1. Evaluation Question
4
How did you use media
technologies in the construction
and research, planning and
evaluation stages?

2. CAMERA
I filmed my music video by using a Canon XLS.
Following my Avante Garde research I wanted to
create a handheld effect during the dolls
sequence to appear like 'a fly on the
wall' watching the girls actions. I therefore filmed
part of the doll sequence handheld resting the
camera in my body to try and hold it in place. I
was able to use the camera both handheld and
with the dolly depending on what effect we were
creating at the time. We also used the video
camera to produce a very successful point of
view shot. We wanted to use a point of view
shot of the boy preparing the ingredients with
only his hands in the frame. In order to this our
actor had to stand around the dolly so that only
his hands would be in the composition.

3. Creating the perfect POV
Despite this being rather uncomfortable for our
actor we managed to achieve the shots
that we wanted. I also experimented with
filters. At our first location we used a red
filter to film the shots of the girl playing
with the Barbie doll. The use of a red filter
symbolised alarming danger however
intentionally we wanted the red filter to
make the room appear pink and more like
a young girl's bedroom however our
discovery on the day was something we
all preferred! The use of a red filter,
therefore demonstrated the juxtaposition
of a young girls room with the alarming
danger that something bad may happen.
At our second location whilst filming the
shots of the boy, we used a blue filter for a
particular shot. We used a blue filter to
shine in from outside through the door
windows onto the boy in order to create an
eerie atmosphere as he sits by the door to
wait for his date.

4. Adobe Premiere Pro Software
I used Adobe Premiere pro in the
construction of my music video. After
filming all our footage we upload it all
onto this software. We started by
organising the footage into three
sections; the doll sequence, clocks
and filming at location two with our
male actor. By organising our
footage into three evident sections it
will be easier for us to cut down and
see what we actually have in relation
to our storyboard. We also used
the razor tool to cut and delete
sections we could not see ourselves
using in the future but kept a variety
of shots so that when we came to
editing further our decisions would
not be limited.

5. Using Adobe Premiere
After loading our track ‘Two Devils’ by Dog Is
Dead onto this software we focused on the
high and low points in the track. On this
software we were able to choose a
highpoint in the music which we could
match with a shot we wanted as the
highpoint of the music video. The shot we
decided on was the shot of the young girl
first holding the doll. We zoomed into these
shots and cut up the shots so that they
would cut quickly when shown and would
have a flickering light effect which would
match this specific high point in the music
and also create an eerie feel which the
music intends to stimulates.

6. Editing using Adobe Premiere
Furthermore on this software we were able to
use a jump cut in the scene of the boy
laying the table, to ultimately speed up the
pace of his actions. We also used a shot
reverse shot of the boy looking at the clock
and then his reaction to the time. The boy’s
expression shown with the shot reverse
shot further demonstrates that the girl is late
which can be seen by the time and his
angry facial expression. For this shot we
also enhanced the contrast to show this
transition of anger in the narrative in
contrast to the previous shots.

7. Editing using Adobe Premiere
Utilising Adobe Première we were able to create
cuts to black. We used this technique with a
shot of the boy destroying the cake, then a cut
to black and then to a point of view shot of the
boy destroying the cake. Additionally as the
narrative increases we have sped up the shot
of the young girl cutting the male doll with
scissors to emphasize his transition of his state
of mind. Finally for the last two beats of the
song we increased the volume of the track by
right clicking on the track, selecting 'audio gain'
and increasing the decibels. This was to match
the final shot of the boy flicking the dolls head
out of the frame. By enhancing the sound at
this last part of the music we were able to
create a final impact for the audience.

8. Reversing Footage
For our music video we also reversed some
footage using Adobe Première. We
reversed the shot of the girl knocking down
the table and chairs and then reversed the
footage so that the table and chairs are
back in their original places. The reversal of
footage further adds to the two storylines in
our music video, and emphasises the boys
mind changing as he appears progressively
angry which is reflected through the young
girl’s actions. We reversed the footage by
firstly selecting the shot that we wanted to
reverse and then left clicking the shot so
that we had the options from the drop down
menus. An option on the drop down menu is
to speed/duration. From this option we then
chose to reverse the speed and then from
this we sped up the footage to about 25% in
order to emphasise the increase pace in our
music video as the boy’s mood suddenly
changes after the girl doesn’t arrive for their
date. I used Adobe Premiere effectively to
develop my creativity.

