This document outlines 6 reasons why small and medium businesses cannot afford to go without marketing automation. It provides statistics showing that companies using marketing automation see a 70% faster sales cycle, 451% increase in qualified leads, 20% savings on creative production and fulfillment, and a 10%+ revenue increase within 6-9 months of automating lead management. Additionally, by 2020 customers will manage 85% of relationships without human interaction, and nurtured leads make larger purchases 47% of the time compared to non-nurtured leads.