Nike by Chelsea Robertson

3. Core benefit
Athletes who enjoy and active lifestyle
One of their core benefits is the nike shoes

4. Products are for both;
consumer and business
Nike is for business and
consumer, because Nike
sponsors Sports Teams Such as
Football teams. As well as the
consumer the everyday person
can buy a Nike product.

5. Differentiations
• The differentiations between the products for business and consumer. Is that
Football teams get sponsored to wear there shoes, gear and clothing such as
cleats, sweatbands, socks, jerseys and pants.
• The features of the products include pants, leggings, shoes, socks which are all
breathable material. It also includes a sweat proof and reflected material which
is available on clothing.
• Customers benefit would be safety along with hygiene. Safety in the sense that
the reflecting material is perfect for runners at night, and hygiene in the sense of
the material being able to absorb sweat in a positive way.

6. Logo, Image Rep., Brand Extension,
Promoting
• Logo the “swoosh” was meant to be a stroke of genius
• The reputation for Nike is perceived as some what bad and only for
athletes or only sport players.
• The brand extension was to different categories of product. Like
electronics, apparel, gear. They started with shoes, ventured to clothes
now electronics.
• They use the celebrity athletes to promote the products, as well as the
swoosh logo. They use the celebrities with a lot of media attention.

7. SEO
• Nike is the first one on the
Google search, its popular from
the attention of the celebrities
wearing the products.
• Nike uses SEO as a promoting
technic because it’s on the first
search on Google and others
because of the trafficking of
popularity.
• Society looks at the first page of
Google, people don’t usually go
over the first page, so if you
make it with in those first couple
links, you are more popular.