All the news that’s fit to Tweet<br />Using Twitter to conduct a discourse analysis of experts discussing the future of ne...
Overview<br />This presentation<br /><ul><li>State of the newspaper industry
Methodology
Research Questions
Social media and Twitter
Community Building
New Opportunities
Results</li></li></ul><li>State of news<br />
State of news<br />
Introduction<br />State of the newspaper industry<br /><ul><li>Self-proclaimed state of crisis in North America
Internet has replaced the newspaper as faster, cheaper and more broad delivery system
Readership numbers actually higher but the traditional economic model does not work online, scrambling to find a way to mo...
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This is a presentation I gave to the Canadian Communication Association's annual meeting during the Congress of the Humanities and Social Sciences #congress10.

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Cca presentation

  1. 1. All the news that’s fit to Tweet<br />Using Twitter to conduct a discourse analysis of experts discussing the future of newspaper<br />Caitlin Kealey — caitlinkealey@gmail.com <br />
  2. 2. Overview<br />This presentation<br /><ul><li>State of the newspaper industry
  3. 3. Methodology
  4. 4. Research Questions
  5. 5. Social media and Twitter
  6. 6. Community Building
  7. 7. New Opportunities
  8. 8. Results</li></li></ul><li>State of news<br />
  9. 9. State of news<br />
  10. 10. Introduction<br />State of the newspaper industry<br /><ul><li>Self-proclaimed state of crisis in North America
  11. 11. Internet has replaced the newspaper as faster, cheaper and more broad delivery system
  12. 12. Readership numbers actually higher but the traditional economic model does not work online, scrambling to find a way to monetize the new systems
  13. 13. Much talk of the old systems not surviving the transition</li></li></ul><li>Circulation numbers<br />
  14. 14. Research<br />Questions<br />Main research question: <br /><ul><li>How can Twitter be leveraged to study the discourse surrounding the future of newspapers?</li></ul>Sub questions:<br /><ul><li>Who is involved?
  15. 15. What are the people involved trying to accomplish?
  16. 16. How do they do this?
  17. 17. What are the key issues for these people?
  18. 18. What types of language do they use to describe what is important? </li></li></ul><li>Methodology<br />Data Collection<br /><ul><li>Qualitative, Inductive, Macroscopic
  19. 19. Two months of data collection – February and March 2010
  20. 20. Top twenty experts on Twitter chosen with the help of Klout and TweetLevel
  21. 21. NVIVO to analyze the data
  22. 22. Grounded theory method
  23. 23. Computer mediated discourse analysis</li></li></ul><li>Who are they<br />Media Experts<br />
  24. 24. Social Media<br />Why the world of Twitter<br /><ul><li>Users broadcast themselves through tweets, 140 characters at a time to their followers
  25. 25. Often used to link to blogs, articles, other sites of interest
  26. 26. Space to ask questions, share, collaborate, network
  27. 27. Powerful research tool as discussions are public and archived
  28. 28. Twitter users apply a # to signify a stream of discussion
  29. 29. #journchat, #wjchat are two popular community building discussions that happen weekly</li></li></ul><li>Data analysis<br />Possible coding categories<br />Community building:@stevebuttry: New blog post: Wanted: Vision for community engagement. http://bit.ly/d76CR3Comparison of new and old:@ajkeen: what's the difference between a blogger & a journalist? http://bit.ly/dx8ZFz one reports the news, the other talks about reporting the news.Economic models:@digiphile: @awallenstein No monetization via acquisition? MSNBC acquired @BreakingNews. They've now launched on Facebook http://j.mp/awJ0KH #newsfutureInfluence/trust:@mathewi: RT @Literanista: @jeffjarvis #brite10 not just influence but relevance of message and also trust/rep are important too the message is keyEducation:@dangillmor: RT @10000Words: Mark Luckie has published THE DIGITAL JOURNALIST'S HANDBOOK, guide to online and multimedia journalism http://bit.ly/6SCR3j<br />
  30. 30. Thank You!<br />Questions? Feedback? <br />MA Candidate, Department of Communication University of Ottawa<br />Twitter ID: @caitlinkealey<br />Email: caitlinkealey@gmail.com<br />Research blog: www.caitlinkealey.com<br />

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