3. GITAM INSTITUTE OF MANAGEMENT
GITAM University, Visakhapatnam
• Youngest B-School accredited
with ‘A’ grade by NAAC
• Number 1 Private B-School in
Andhra Pradesh (AIMA India's
Best B-School Survey 2010)
• Among Top 5 Rank in South
India as per Outlook Survey
2010, 41 Rank in Indias Best B-
School as per survey of The
Week 2010
• Over 700 students pursuing
management programmes
4. Mission:
Learning through serving communities
Vision:
To improve the quality of life of the less privileged communities by
educating, inspiring and stimulating the pursuit of sustainable
development and entrepreneurship, to engage the business world in
project partnerships, and to create a new generation of socially
responsible leaders.
GIM – SIFE
Established: 2008
CURRENTLY
ACTIVE MEMBERS: 90
VOLUNTEERS: 180
5. • Since 2005, students of GIM are engaged in
various outreach activities under Students in Free
Enterprise (SIFE).
• Over 60 students are active in raising funds and
using it for the benefit of needy population in the
remote corners of the country.
• They have extensively done surveys; in the states
of Orissa & Andhra Pradesh to understand the
status of people in rural areas.
• The SIFE-GIM has donated solar Lamps in a
village which brought laurels in the media. The
team won Regional contest in 2004-05 and again
runner-up in National event in the year 2009-10.
6. • Mr. Nobuaki Wada, President, SOMNEED
• Mr. Yasuko Hara, India Head, SOMNEED
• Dr. Seshi Prabha Stanley, Director, CeFHA
• Mr. S.A Sameer, Head, SPEAK INDIA
• Prof. Rajya Lakshmi, Andhra University
• Mr. Sreenivas Sakhamuru, M.D, Shivani
Mining Transport, Chennai
• Mr. Sanjay Arora, Regional Manager, RCF
• Mr. V.K Singh, Manager, Hindustan Zinc
Ltd
9. Anaku - one of the most interior pockets of Visakhapatnam Dist.
The villagers, (the “Kondhu Tribe”) migrated here from a naxal
affected area from Orissa
They faced several impediments like -
Lack of Electricity
Absence of road connectivity
Access to basic amenities
Language Barrier
INTRODUCTION:
10. NEED ASSESSMENT
Connectivity with outside world
Local Language “telugu” speaking skills
Source of energy
Basic Amenities
Food Insecurity
Income Generation
Educational & Healthcare facilities
11. PHASE 1 - Our initiatives
• A Solar Unit was setup to provide
lightning to the village
• Training for production of
broomsticks
• Collaboration with CeFHA, a local NGO
for imparting language skills
• Approached local administration for
infrastructure assistance
12. PHASE 1: Outcomes & Impact
• Increase in the number of people
speaking in Telugu from 34 to 125
• Road has been constructed with a
collaborative effort of Government &
Anuku people
• Provision of electricity to the village
• Primary School setup with assistance
of local NGOs
13. PHASE 2 Current Year Objectives
They needed:
• Enhanced Agricultural skills like Bio-
Farming techniques etc
• Book keeping skills
• Alternative Sources of Income
• Marketing Skills
• Higher education facilities
15. RAAGI Project
Raagi
1. Staple diet for the Anuku people
2. a nutritious cereal
3. Pest resistant
4. Naturally found in the Anuku region
5. Raagi grains were manually ground for
consumption
6. Grains were occasionally sold at an average
of 8 Rs/Kg
16. NEED ASSESSMENT
• Raagi being a natural crop of choice had the potential to
generate income for the tribals
• GIM SIFE thus provided them with 4 electrical Grinding
machines
• Training provided for operation & maintenance of machinery
• Weighing Machines, Packing & Sealing equipment were
provided
• Weekly Market identified at Narsipatnam town to sell the
powdered Raagi.
• GIM SIFE is promoting tie ups with supermarkets in & around
Visakhapatnam to market the products
17. PHASE 2 Outcomes
• 4 wells have been dug
• Compost pits for manure
•
• Bio farming techniques inculcated
• Reduction in deforestation of ecologically sensitive area
• Literacy levels have increased by 120 %
• Improvement in the workmanship in the areas of
farming, broom stick making, processing & packing Raagi
powder through expert guided training programmes
• Basic Book Keeping Skills imparted through workshops
• Savings Concept inculcated through training & awareness
programmes
20. OBJECTIVE ACTIVITY IMPACT
Food Insecurity
Workshops conducted on
crop rotation
Variety of nutritious
crops grown on cultivable
land
Stable income generation
Training imparted in
alternative income sources
through broom stick
making, Raagi, turmeric,
chilly processing
Average monthly income
per worker stands
at 2500 Rs
Government assistance
through various state &
central Schemes
Canvassed their cause with
Local administration
Kachcha Road
connectivity, Electricity
Line, NREGA scheme
implemented
ECONOMIC FACTORS
22. SOCIAL FACTORS
OBJECTIVE ACTIVITY IMPACT
Language problem
Training imparted in
Telugu language skills Increase in the number of
people speaking in telugu
from 34 to 125
Cultural alienation
Increased interaction
promoted with outside
community
They are comfortable
mingling with the
neighbouring villagers
and engage in trade and
cultural communication
Education
Primary school setup,
created awareness about
Free Higher schooling
facilities in govt. Schools
Kachcha Road
connectivity, Electricity
Line, NREGA scheme
implemented
24. ENVIRONMENTAL FACTORS
OBJECTIVE ACTIVITY IMPACT
Deforestation
Bio Farming Techniques
workshops held in
assistance with CeFHA &
Dept of Agriculture (AP)
Bio farming, crop rotation,
Irrigation
Approached Dept of
Agriculture for
identification of suitable
sites for wells
4 Wells have been dug to
provide for irrigation
under NREGA scheme
Fertilisers
Training given to use
compost pits
Several compost pits are
being used for manure
27. PROJECT 2 – TOY MAKING PROJECT
• Started in Gottivada village,Kotavaratla
Mandal ,Vishakhapatnam District
• Most Households depend on contract &
Agriculture labour.