9. Coral Photo Paint and Coral Draw
I used Coral Photo Paint and Coral Draw for the
construction of my digipack. For the
digipack I used on image that I took myself
and added a red colour tone to the image by
changing the colour filter. The red colour
tone that I have used corresponds with the
use of red filters that are prevalent
throughout our music video for 'two devils'.
The use of the red filters in our music video
and then the red colour tone on my digi
pack is alerting and signifies danger. This
danger could be significant of the danger
the girl has caused to him emotionally, the
danger of the male’s characters transition or
alternatively the danger of the situation.

10. Coral Photo Paint
For my Album cover I desired to use a
similar font style, to what my chosen band
uses on the majority of their products. I
discovered a similar font to their style on
Coral photo paint called 'Avante Guard' and
therefore this is the font that I intend to use for
my digipack. Furthermore, the bands name is
almost always written in lowercase for most of
their products and it was helpful that the
software supplied an identical font type to
what the band typically use. For the writing on
the cover of ‘Two Devils’ I have added a
perspective to this writing to show the
transition through distance which could
represent the transition of a character
overtime. For the lyric insert that goes along
side my digipack I used both Coral Photo
Paint and Coral Draw together. I used Coral
draw to re- create the lyrics in a suitable sized
text box and then I copied that text box onto
my image that I was making for the lyric insert
in Coral Photo Paint.

11. WIX website builder
I signed up to ‘Wix’ which is a website building site in
order to create my webpage for the band (The
second ancillary task.) I had never used a website
editing software before so this was completely new
to me. I spent one evening practicing and learning
the tools on the site before beginning the creation.
Once I had experimented with the site, I discovered
that it wasn’t too different to other editing software’s
that I had previously used such as Photoshop. On
the homepage I have included links to the band’s
social networking sites. These website links on the
main homepage helps to showcase the artist’s
music and promote their music.

12. WIX Website Builder
I choose to include a live feed from the band's
twitter so that even when they are visiting the
website they are up to date with the band's
activities and if they want to carry on keeping
up to date with the band they can then follow
them on twitter. There is also a link to sound
cloud whereby the viewer can listen to listen
to samples of the band's songs they are only
teasers making the audience want to hear
more and therefore purchase their
songs. Overall on my webpage I was able to
combine social networking sites such as
twitter and Facebook to help promote the
band’s music.

13. Web 2.0
For this project I have also widely
used Web 2.0. I have blogged the
development of this project
mostly every day at the start of
the project to then once a week
towards the end of the project.
From blogging my development
of this project online I was able to
record and reflect on what went
well and then what I could
potentially improve on. I also
used Google chrome during the
process to research images and
additional theories that I wanted
to incorporate in my music video.

14. YouTube and Social Networks
I have used YouTube in the researching stages
of this project. At the commencement of this
project I used YouTube to research into
different genres and then as the project
developed to closely look at indie pop artist’s
music videos. Once we had finished our
music video we posted a link to it on our
FaceBook pages for our family and friends to
see and to also receive additional and final
feedback.

15. Applications
I used an application on my Ipad for Evaluation
Question one. On this software I was able
to record a voice over whilst having images
on the screen. I was able to then drag
images into a sequence in order to match
my voice over which was effective as it
also provoked thoughts and ideas for me to
discuss whilst looking at the images.
Additionally I used my Iphone to record
audience research tasks. This was
effective as it is portable. I could therefore
ask my target age group whilst I was out.
By recording audience questionnaires I
was able to interact and discuss potential
ideas for my music video.

16. Survey Monkey
During the researching stages I produced an audience
survey online on a site called ‘Survey Monkey.’ Once I
had created the survey I was able to share it on my
twitter and FaceBook in order to get others to easily
answer it online. Throughout the entire process of my
A2 media production I have been using my phone to
also take photographs and record each stage. Moreover
I had the blogger application on my phone so that when
I wanted to add something to my blog when I was out, I
was able to do so.
I could certainly improve my products by experimenting with
some new ideas during researching and filming to see if
we could possibly use during and editing and to make
sure we have lots of footage to work with. For my
digipack I could improve on using new tools on Coral
Photo paint in order to perhaps distort the image or
produce an image which had multiple layers. I could
also create a video with a voice over my music video
during the evaluation stages.