Why blogging is good for your business Why social media will bring you increased business How to ensure that potential customers read your blog and buy your product/service

1. Social Media
Blogging/Facebook/Twitter
Why Your Business Needs Them

2. Garrendenny Lane Blog

3. Garrendenny Lane Blog
• Started Jan 2008
• 40% of sales in first year – from the blog
• First PR from Blog – March 2008
• Frequent PR
• Credibility
• Brand Awareness

4. Blog = Open Door/Open for Business

5. Blog = Fresh Product Displays

6. Advantages of Business Blogging
• Showcase your product/service
• Talk about the benefits of product/service – add value
• Expertise & Credibility
• Improved SEO for your Website
• Google Keyword research tool
• Personality of your business/staff/you
• Communicate with customers
• Cost effective
• Increased sales
• Call to action

7. AIDA approach to blogging
• Attract – readers with a good headline e.g. 10
tips to / How to / Probably the best xxxx ever
• Interest – Interest them in your offer/info
• Desire – Make them want it but don’t give all
the information away.
• Act – end with the “Call to Action” that you
want them to take

8. Facebook Business Pages

9. Why Use Facebook
• Your customers are there
• Developing Relationships / Show Personality
• Brand Awareness
• Update Once A Day
• Interact with those who comment
• Reward your Fans
• Direct them to blog/website

10. Twitter

11. Twitter for Business
• 140 characters – short and sweet
• Brand Awareness
• Community/Personality
• New customers
• Drives traffic to blog/website

12. Social Media for You
• Blog = Core
• Free Publicity
• Brand Awareness
• Relationships
• More Business

13. Find Me At:
• Lorna Sixsmith
• www.garrendennylane.com
• www.facebook.com/GarrendennyLane
• www.write-on-track.com
• www.facebook.com/Writeontrackresults
• www.linkedin.com/in/lornasixsmith