Hugh McGuire provides 10 thoughts on social media marketing. He discusses that marketing is making sure people who want your products find them, that social media is a strategy not a tool, and that the key is giving value to others by publishing good content, showing appreciation, and interacting with readers. He also emphasizes connecting with influencers and those they influence, avoiding douchebaggery, having discipline with blogging, and letting others talk about you online.
5. 3.
If you are using social media for business or
marketing you have to know:
a. who you want to connect with
b. why you want to connect with them ...
...then you have to figure out what you can do
to give them value.
10. 8.
When other people talk about you, Google
hears them.
And Google smiles upon those who are talked
about.
11. 9.
Spread the love.
Link out, retweet, show appreciation.
12. 10.
Social media works when you give value to
others, so:
a. publish good content
b. show appreciation for others
c. point to great stuff on the web
d. interact with your readers
c. care about your readers
13. Hugh McGuire
some places to find me online:
http://hughmcguire.net
Twitter: @hughmcguire
http://librivox.org
http://bitesizeedits.com
http://blog.bookoven.com
http://mediahacks.org