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Social Media
  Blogging/Facebook/Twitter
Why Your Business Needs Them
Garrendenny Lane Blog
Garrendenny Lane Blog
•   Started Jan 2008
•   40% of sales in first year – from the blog
•   First PR from Blog – March 2008
•   Frequent PR
•   Credibility
•   Brand Awareness
Blog = Open Door/Open for Business
Blog = Fresh Product Displays
Advantages of Business Blogging
•   Showcase your product/service
•   Talk about the benefits of product/service – add value
•   Expertise & Credibility
•   Improved SEO for your Website
•   Google Keyword research tool
•   Personality of your business/staff/you
•   Communicate with customers
•   Cost effective
•   Increased sales
•   Call to action
AIDA approach to blogging
• Attract – readers with a good headline e.g. 10
  tips to / How to / Probably the best xxxx ever
• Interest – Interest them in your offer/info
• Desire – Make them want it but don’t give all
  the information away.
• Act – end with the “Call to Action” that you
  want them to take
Facebook Business Pages
Why Use Facebook
•   Your customers are there
•   Developing Relationships / Show Personality
•   Brand Awareness
•   Update Once A Day
•   Interact with those who comment
•   Reward your Fans
•   Direct them to blog/website
Twitter
Twitter for Business
•   140 characters – short and sweet
•   Brand Awareness
•   Community/Personality
•   New customers
•   Drives traffic to blog/website
Social Media for You
•   Blog = Core
•   Free Publicity
•   Brand Awareness
•   Relationships
•   More Business
Find Me At:
•   Lorna Sixsmith
•   www.garrendennylane.com
•   www.facebook.com/GarrendennyLane
•   www.write-on-track.com
•   www.facebook.com/Writeontrackresults
•   www.linkedin.com/in/lornasixsmith

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Blogging & social media for your business carlow ceb & wales

  • 1. Social Media Blogging/Facebook/Twitter Why Your Business Needs Them
  • 3. Garrendenny Lane Blog • Started Jan 2008 • 40% of sales in first year – from the blog • First PR from Blog – March 2008 • Frequent PR • Credibility • Brand Awareness
  • 4. Blog = Open Door/Open for Business
  • 5. Blog = Fresh Product Displays
  • 6. Advantages of Business Blogging • Showcase your product/service • Talk about the benefits of product/service – add value • Expertise & Credibility • Improved SEO for your Website • Google Keyword research tool • Personality of your business/staff/you • Communicate with customers • Cost effective • Increased sales • Call to action
  • 7. AIDA approach to blogging • Attract – readers with a good headline e.g. 10 tips to / How to / Probably the best xxxx ever • Interest – Interest them in your offer/info • Desire – Make them want it but don’t give all the information away. • Act – end with the “Call to Action” that you want them to take
  • 9. Why Use Facebook • Your customers are there • Developing Relationships / Show Personality • Brand Awareness • Update Once A Day • Interact with those who comment • Reward your Fans • Direct them to blog/website
  • 11. Twitter for Business • 140 characters – short and sweet • Brand Awareness • Community/Personality • New customers • Drives traffic to blog/website
  • 12. Social Media for You • Blog = Core • Free Publicity • Brand Awareness • Relationships • More Business
  • 13. Find Me At: • Lorna Sixsmith • www.garrendennylane.com • www.facebook.com/GarrendennyLane • www.write-on-track.com • www.facebook.com/Writeontrackresults • www.linkedin.com/in/lornasixsmith