• Most families under BPL category.
• Food security less than 6 months
• Need to migrate to other places/Cities for
work
• In the absence of the head of the family,
women-shoulder the responsibility of running
the household
28. NEED ASSESSMENT
• Seasonal Agriculture farms
• Farmers have no work opportunities
during off season
• Men migrate to cities and towns for
work leaving behind women & children at
home
• Women struggle to meet their livelihood
• Kids drop out of schools during this time
29. OBJECTIVES AND FACT
ANALYSIS
• Objectives:
• To help the locals achieve financial self
sufficiency by increasing the locals’ financial
literacy and entrepreneurial knowledge levels
Fact Analysis :
• Area is rich in Wrightea tinctoria, a non-timber
wood
• This wood is used to make “lakka bommalu”and
the nearby town of Etikoppaka is a hub for the
toy making industry
30. INITIATIVES
• Four Toy making units set up with lathe
machines
• Organised training workshops for the women
by recruiting trainers from Etikopakka
• Organised Financial Literacy Workshops
conducted in association with SBI, Kotavaratla
Branch
• Identified dealers and started selling the
produced toys in bulk
32. OBJECTIVE ACTIVITY IMPACT
Tribal Women’s Self
Sustenance
Toy making skills were
imparted through work shops
More than 80% of women
learnt and are making toys
Awareness on Savings
Financial Literacy Workshops
conducted in association with
SBI, Kotavaratla Branch
Savings bank accounts have
been opened for 98 tribals
and save a rupee per day
has been implemented
Increase in income levels
Toys are marketed through
Etikoppaka wholesale dealers Income increased by 125%
ECONOMIC FACTORS
33. OBJECTIVE ACTIVITY IMPACT
Easing the household
burden of women
Setting up toy making units in
Etikoppaka thereby helping
them avoid long distance
travel for work
• Work at their own place
• Saved lot of time
• Hence being able to
balance work and household
activities
Self sustained source of
income during off season (for
agriculture)
Providing trainings and setting
up machinery
Able to manufacture toys on
their own
SOCIAL FACTORS
34. OBJECTIVE ACTIVITY IMPACT
Eco friendly product
Natural dyes (made from
vegetable scrap) being used
for colours
The products (toys) are eco
friendly i.e., avoiding
artificial colors
Soft wood (Lakka) is being
used for manufacturing the
toys
ENVIRONMENTAL FACTORS
35. PROJECT 3 – PAPER PRODUCTS
PROJECT
• Started in Juttada village, Pendurti
Mandal, Visakhapatnam District
• Unemployment is leading to rise in
the number of beggars & destitute
people on the streets of
Visakhapatnam
• This is leading to rise in anti social
activities and substance abuse
36. FACT ANALYSIS
• Handmade recycled paper products
are in vogue
• Recycling & waste management have
proven environmental benefits
• A fit can be achieved to make it
benefit the society
37. INITIATIVES
• GIM SIFE set up a small unit with Paper
pressers and Manual Paper cutting machines
• Organized Workshops by technical experts for
target people identified by Generation Yuvaa
• Branding for the end products and helped set
up an exclusive retail outlet for the same
• Identified prospective customers and
canvassed the products
38. OBJECTIVE ACTIVITY IMPACT
Stable income generation
Small unit of manually
operated machines are set-up
and training imparted
37 destitute people are
earning stable income
Corporate exposure for sales
and funds
Stalls are set up twice a month
in IBM & Mahindra Satyam
Increase in sales channels
and corporate exposure
ECONOMIC FACTORS
39. OBJECTIVE ACTIVITY IMPACT
Education for destitute
children
25% of all proceeds are
utilised for education
17 children are being
educated
To reduce child begging and
student drop outs
Created awareness campaigns
not to encourage child
begging
37 children were motivated
and sent to homes
Increase awareness amongst
Corporates
Stalls are set up twice a month
in IBM & Mahindra Satyam
Appreciations from
corporate professionals who
are visiting the stalls
SOCIAL FACTORS
40. OBJECTIVE ACTIVITY IMPACT
eco-friendly products
Inculcate the use of
environmental friendly
products amongst corporates
Stalls are set up twice a month
in IBM & Mahindra Satyam
Increase in number of people
using the eco friendly
products
ENVIRONMENTAL FACTORS
46. MEASURABLE IMPACT
• Creativity-wide range of toys
• Child labor has been stopped
• Stability of income
• Saving for the future
• Development of neighboring villages
• 200% increase in their income
• No. of lives impacted-127
50. • Tailoring
• NEED-create employment
opportunities for women below the
age of 21 years
• Agro-forestry
• NEED-reduce deforestation and
sustain our environment
51.
52. Release of GIM SIFE Hand book Members celebrating Independence day
with Anaku people
