New Media, New Tools, New Audiences<br />what it means to anybody who has a message to get through to anyone, anywhere in ...
Media that was good at groups, was not good at conversation, medial which was good at conversation was not good at group<b...
media is increasingly global, social, ubiquitous and cheap<br />
democratization of influence<br />Old<br />Journalist, media houses, corporations, print/press<br />New<br />Amateur indiv...
media<br />News<br />Interests/knowledge<br />Individual opinions<br />Likes and dislikes<br />Common causes<br />Fantasy<...
Media is increasingly getting social<br />
Wikipedia, Crowdsourcing/Prosumer<br />As of April 2008, the English Wikipedia received 220,949 edits a day; 175,884 regis...
Social Media<br />
Social Media<br />Valuable/thing of Interest<br />Anyone<br />Prosumers<br />Rating/Feedback<br />Sharing<br />
Social Networking Platforms<br />Rating<br />Reviews<br />Blogs<br />Wiki<br />Twitter<br />LinkedIn<br />Flicker<br />You...
growth of the internet<br />Source: www.internetworldstats.com<br />
Sri LankaInternet Usage<br />5.4%<br />845%<br />Source: www.internetworldstats.com<br />
Sri LankaMobile Phone Usage<br />
~25%<br />
New Possibilities and Challenges<br />Information overload<br />Mass customization<br />One to one reach<br />User in cont...
Getting a message across requires working through a complex web of new media, new tools and new audiences <br />
time for prosumers<br />
credits<br />Clay Shirky: TED Talk<br />PR 2.0 – Deirdre Breakenridge<br />Crowed Sourcing – Martin Lindstorm<br />The Lon...
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New media, new tool, new audiences

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Social media influence and Sri Lankan landscape

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  • Media RevolutionEvolution of mass mediaPrint – one way (one to many)The mechanical systems involved were first assembled in Germany by the goldsmithJohannes Gutenberg around 1440,Telegraph, Telephone – 2 ways (one to one)1876 Alexander Graham Bell Photos, moving picture (one to many)Radio, TV (one to many)Largest explosion of expressive capability in human history1.6 billion on the internet, 4th of the worlds population
  • it’s like phone in to radio and book with pressAll media next to each other
  • traditional
  • Talk back – radio, reader views columns etc.
  • No longer disconnected from each otherFormer consumers can be producesCan direct to one another
  • Last decade most produced by professionalsNow most by armatures Executive presidency – discuss real issues, change opinions
  • Social – consumed and produced by a wide section of the societyThis is the media we have to work withThis create challenges and unprecedented new possibilities
  • Get logos
  • Voting, forums
  • Google Alerts
  • New media, new tool, new audiences

    1. 1. New Media, New Tools, New Audiences<br />what it means to anybody who has a message to get through to anyone, anywhere in the world…<br />Madu Ratnayake<br />(Twitter: @MaduRatnayake)<br />
    2. 2.
    3. 3. Media that was good at groups, was not good at conversation, medial which was good at conversation was not good at group<br />Internet <br />groups and conversation at the same time <br />many to many<br />All forms of media get digitized<br />Consumers can Produces<br />
    4. 4.
    5. 5.
    6. 6.
    7. 7.
    8. 8. media is increasingly global, social, ubiquitous and cheap<br />
    9. 9.
    10. 10.
    11. 11.
    12. 12. democratization of influence<br />Old<br />Journalist, media houses, corporations, print/press<br />New<br />Amateur individuals, Twitter, blogs<br />
    13. 13. media<br />News<br />Interests/knowledge<br />Individual opinions<br />Likes and dislikes<br />Common causes<br />Fantasy<br />
    14. 14. Media is increasingly getting social<br />
    15. 15. Wikipedia, Crowdsourcing/Prosumer<br />As of April 2008, the English Wikipedia received 220,949 edits a day; 175,884 registered people edited Wikipedia in that month.<br />
    16. 16. Social Media<br />
    17. 17. Social Media<br />Valuable/thing of Interest<br />Anyone<br />Prosumers<br />Rating/Feedback<br />Sharing<br />
    18. 18. Social Networking Platforms<br />Rating<br />Reviews<br />Blogs<br />Wiki<br />Twitter<br />LinkedIn<br />Flicker<br />YouTube<br />Facebook/My Space<br />SecondLife<br />Lot more is there and emerging….<br />
    19. 19. growth of the internet<br />Source: www.internetworldstats.com<br />
    20. 20. Sri LankaInternet Usage<br />5.4%<br />845%<br />Source: www.internetworldstats.com<br />
    21. 21. Sri LankaMobile Phone Usage<br />
    22. 22. ~25%<br />
    23. 23. New Possibilities and Challenges<br />Information overload<br />Mass customization<br />One to one reach<br />User in control (IPTV, TIVO, Web)<br />Tweens<br />Online reputation<br />
    24. 24. Getting a message across requires working through a complex web of new media, new tools and new audiences <br />
    25. 25. time for prosumers<br />
    26. 26. credits<br />Clay Shirky: TED Talk<br />PR 2.0 – Deirdre Breakenridge<br />Crowed Sourcing – Martin Lindstorm<br />The Long Tail – Chris Anderson<br />

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