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Building Community Online: AADE

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Training presentation for the American Association of Diabetes Educators

Training presentation for the American Association of Diabetes Educators

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  • This is where we can cover demographics questions…Might need a slide about Generations…do we have good numbers somewhere?
  • Traits of a homebase FREQUENT UPDATES TWO-WAY INTERACTION OPENNESS (sharing information openly) SEARCHABILITY (public content that can be found in a search engine) SHAREABILITY (easy to pass along)

Transcript

  • 1. Engagement Strategies for Online Member Participation Presented by: December 5, 2010 Maddie Grant, CAE Chief Social Media Strategist [email_address] Lindy Dreyer Chief Social Media Marketer [email_address]
  • 2. Agenda (Part 1)
    • How members are already engaging online
    • Practical ways to engage members (homebase launch strategies)
    • Promoting the AADE networks to stakeholders online
  • 3. Agenda (Part 2)
    • Build a 6-week plan to engage members
  • 4. Homebase + Outposts The Online Ecosystem
  • 5. 500 million users (and counting) 1,709 on AADE official page Barbecue with family and friends 32 % over 35 (Boomers fastest growing) 80 million users (and counting) 432 on AADE official group Business lunch 70% over 35 (33% over 50!) 175 million users (and counting) 704 following AADE official account Happy hour free-for-all 38% over 35 Source: Quantcast Outposts: “ The Big 3”
  • 6. Your Homebase
  • 7.
    • Practical ways to engage members
    • (Launching your Homebase)
  • 8. Engagement Strategies
    • Set the scene before the guests arrive.
  • 9. Engagement Strategies
      • 3 Tips for Making News Items Shareable
      • Post to the news section at least weekly.
      • Mix up formats.
        • Numbered Lists: Top 5… 10 Best… 3 New…
        • Curated links: Must-read links for January
        • Guest Posts: Sharlene Emerson talks about…
      • Be the first to share your own posts.
  • 10. Engagement Strategies
    • Set the scene before the guests arrive.
  • 11. Engagement Strategies
      • 3 Tips for Jump Starting Discussions
      • Ask questions that members can answer.
        • Be provocative.
        • Share links, but don’t rely on them for discussion.
      • Request a response in the subject line.
        • Keep it simple and be specific.
      • Post a new discussion topic weekly.
  • 12. Finding Champions
      • Who are your champions?
      • Where can you find them?
      • How will you recruit them?
  • 13. Face-to-Face Strategies
      • How might you cover F2F events before and after the event?
      • How might you promote the MY AADE NETWORK at your next F2F event?
  • 14. More Promotion Strategies
      • One-to-one beats one-to-many.
      • Tag, you’re it! Mention people by name.
        • Email them a heads-up.
        • Curated links: Must-read links for January
        • Guest Posts: Sharlene Emerson talks about…
      • Make personal requests by email to people you know could add to the discussion.
  • 15. More Promotion Strategies
      • Word of mouth through outposts
      • Talkers, Topics, Tools, Take Part, Track
  • 16. PART 2: 6-Week Plan
      • Explanation of worksheet (10 minutes)
      • Individual work time (10 minutes)
      • Table discussion (20 minutes)
      • Q & A (20 minutes)