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Engagement Strategies for  Online Member Participation  Presented by: December 5, 2010 Maddie Grant, CAE Chief Social Media Strategist [email_address] Lindy Dreyer Chief Social Media Marketer [email_address]
Agenda (Part 1) ,[object Object],[object Object],[object Object]
Agenda (Part 2) ,[object Object]
Homebase + Outposts The Online Ecosystem
500 million users (and counting) 1,709 on AADE official page Barbecue with family and friends 32 % over 35 (Boomers fastest growing) 80 million users (and counting) 432 on AADE official group Business lunch 70% over 35 (33% over 50!) 175 million users (and counting) 704 following AADE official account Happy hour free-for-all 38% over 35 Source: Quantcast Outposts:  “ The Big 3”
Your Homebase
[object Object],[object Object]
Engagement Strategies ,[object Object]
Engagement Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engagement Strategies ,[object Object]
Engagement Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Finding Champions ,[object Object],[object Object],[object Object]
Face-to-Face Strategies ,[object Object],[object Object]
More Promotion Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More Promotion Strategies ,[object Object],[object Object]
PART 2: 6-Week Plan ,[object Object],[object Object],[object Object],[object Object]

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Building Community Online: AADE

  • 1. Engagement Strategies for Online Member Participation Presented by: December 5, 2010 Maddie Grant, CAE Chief Social Media Strategist [email_address] Lindy Dreyer Chief Social Media Marketer [email_address]
  • 2.
  • 3.
  • 4. Homebase + Outposts The Online Ecosystem
  • 5. 500 million users (and counting) 1,709 on AADE official page Barbecue with family and friends 32 % over 35 (Boomers fastest growing) 80 million users (and counting) 432 on AADE official group Business lunch 70% over 35 (33% over 50!) 175 million users (and counting) 704 following AADE official account Happy hour free-for-all 38% over 35 Source: Quantcast Outposts: “ The Big 3”
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.

Editor's Notes

  1. This is where we can cover demographics questions…Might need a slide about Generations…do we have good numbers somewhere?
  2. Traits of a homebase FREQUENT UPDATES TWO-WAY INTERACTION OPENNESS (sharing information openly) SEARCHABILITY (public content that can be found in a search engine) SHAREABILITY (easy to pass along)