Building Your Brand Online        Tools of Engagement        NABJ 2011Lynne d JohnsonSocial Media Strategist & Researcher@...
INSIDEUnderstanding Your AudienceReaching Your AudienceDistributing Your ContentMonitoring Your Audience & Tracking Your C...
Understanding Your Audience
Minorities Moving Online
Minorities & Mobile
Minorities Embrace Mobile
Minorities Online HighlyEngaging
Presence On Popular SocialNetworks
Presence On Popular SocialNetworksBlack People Are Twice As Well RepresentedOn Twitter As The General Population          ...
Understanding Your AudienceWhat Does This All Mean?• You Need To Be Where Your Audience Is• Your Audience Is Digitally Sav...
Now Let’s Reach YourAudience
First Rule of Engagement: SEO
SEO • Headlines • DistributionClarityProfessionalismVoicePunctuationProfanityBuzz
SEO • Headlines • DistributionClarity   Yes: Race, journalism and blogging, part 2: Becoming actors, not objects, in the m...
SEO • Headlines • DistributionPunctuation	      	  Yes: Hot! Live! Mommybloggers!, Denises Travel Advice for Better Health...
SEO • Headlines • Distribution
SEO • Headlines • DistributionSearch EnginesRSS FeedsSocial Media
Second Rule of Engagement:Social Media
Social Media Distribution
Amplify and Monitor
Now Let’s Track How You’reDoing
Track Yourself and Keywords
Listen + Track Sentiment
Listen in Real Time: Blogs
Listen To Blog Trends
What Will Listening Look LikeIn The Future?
The Future Of Listening
Monitoring CompleteLifestreamsAnd Really Knowing Who People Are
Social CRM: The Social AddressBook & Calendar
Understanding Your Influence
Who Are You Influencing?
What Are You InfluentialAbout?
Thank You@lynneluvahhttp://www.slideshare.net/lynneluvah
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Building Your Brand Online: Tools of Engagement

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NABJ 2011 Workshop: "Tools of Engagement: Assessing your Online Audience."Journalism is becoming more and more of an entrepreneurial craft, as blogs and social media evolve into new means for people to brand and promote themselves and their work. Even journalists affiliated with large news organizations via full-time jobs must spend time engaging with audiences and sharing their reporting and writing in order to remain competitive. Metrics/analytics is the science of tracking who is following your work, along with when and where from, and how they linked to it. It has become a necessary new tool in helping digital-age journalists remain relevant and tied to audiences. Experts in social media will share what they know about metrics and analytics, and teach attendees about services such us bit.ly, HootSuite and TweetReach.

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Building Your Brand Online: Tools of Engagement

  1. Building Your Brand Online Tools of Engagement NABJ 2011Lynne d JohnsonSocial Media Strategist & Researcher@lynneluvah
  2. INSIDEUnderstanding Your AudienceReaching Your AudienceDistributing Your ContentMonitoring Your Audience & Tracking Your ContentUnderstanding Your Influence
  3. Understanding Your Audience
  4. Minorities Moving Online
  5. Minorities & Mobile
  6. Minorities Embrace Mobile
  7. Minorities Online HighlyEngaging
  8. Presence On Popular SocialNetworks
  9. Presence On Popular SocialNetworksBlack People Are Twice As Well RepresentedOn Twitter As The General Population Text
  10. Understanding Your AudienceWhat Does This All Mean?• You Need To Be Where Your Audience Is• Your Audience Is Digitally Savvy• Your Online Presence (Blog or Site) Should Be Accessible By Mobile•You Need To Have A Presence on Facebook & Twitter•Your Online Presence (Blog or Site) Needs To Be Socialized
  11. Now Let’s Reach YourAudience
  12. First Rule of Engagement: SEO
  13. SEO • Headlines • DistributionClarityProfessionalismVoicePunctuationProfanityBuzz
  14. SEO • Headlines • DistributionClarity Yes: Race, journalism and blogging, part 2: Becoming actors, not objects, in the media system, With our apologies to the rest of flight 985 No: Religion? (Part 1 of x)Professionalism Yes: Bay Area Blogger of the Week # 44, A Conversation With Lucy Hooberman about Mentoring World Wide No: News Analysis: Mideast questions aboundVoice Yes: Ill Take That In Tens And Twenties, Thanks. No: Its a Jungle Out There!
  15. SEO • Headlines • DistributionPunctuation Yes: Hot! Live! Mommybloggers!, Denises Travel Advice for Better Health - Be Prepared!Profanity Fuck, the Dilemna To Curse or Not to Curse Buzz Yes: Fugga Abdul No: Will Jen Hate Oprah for Guesting Brangelina and Baby Shiloh?
  16. SEO • Headlines • Distribution
  17. SEO • Headlines • DistributionSearch EnginesRSS FeedsSocial Media
  18. Second Rule of Engagement:Social Media
  19. Social Media Distribution
  20. Amplify and Monitor
  21. Now Let’s Track How You’reDoing
  22. Track Yourself and Keywords
  23. Listen + Track Sentiment
  24. Listen in Real Time: Blogs
  25. Listen To Blog Trends
  26. What Will Listening Look LikeIn The Future?
  27. The Future Of Listening
  28. Monitoring CompleteLifestreamsAnd Really Knowing Who People Are
  29. Social CRM: The Social AddressBook & Calendar
  30. Understanding Your Influence
  31. Who Are You Influencing?
  32. What Are You InfluentialAbout?
  33. Thank You@lynneluvahhttp://www.slideshare.net/lynneluvah

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