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New media, new tool, new audiences
 

New media, new tool, new audiences

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Social media influence and Sri Lankan landscape

Social media influence and Sri Lankan landscape

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  • Media RevolutionEvolution of mass mediaPrint – one way (one to many)The mechanical systems involved were first assembled in Germany by the goldsmithJohannes Gutenberg around 1440,Telegraph, Telephone – 2 ways (one to one)1876 Alexander Graham Bell Photos, moving picture (one to many)Radio, TV (one to many)Largest explosion of expressive capability in human history1.6 billion on the internet, 4th of the worlds population
  • it’s like phone in to radio and book with pressAll media next to each other
  • traditional
  • Talk back – radio, reader views columns etc.
  • No longer disconnected from each otherFormer consumers can be producesCan direct to one another
  • Last decade most produced by professionalsNow most by armatures Executive presidency – discuss real issues, change opinions
  • Social – consumed and produced by a wide section of the societyThis is the media we have to work withThis create challenges and unprecedented new possibilities
  • Get logos
  • Voting, forums
  • Google Alerts

New media, new tool, new audiences New media, new tool, new audiences Presentation Transcript

  • New Media, New Tools, New Audiences
    what it means to anybody who has a message to get through to anyone, anywhere in the world…
    Madu Ratnayake
    (Twitter: @MaduRatnayake)
  • Media that was good at groups, was not good at conversation, medial which was good at conversation was not good at group
    Internet
    groups and conversation at the same time
    many to many
    All forms of media get digitized
    Consumers can Produces
  • media is increasingly global, social, ubiquitous and cheap
  • democratization of influence
    Old
    Journalist, media houses, corporations, print/press
    New
    Amateur individuals, Twitter, blogs
  • media
    News
    Interests/knowledge
    Individual opinions
    Likes and dislikes
    Common causes
    Fantasy
  • Media is increasingly getting social
  • Wikipedia, Crowdsourcing/Prosumer
    As of April 2008, the English Wikipedia received 220,949 edits a day; 175,884 registered people edited Wikipedia in that month.
  • Social Media
  • Social Media
    Valuable/thing of Interest
    Anyone
    Prosumers
    Rating/Feedback
    Sharing
  • Social Networking Platforms
    Rating
    Reviews
    Blogs
    Wiki
    Twitter
    LinkedIn
    Flicker
    YouTube
    Facebook/My Space
    SecondLife
    Lot more is there and emerging….
  • growth of the internet
    Source: www.internetworldstats.com
  • Sri LankaInternet Usage
    5.4%
    845%
    Source: www.internetworldstats.com
  • Sri LankaMobile Phone Usage
  • ~25%
  • New Possibilities and Challenges
    Information overload
    Mass customization
    One to one reach
    User in control (IPTV, TIVO, Web)
    Tweens
    Online reputation
  • Getting a message across requires working through a complex web of new media, new tools and new audiences
  • time for prosumers
  • credits
    Clay Shirky: TED Talk
    PR 2.0 – Deirdre Breakenridge
    Crowed Sourcing – Martin Lindstorm
    The Long Tail – Chris Anderson