Design & Branding:
Vitalize Organizational Development
OBJECTIVES
UNDERSTAND the power of design & branding in organizational development
IGNITE excitement about the possibiliti...
TODAY’S FRAMEWORK

     1
                         2
  STORIES
                 BRAND INGREDIENTS


       3
   BRAND BRIEF
DESIGN REVOLUTION
THEN. Design for design sake.




NOW. Catalyst for positive social change.
Design & Branding for Social Impact
Problem solving that involves...
design thinking: creativity, experimentation, empathy...
Project H Design New York Chapter
We believe design can change the world
Project H Design, Learning Landscape
Universal, Educational Playground
Cameron Sinclair Architecture for Humanity
“In troubled areas the role of designers are critical in part because
 they giv...
Architecture for Humanity, Biloxi Home Projects
Sustainable, one-to-one designer family ratio
Charleston Park Conservatory Park Angels
“I’ve earned my Charleston Park Angel Wings!”   Park Angel, Dominic Taverniti
Charleston Park Angels
Connecting people with their parks




Design: Brains on Fire
Bruce Mau Massive Change
“It’s not about the world of design, but design of the world.”
Bruce Mau ¡GuateAmala!
Envisioning a new future for Guatemala
Majora Carter Group Sustainable South Bronx
“I believe that you shouldn’t have to leave your neighborhood to live in a bet...
SSBx, Green the Ghetto, BEST Academy, SmartRoofs
Environmental Justice Solutions
Get-Together City of Westminster & Participle
“She’s very happy. She seems like a different person!”   Margaret, Social Se...
Get-Together
Combat Elderly Social Isolation
GrowTown Buckminster Fuller Challenge Award
“We are turning Motown into Growtown.”   Mr. Wieske, Detroit Beekeeper
GrowTown
Harness Community Energy of Post-Industrial Cities




GrowTown: Beth Hagenbuch, Kenneth Weikal, Stephen Deak,
Da...
Feed Projects UN World Food Program
...because of the food insecurity in our country, cases of mass abandonment
have been ...
Feed Projects, Feed Foundation
Fight hunger with eco-friendly bags
Marks & Spencer Plan A
“We’re not perfect but our intentions are sincere.”   Sir Stuart Rose, M&S CEO
Plan A, Look Behind the Label
Committed to 100 sustainable changes in 5 years




                 Our Plan A
            ...
3 Brand Tenets
Creates Distinction
Adds Value
Connects with People
Creates Distinction
Adds Value
Connects People
Key Stakeholders

                    board of
                    directors

                                            ...
Brand Touchpoints

                   Billboards
                                       Advertising


                    ...
4 Brand Cornerstones
The Big Idea
Mission & Vision
Values
Personality
The big idea the heart of your company
Mission your reason for being
Vision where you are going
Values what you believe in
Personality how you come across
Group Exercise
Brand Brief
who are you?
who needs to know?
why should they care?
how will they find out?
thank you!



Design & Branding:
Vitalize Organizational Development
Lorri Meyers | lorri@channelisenyc.com | www.channeli...
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Glue (Great Lakes Urban Exchange) Channelise Presentation

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Glue (Great Lakes Urban Exchange) Channelise Presentation

  1. 1. Design & Branding: Vitalize Organizational Development
  2. 2. OBJECTIVES UNDERSTAND the power of design & branding in organizational development IGNITE excitement about the possibilities of design & branding LEARN how to create brand strategy brief
  3. 3. TODAY’S FRAMEWORK 1 2 STORIES BRAND INGREDIENTS 3 BRAND BRIEF
  4. 4. DESIGN REVOLUTION THEN. Design for design sake. NOW. Catalyst for positive social change.
  5. 5. Design & Branding for Social Impact Problem solving that involves... design thinking: creativity, experimentation, empathy, and systematic thinking
  6. 6. Project H Design New York Chapter We believe design can change the world
  7. 7. Project H Design, Learning Landscape Universal, Educational Playground
  8. 8. Cameron Sinclair Architecture for Humanity “In troubled areas the role of designers are critical in part because they give form to possible solutions, and the reality is, people don’t fund problems, they fund solutions.”
  9. 9. Architecture for Humanity, Biloxi Home Projects Sustainable, one-to-one designer family ratio
  10. 10. Charleston Park Conservatory Park Angels “I’ve earned my Charleston Park Angel Wings!” Park Angel, Dominic Taverniti
  11. 11. Charleston Park Angels Connecting people with their parks Design: Brains on Fire
  12. 12. Bruce Mau Massive Change “It’s not about the world of design, but design of the world.”
  13. 13. Bruce Mau ¡GuateAmala! Envisioning a new future for Guatemala
  14. 14. Majora Carter Group Sustainable South Bronx “I believe that you shouldn’t have to leave your neighborhood to live in a better one.”
  15. 15. SSBx, Green the Ghetto, BEST Academy, SmartRoofs Environmental Justice Solutions
  16. 16. Get-Together City of Westminster & Participle “She’s very happy. She seems like a different person!” Margaret, Social Services
  17. 17. Get-Together Combat Elderly Social Isolation
  18. 18. GrowTown Buckminster Fuller Challenge Award “We are turning Motown into Growtown.” Mr. Wieske, Detroit Beekeeper
  19. 19. GrowTown Harness Community Energy of Post-Industrial Cities GrowTown: Beth Hagenbuch, Kenneth Weikal, Stephen Deak, David Peterhans, Danny Bulemore
  20. 20. Feed Projects UN World Food Program ...because of the food insecurity in our country, cases of mass abandonment have been registered in some schools." Nigerian Government Official
  21. 21. Feed Projects, Feed Foundation Fight hunger with eco-friendly bags
  22. 22. Marks & Spencer Plan A “We’re not perfect but our intentions are sincere.” Sir Stuart Rose, M&S CEO
  23. 23. Plan A, Look Behind the Label Committed to 100 sustainable changes in 5 years Our Plan A Commitments 2010 - 2015
  24. 24. 3 Brand Tenets Creates Distinction Adds Value Connects with People
  25. 25. Creates Distinction
  26. 26. Adds Value
  27. 27. Connects People
  28. 28. Key Stakeholders board of directors Stakeholder research industry general experts, public academia financial informs the business people community, investors, donors government planning process from you serve positioning & messaging Your Brand to the launch strategy. media, suppliers bloggers partners, alliances community employees, organizations, internal volunteers competitors customers
  29. 29. Brand Touchpoints Billboards Advertising A unified, holistic Signage Public Relations Proposals Business Forms Events Website system of opportunities Business Cards Letterhead Blogs Twitter LinkedIn FaceBook to increase awareness Products Your Brand and build brand equity Services Word of Mouth You CEO Voicemails Employees Ephemera Telephone Emails Board of Directors Speeches Experiences Conferences Vehicles
  30. 30. 4 Brand Cornerstones The Big Idea Mission & Vision Values Personality
  31. 31. The big idea the heart of your company
  32. 32. Mission your reason for being Vision where you are going
  33. 33. Values what you believe in
  34. 34. Personality how you come across
  35. 35. Group Exercise Brand Brief who are you? who needs to know? why should they care? how will they find out?
  36. 36. thank you! Design & Branding: Vitalize Organizational Development Lorri Meyers | lorri@channelisenyc.com | www.channelisenyc.com

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