Blogging & social media for your business   carlow ceb & wales
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Blogging & social media for your business carlow ceb & wales

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Why blogging is good for your business

Why blogging is good for your business
Why social media will bring you increased business
How to ensure that potential customers read your blog and buy your product/service

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Blogging & social media for your business carlow ceb & wales Presentation Transcript

  • 1. Social Media Blogging/Facebook/TwitterWhy Your Business Needs Them
  • 2. Garrendenny Lane Blog
  • 3. Garrendenny Lane Blog• Started Jan 2008• 40% of sales in first year – from the blog• First PR from Blog – March 2008• Frequent PR• Credibility• Brand Awareness
  • 4. Blog = Open Door/Open for Business
  • 5. Blog = Fresh Product Displays
  • 6. Advantages of Business Blogging• Showcase your product/service• Talk about the benefits of product/service – add value• Expertise & Credibility• Improved SEO for your Website• Google Keyword research tool• Personality of your business/staff/you• Communicate with customers• Cost effective• Increased sales• Call to action
  • 7. AIDA approach to blogging• Attract – readers with a good headline e.g. 10 tips to / How to / Probably the best xxxx ever• Interest – Interest them in your offer/info• Desire – Make them want it but don’t give all the information away.• Act – end with the “Call to Action” that you want them to take
  • 8. Facebook Business Pages
  • 9. Why Use Facebook• Your customers are there• Developing Relationships / Show Personality• Brand Awareness• Update Once A Day• Interact with those who comment• Reward your Fans• Direct them to blog/website
  • 10. Twitter
  • 11. Twitter for Business• 140 characters – short and sweet• Brand Awareness• Community/Personality• New customers• Drives traffic to blog/website
  • 12. Social Media for You• Blog = Core• Free Publicity• Brand Awareness• Relationships• More Business
  • 13. Find Me At:• Lorna Sixsmith• www.garrendennylane.com• www.facebook.com/GarrendennyLane• www.write-on-track.com• www.facebook.com/Writeontrackresults• www.linkedin.com/in/lornasixsmith