Introductory Primer on How to use Facebook, Twitter, YouTube and LinkedIn for Self promotion

1. Social Media + You
Marketing Your Career in the 21st Century
Lorraine Goodman

2. Why?
• Social Media expands your network and market potential
• More and more celebrities are beginning their careers using
Social Media
• It’s (relatively) free
• On average, sharing an event on Facebook translates to $2.52
in new ticket sales. On Twitter? Just $0.43. Sharing through
email took second place at $2.34, and even LinkedIn topped
Twitter at $0.90.
• Justin Beiber was the first huge breakout, YouTube
star. He will not be the last.
Social Media Marketing for Actors:
Lorraine Goodman ©

3. Social Media Options Menu
• Facebook Occasional posts, pics, highlights
• Twitter Frequent Posts, links, wit
• YouTube Videos AND audio samples
• LinkedIn Network, resume
Social Media Marketing for Actors:
Lorraine Goodman ©

4. & 21st Century Marketing
Social Media Marketing for Actors:
Lorraine Goodman ©

5. Why?
• More than ½ a BILLION people on FB
• 2010 Election: candidates with more Facebook fans than
their opponents won 74% of House races and 81% of Senate
races.
• On average, sharing an event on Facebook translates to $2.52
in new ticket sales. On Twitter? Just $0.43. Sharing through
email took second place at $2.34, and even LinkedIn topped
Twitter at $0.90.
Social Media Marketing for Actors:
Lorraine Goodman ©

6. Pages, Profiles & Groups
Page Profile
Designed for companies,
organizations, Your BIZ Designed for individuals
Eligible for “Vanity” urls Eligible for “Vanity” urls
Visible to people NOT registered on
FB Messages go directly to “Inbox”
Eligible for Ads & other promotions Not searchable
Visitor statistics available (via
“insights’) No ads or discussions
Unlimited number of
“administrators” possible Must be a FB member to “friend”
Unlimited number of “Fans” Only one “admin”

7. Best Practices: Facebook
Suggestions:
• Create an FB “page”
• Post Photos (link to flickr account)
• Reviews (with links), resume, upcoming events
• Link to Youtube
• Invite your friends to join
• Put “Like” button on your website, your iActor, etc.
• Get a vanity url*:
http://www.facebook.com/username
Social Media Marketing for Actors:
Lorraine Goodman ©

8. To Tweet or not to
Tweet
Social Media Marketing for Actors:
Lorraine Goodman ©

9. Why?
— Over 100 million users
— You use it to engage in highly personalized
interactions with your customers
— Allows you to engage directly with fans,
build a following and remain personal
— Ashton Kutcher popularity based on his
Twitter account
Social Media Marketing for Actors:
Lorraine Goodman ©

10. Advantages of Twitter
— Create a community of followers
— Tweet current activity, letting your fans know what is
going on and where they can see you perform
— Post pictures of performances, rehearsals, inside
“Backstage” information
Social Media Marketing for Actors:
Lorraine Goodman ©

11. Best Practices: Tweets
ü Customize your TWITTER PAGE
ü Make it UNIQUE
ü Be CREATIVE
ü Give your audience a reason to follow
ü Use http://search.Twitter.com
Social Media Marketing for Actors:
Lorraine Goodman ©

12. vs
Social Media Marketing for Actors:
Lorraine Goodman ©

13. Why YouTube?:
• SECOND FASTED-GROWING Search Engine after
Google
• More quantity – YouTube is THE go-to site for the
general public
• Owned by Google – so will show up
better in searches
DOWNSIDE:
• 10 minute max*
• Quality tends to deteriorate
Social Media Marketing for Actors:
Lorraine Goodman ©

14. Why Vimeo?:
• Allows longer video content (no time-limit)
• Better quality
• More flexible privacy controls
• More display options
Social Media Marketing for Actors:
Lorraine Goodman ©

15. Best Practices:
Suggestions:
• Create both Channels
• Organize into Playlists
• Annotate, TAG (#)
• SHARE
YouTube ó PC
Vimeo ó MAC
Social Media Marketing for Actors:
Lorraine Goodman ©

16. Social Media Marketing for Actors:
Lorraine Goodman ©

17. Why?
• 100 million+ members
• People with more than twenty connections are thirty-four
times more likely to be approached with a job opportunity
than people with less than five.
• LinkedIn allows you to make your profile information
available for search engines to index.
• All 500 of the Fortune 500 are represented in LinkedIn. In
fact, 499 of them are represented by director-level and
above employees.
Social Media Marketing for Actors:
Lorraine Goodman ©

18. Best Practices: LinkedIn
Suggestions:
• Create a LinkedIn profile
• Create Resumes --
• Ask people to ‘recommend’ you – then return the favor
• Join Industry Groups
• You can upload videos directly to LinkedIn
• Interact: Post, Respond, Answer
Social Media Marketing for Actors:
Lorraine Goodman ©

19. Other Ideas
— Start with one social media site & get it right.
— QR codes
— Flickr
— MailChimp
— Mobile Roadie, Flavors, GetGlue, 4Square

20. General Best Practices
• DON’T
connect
Twi.er
to
your
other
sites
–
they
should
be
used
differently
• Use
tags
(#)
and
/or
hashtags
(@)
• Don’t
get
overwhelmed
or
addicted.
These
are
TOOLS
• Get
Vanity
URLS
• Realize
there
are
drawbacks
to
all
Social
Media:
negaHve
comments,
ugly
photos,
less-­‐than-­‐stellar
videos
–
THE
PRICE
OF
FAME

21. Questions?

22. Sources & Suggested reading
— The New Rules: David Meerman Scott
— Social Marketing to the Business Customer: Paul Gillan
& Eric Schwartzman
— blog.guykawasaki.com/2007/01/
ten_ways_to_use.html#ixzz1RkoQgMNz
— http://www.insidecrm.com/features/facebook-
marketing-toolbox-012308/)
My email: lorraine.goodman@me.com
linkedin.com/in/lorrainegoodman
Social Media Marketing for Actors:
Lorraine Goodman ©