3. Question 1
What are the NIKE brand Management objectives?
There are objectives which NIKE considered to building the brand.
- Brand equity
- Brand awareness
- Brand image
- Customer-based equity
- Brand positioning and values
- Brand elements
- Point of difference
- Designing branding strategy
4. Question 2
What is the main Brand identify of NIKE?
- Nike is well-known and recognized all around the world.
- Brand name, Trademark, and slogan.
- The Swoosh symbol and design.
5. Question 3
What is the key Brand Patent of NIKE?
- The patent of Nike is ‘Air technology’
It is the process that utilizes pressurized gas encapsulated in polyurethane
- Nike also have a number of subsequent Nike Air patents that cover all of
specific features in athletic and leisure shoes
6. Question 4
Describe the Nike product differentiation?
- Nike is the leading market
- Product differentiation; Health in the footwear
- The design for athletic use
- Nike also has a diversification of its products such as Nike watches, bags etc.
- Nike segments its product into 3 groups of people; men, women and child.
