Blogging & social media for your business carlow ceb & wales

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Why blogging is good for your business
Why social media will bring you increased business
How to ensure that potential customers read your blog and buy your product/service

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Blogging & social media for your business carlow ceb & wales

  1. 1. Social Media Blogging/Facebook/TwitterWhy Your Business Needs Them
  2. 2. Garrendenny Lane Blog
  3. 3. Garrendenny Lane Blog• Started Jan 2008• 40% of sales in first year – from the blog• First PR from Blog – March 2008• Frequent PR• Credibility• Brand Awareness
  4. 4. Blog = Open Door/Open for Business
  5. 5. Blog = Fresh Product Displays
  6. 6. Advantages of Business Blogging• Showcase your product/service• Talk about the benefits of product/service – add value• Expertise & Credibility• Improved SEO for your Website• Google Keyword research tool• Personality of your business/staff/you• Communicate with customers• Cost effective• Increased sales• Call to action
  7. 7. AIDA approach to blogging• Attract – readers with a good headline e.g. 10 tips to / How to / Probably the best xxxx ever• Interest – Interest them in your offer/info• Desire – Make them want it but don’t give all the information away.• Act – end with the “Call to Action” that you want them to take
  8. 8. Facebook Business Pages
  9. 9. Why Use Facebook• Your customers are there• Developing Relationships / Show Personality• Brand Awareness• Update Once A Day• Interact with those who comment• Reward your Fans• Direct them to blog/website
  10. 10. Twitter
  11. 11. Twitter for Business• 140 characters – short and sweet• Brand Awareness• Community/Personality• New customers• Drives traffic to blog/website
  12. 12. Social Media for You• Blog = Core• Free Publicity• Brand Awareness• Relationships• More Business
  13. 13. Find Me At:• Lorna Sixsmith• www.garrendennylane.com• www.facebook.com/GarrendennyLane• www.write-on-track.com• www.facebook.com/Writeontrackresults• www.linkedin.com/in/lornasixsmith

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