Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Imkt120 unit 1 social media in the corporate world torres_jeremiah
1.
2.
3.
4. Your competition
• GSMA is enemy #1
• They are worldwide
• Their weakness is social
media
• We can beat them with
our help using social
media
5. Facebook
• The #1 social media site
• connect to millions of
new people
6. Blogging
• Blogs are valued higher
than company websites
• communicates with
customers share
knowledge and
expertise.
7. The Numbers
• Facebook = 850M
• Twitter= 465M
• LinkedIn=57M
• YouTube=2 billion views
per day
• M=Million
8. • Chose Frozen Flame
• Beat GSMA
• Grow the Company
• Win Win
9. Works cited
• Kaplan, Andreas M.; Michael Haenlein (2010) "Users of the world, unite! The
challenges and opportunities of Social Media". Business Horizons 53(1): 59–68.
• Roggers, Jessica. "The Social Media MBA: Part 3: Social Media Landscape."
Windmill Networking. Windmills Marketing, LLC, 05 Apr 2012. Web. 13 May 2012.
<http://windmillnetworking.com/2012/04/05/the-social-media-mba-part-3-social-
media-landscape/>.
• Verna, Paul. "Corporate Blogging: Media and Marketing Firms Drive Growth
research." eMarketer 18 Oct 2010. n.pag. eMarketer. Web. 8 May 2012.
<http://totalaccess.emarketer.com/Reports/Viewer.aspx?R=2000730>.
• Zahorsky, Darrell. "What a Blog Can Do For Your Small Business." About.com. The
New York Times Company, n.d. Web. 13 May 2012.
<http://sbinformation.about.com/cs/ecommerce/a/bblogs.htm>.
• Bollus, Jeff. "48 Significant Social Media Facts, Figures and Statistics Plus 7
Infographics." jeffbullas.com. N.p., 24 Apr 2012. Web. 13 May 2012.
<http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-
and-statistics-plus-7-infographics/>.
Editor's Notes
Greetings ladies and Gentlemen. My name is Jeremiah Torres and I am the account manager for Frozen Flame.We are here for one reason: To grow the businessWe have an opportunity to add social media to your marketing plan.With Frozen Flame, we can enhance Northwestern Technologies to the future.
You may be asking” What is social media and how will this help grow the company?” Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.(Andreas)”What that means is you can have New connections with millions of companies and people.
Companies now have multiple ways to connect to end-users and businesses to research and better understand what they want and how they feel about brands. Social media has changed the landscape of traditional feedback.Simply using a social media platform to ‘speak’ to clients is not enough. Brands must actively listen to the clients first, and then engage in a meaningful way. A conversation never needs to be one sided, and communicating via social media is no different. (Roggers) Blogs, which I will explain later will greatly assist in the branding your company.
GSMA is your number one competitor.They are larger and more established.What they don’t have is us.They have no social media at all. That means they have no way to get there name out there except expensive commercials and radio.Using social media we can spread your name and brand faster and more efficient for a fraction of the cost.
Using Facebook you are instantly able to connect to millions of new people locally and around the world,and now with the rise of mobile phones the numbers will increase expediently. (Verna)Frozen flame will make sure your site stays professional, up to date, and has enough of the right material on it to make an impact and improve your search engine rankings.Using social media you can take some control in your brand
Blogging is tool for communicating. Business blogs are sweeping the business community. Blogs are an excellent method to share a company's expertise, build additional web traffic, and connect with potential customers.Blogging is a low-cost alternative to having a web presence. For business owners blogging offers an inexpensive method to get your company's name out on the Internet. (Zahorsky)
With us you can grow your business and reach many more companies. If you are ranked higher in the search engines. They will choose you to develop for them.You can use statistics to make important decisions, facts and figures are often used to justify new media marketing strategies and tactics to the CEO. (Bollus)This is traffic no one has yet, and with this you can beat GSMA.
