Keep customers loyal to their services,increases revenue by offer multiple solutions, provides more ROI driven services to their customers tracking not only CTR but CTC.Removes risk of hiring/training internal employees by allowing manage every aspect of your customer's internet marketing without losing control of the relationship

1. © hibu plc 2012 1
Welcome to

2. hibu is a leading provider of print and digital
services within the emerging local e-Marketplace for
consumers and SMBs across its operations in the
UK, US, Spain, and some countries in Latin
America.
 An established, successful organization
More than 9,000 employees globally
 Proven track record
More than 75,000 SEM campaigns and 300,000
websites launched/hosted
 Certified Analysts
An experienced team of Google & Yahoo/Bing
certified SEM & SEO experts manage your
campaign
ABOUT US

3. © hibu plc 2012 3

4. Pay Per Click Optimization Display
Social Email
Client
Websites
Or
Yell Global
Websites
We are Full Digital Ad Agency Partner

5. © hibu plc 2012 5
We launched our local Emarket place in Chicago where
merchants and shoppers can transact sales.

6. 6

7. Ad spending in Digital (16.6% ) outperform
overall ad spending in US (4.9%) in 2012
© hibu plc 2012 7

8. •Up Front Planning
•Demographic Research
•Competitive Analysis
•Technical SEO Audits
•Research Niche’ Social Media Opportunities
•Optimize Newly Completed Or Existing Site
•Set Goals & Implement Conversion Tracking
•Link Building
•Pay Per Click (PPC) Planning & Set Up
•Day-to-Day PPC Management
•Monthly Ad Agency Staff Briefings
•Online Reputation Management
•E-Commerce implementation
•Mobile APPS (Native and Web Based)
We Collaborate with their clients to create, deliver, and
track world-class Digital campaigns
We help agencies:

9. AOL Study –
36,389,567 search queries
Top 6 takes 70+% of traffic
PLACEMENT MATTERS

10. © hibu plc 2012 10
TARGET MOBILE USERS
82% of smartphone users search for local information
on-the-go with their devices.
Source: Localeze/15 Miles Local Search usage Study, December 2011
MOBILE REDUCE THE NUMBER OF LISTINGS
FROM 7 TO ONLY 3

11. © hibu plc 2012 11
We place local businesses on page 1 of the most popular
search engines through search engine marketing

12. Analyzing Our PPC strategy

13. Have the right Marketing Partner…MATTERS
© hibu plc 2012 13

14. © hibu plc 2012 14
CONVERSION-BASED CAMPAIGN MANAGEMENT
“The Other Guys”
COMPANY
AD
GROUP
KEYWORDS
AD TEXT
WEBSITE
HOME PAGE
DEDICATED
CAMPAIGN ANALYST
PROFIT
CENTER
AD GROUP
PROFIT
CENTER
AD GROUP
PROFIT
CENTER
AD GROUP
PROFIT
CENTER
AD GROUP
PROFIT
CENTER
AD GROUP
PROFIT
CENTER
AD GROUP
PROFIT
CENTER
KEYWORD
S
PROFIT
CENTER
KEYWORD
S
PROFIT
CENTER
KEYWORD
S
PROFIT
CENTER
KEYWORD
S
PROFIT
CENTER
KEYWORD
S
PROFIT
CENTER
KEYWORD
S
PC AD
TEXT
PC AD
TEXT
PC AD
TEXT
PC AD
TEXT
PC AD
TEXT
PC AD
TEXT
PROFIT
CENTER
LANDING
PAGE
PROFIT
CENTER
LANDING
PAGE
PROFIT
CENTER
LANDING
PAGE
PROFIT
CENTER
LANDING
PAGE
PROFIT
CENTER
LANDING
PAGE
PROFIT
CENTER
LANDING
PAGE
Multiple Ad Groups/Landing Pages Drive Strong Conversions
©2012 Yellowbook Inc. All rights reserved. Yellowbook®

15. Target Your Customers 3 Different Ways
15
Demographic
Targeting
Category
Targeting
Placement
Targeting
# 2

16. Retargeting
Retargeting allows advertisers to serve ads to users who
have previously been to their site.
• The retargeting audiences can be customized to target
users who only reached specific pages or to exclude users
who have already converted online.
hibu confidential / © hibu plc 2012 16
Visit www.worldofwarcraft.com and leave to go to
another site.
Receive ads when visiting other sites.

17. Display Products
Email domain targeting
• Target users who receive competitor emails.
17hibu confidential / © hibu plc 2012

18. Contextual Targeting
Contextual targeting allows users to display ads next to
contextually relevant topic. Tightly-themed ad groups are
created, consisting of 5-6 relevant keywords, which Google
then uses to determine the overall theme of the ad group and
displays the ads on contextually relevant websites.
hibu confidential / © hibu plc 2012 18
In this
example, an ad
selling grass fed
beef is
displayed on an
article
discussing
grass fed beef.

19. Placement Targeting
Placement level targeting allows advertisers to target or
exclude over 2 million websites, including Google owned
properties such as Youtube, Blogger and Gmail.
hibu confidential / © hibu plc 2012 19
Google’s placement tool helps
advertisers identify relevant
placements based on keywords, the
advertiser’s website, or the
category. Additionally, language
and location settings can be
included to further refine the list.

20. Topical Targeting
Topical targeting allows advertisers to target sites based on
the general theme of the site. Topics can be selected at a
general level, such as Finance, or at a more detailed level
such as Credit Reporting & Monitoring.
hibu confidential / © hibu plc 2012 20

21. Interest Targeting
Interest targeting allows advertisers to target users instead of
sites. Through repeated online behaviors, Google is able to
determine a user’s interests and target ads accordingly.
Interest targeting engages only relevant users on sites that
fall outside of the contextual and topical targeting.
hibu confidential / © hibu plc 2012 21

22. ON-
PAGE
 Keywords
 Body copy/content
 TITLE, ALT & META tags
 Embedded video
 URL age & structure
OFF-
PAGE
 Site popularity/auth.
 Inbound links
 Press releases, articles
 Local listings/maps
SOCIAL
MEDIA
 Facebook/Twitter/G+
 Video & photo sharing
 Blogs, reviews/ratings
 Other social media signals
It’s all about “Relevancy” & “Authority”
SEARCH
ENGINE
OPTIMIZATI
ON
(SEO)
©2012 Yellowbook Inc. All rights reserved. Yellowbook® and Yellowbook360℠ are service marks of Yellowbook Inc.
All trademarks shown and their graphic elements are the registered trademarks of their respective owners.
3 #

23. Off-page to Increase Your Authority

24. Let’s get together to analyze some
opportunities.
Thank you
Javier Chero
Your Digital Media Partner
941-822-3325
© hibu plc 2012 24