This is a presentation on the different aspects Social media compliments journalism

1. MODULE NAME
Facilitator names

2. JOURNALISM AND SOCIAL MEDIA OPPORTUNITIES
Tumwine Edward

3. When was the last
time you read a
newspaper?

4. When was the last
time you tuned to
listen to radio?

5. When was the last
time you watched
television?

6. When was the last
time you visited a
website?

7. When was the last
time you checked
facebook?

8. When was the last
time you checked
twitter?

9. When was the last
time you checked
whatsapp?

10. What key lessons/observations do
we get from this exercise?

11. Let us reflect on what
social media is.

12. ACCESS

13. CREATE

14. SHARE

15. Social Media
On Social Media, people can be the content creators, share it with
others all around the world, where everyone can interact, and engage
with it

16. SOCIAL NETWORK

17. Media Super Powers

19. Difference with Traditional Media
Quality
Reach
Frequency
Usability
Immediacy
Permanence

20. Different types of social media platforms

22. Internet and Social Media in numbers

26. Importance of Social Media to Journalism
News is easy to share to a wider audience on these social
media platforms
Good source of information from different personalities. E.g.
Direct messages.
Social media enables live reporting and covering of events.
Good for building a personal brand. E.g. Some journalists are
known for their special reporting in areas they usually post on
their social media accounts.

27. Social media guidelines for journalists
In social media posts, journalists must not express partisan opinions, promote political views,
endorse candidates, make offensive comments, or do anything else that undercuts The Media
houses’ journalistic reputation
Journalists should be mindful of appearing to take sides on issues that a Media house is seeking to cover
objectively
The guidelines apply to everyone in every department of the newsroom, including those not involved in
coverage of government and politics
In some instances, it is considered all social media activity by journalists to come under this policy. While you
may think that your Facebook page, Twitter feed, Instagram, Snapchat or other social media accounts are
private zones, separate from your role at The Media house, in fact everything that we post or “like” online is
public to some degree. And everything we do in public is likely to be associated with your media house

28. It is important to grow your own online communities to
enable social networking
Develop your own communities or grow existing
ones. Ideally all media platforms should be social:
providing content in a way that enables users to
easily create, share and interact with their social
contacts.

29. Journalists and media
entities should facilitate
free and fast exchange of
information

32. Social media Analytics