Blogging & social media for your business carlow ceb & wales
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Why blogging is good for your business Why social media will bring you increased business How to ensure that potential customers read your blog and buy your product/service
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Blogging & social media for your business carlow ceb & wales
- 1. Social Media Blogging/Facebook/Twitter Why Your Business Needs Them
- 3. Garrendenny Lane Blog • Started Jan 2008 • 40% of sales in first year – from the blog • First PR from Blog – March 2008 • Frequent PR • Credibility • Brand Awareness
- 4. Blog = Open Door/Open for Business
- 5. Blog = Fresh Product Displays
- 6. Advantages of Business Blogging • Showcase your product/service • Talk about the benefits of product/service – add value • Expertise & Credibility • Improved SEO for your Website • Google Keyword research tool • Personality of your business/staff/you • Communicate with customers • Cost effective • Increased sales • Call to action
- 7. AIDA approach to blogging • Attract – readers with a good headline e.g. 10 tips to / How to / Probably the best xxxx ever • Interest – Interest them in your offer/info • Desire – Make them want it but don’t give all the information away. • Act – end with the “Call to Action” that you want them to take
- 9. Why Use Facebook • Your customers are there • Developing Relationships / Show Personality • Brand Awareness • Update Once A Day • Interact with those who comment • Reward your Fans • Direct them to blog/website
- 10. Twitter
- 11. Twitter for Business • 140 characters – short and sweet • Brand Awareness • Community/Personality • New customers • Drives traffic to blog/website
- 12. Social Media for You • Blog = Core • Free Publicity • Brand Awareness • Relationships • More Business
- 13. Find Me At: • Lorna Sixsmith • www.garrendennylane.com • www.facebook.com/GarrendennyLane • www.write-on-track.com • www.facebook.com/Writeontrackresults • www.linkedin.com/in/lornasixsmith