic
  14. 14. THANK YOU