Building Your Brand Online: Tools of Engagement
by Lynne d Johnson on Aug 12, 2011
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NABJ 2011 Workshop: "Tools of Engagement: Assessing your Online Audience."Journalism is becoming more and more of an entrepreneurial craft, as blogs and social media evolve into new means for people to...
NABJ 2011 Workshop: "Tools of Engagement: Assessing your Online Audience."Journalism is becoming more and more of an entrepreneurial craft, as blogs and social media evolve into new means for people to brand and promote themselves and their work. Even journalists affiliated with large news organizations via full-time jobs must spend time engaging with audiences and sharing their reporting and writing in order to remain competitive. Metrics/analytics is the science of tracking who is following your work, along with when and where from, and how they linked to it. It has become a necessary new tool in helping digital-age journalists remain relevant and tied to audiences. Experts in social media will share what they know about metrics and analytics, and teach attendees about services such us bit.ly, HootSuite and TweetReach.
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