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Leap Ahead or Fall Behind:
2019 Job Advertising
Trends Not to Miss
IN PARTNERSHIP WITH
© 2019
Today’s Speakers
© 2019
Lori Sylvia
Founder and CEO
Rally
@lorimsylvia
@Rally_RM
John Farelli
Product Manager
Symphony Talent
@SymphonyTale...
© 2019
About Symphony Talent
© 2019
About Rally
© 2019
Leap Ahead or Fall Behind:
2019 Job Advertising Trends
Not to Miss
© 2019
What You’ll Learn Today
● 4 job advertising trends that should be part of your 2019 plan
● Recruitment marketing ch...
© 2019
“Media is the vehicle
that brings talent to your
candidate experience.”
John Farelli
Product Manager
Symphony Talent
© 2019
40%
Symphony Talent
client budgets
dedicated to
online job advertising
© 2019
© 2019
Trend #1
Branding and advertising
strategies become one.
© 2019
© 2019
© 2019
Leap Ahead
© 2019
LEAP AHEAD
Scripps Health
© 2019
LEAP AHEAD
Scripps Health
© 2019
LEAP AHEAD
Scripps Health
© 2019
PRO TIP
Retargeting
Targeted digital ads that bring
people back to your website to
complete an action
© 2019
PRO TIP
Remarketing
Email and text messaging that
brings people back to your
website to complete an action
© 2019
Trend #2
Media channel mix
becomes more diverse.
© 2019© 2019
© 2019
© 2019
LEAP AHEAD
© 2019
LEAP AHEAD
© 2019
● Video ads
● Google AdWords
● Streaming Radio
● Native Ads
● SMS Text
● Social
● Out of Home
● Pay-per-Click
● Dyn...
© 2019
PRO TIP
Creating a
Media Strategy
● Cover multiple channels
○ PPC, banners, traditional, Google
● Align to real dat...
© 2019
Trend #3
Technology takes the wheel.
© 2019© 2019
© 2019© 2019
© 2019
T.A. TECH ENABLING
SMARTER DECISIONS
• Programmatic job advertising
• “Smart” job sponsorship
• CRM drip campaigns
...
© 2019
WHAT IS
PROGRAMMATIC? ● The automation of bidding,
buying, placement &
optimization of job ads done
entirely throug...
© 2019
LEAP AHEAD
© 2019
© 2019
PRO TIP
Reallocating
Budget
● Decision criteria
○ What is your definition of
success? Of ROI?
● Track & analyze
○ M...
© 2019
Trend #4
The candidate journey
is conversion-optimized.
© 2019© 2019
© 2019© 2019
© 2019
• Trend #1 - Enhanced Job Descriptions
• Trend #2 - Persona Landing Pages
• Trend #3 - Dynamic Content
CONVERSION O...
© 2019
LEAP AHEAD
Hilton Grand
Vacations
© 2019
Candidate lands on home page
© 2019
Clicks “Apply” for Call Center but
doesn’t complete the application
© 2019
On next visit to careers site,
relevant creative is served up
© 2019
On next visit to careers site,
relevant creative is served up
© 2019
On next visit to careers site,
relevant creative is served up
© 2019
PRO TIP
Conversion
Rate
Optimization
© 2019
Thank You!
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Rally Webinar: 2019 Job Advertising Trends Not to Miss

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In this on-demand webinar, Rally Recruitment Marketing and Symphony Talent share 4 job advertising trends not to miss in 2019. We feature success stories of forward-thinking employers that are using these trends to create awareness for their employer brand, build their talent pipelines ahead of the business need and shorten time to fill.

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Rally Webinar: 2019 Job Advertising Trends Not to Miss

  1. 1. Leap Ahead or Fall Behind: 2019 Job Advertising Trends Not to Miss IN PARTNERSHIP WITH
  2. 2. © 2019 Today’s Speakers
  3. 3. © 2019 Lori Sylvia Founder and CEO Rally @lorimsylvia @Rally_RM John Farelli Product Manager Symphony Talent @SymphonyTalent_
  4. 4. © 2019 About Symphony Talent
  5. 5. © 2019 About Rally
  6. 6. © 2019 Leap Ahead or Fall Behind: 2019 Job Advertising Trends Not to Miss
  7. 7. © 2019 What You’ll Learn Today ● 4 job advertising trends that should be part of your 2019 plan ● Recruitment marketing channels you may not be thinking of ● Pro tips for re-allocating budget to better performing strategies ● Live Q & A
  8. 8. © 2019 “Media is the vehicle that brings talent to your candidate experience.” John Farelli Product Manager Symphony Talent
  9. 9. © 2019 40% Symphony Talent client budgets dedicated to online job advertising
  10. 10. © 2019
  11. 11. © 2019 Trend #1 Branding and advertising strategies become one.
  12. 12. © 2019
  13. 13. © 2019
  14. 14. © 2019 Leap Ahead
  15. 15. © 2019 LEAP AHEAD Scripps Health
  16. 16. © 2019 LEAP AHEAD Scripps Health
  17. 17. © 2019 LEAP AHEAD Scripps Health
  18. 18. © 2019 PRO TIP Retargeting Targeted digital ads that bring people back to your website to complete an action
  19. 19. © 2019 PRO TIP Remarketing Email and text messaging that brings people back to your website to complete an action
  20. 20. © 2019 Trend #2 Media channel mix becomes more diverse.
  21. 21. © 2019© 2019
  22. 22. © 2019
  23. 23. © 2019 LEAP AHEAD
  24. 24. © 2019 LEAP AHEAD
  25. 25. © 2019 ● Video ads ● Google AdWords ● Streaming Radio ● Native Ads ● SMS Text ● Social ● Out of Home ● Pay-per-Click ● Dynamic Creative ● Radio © 2019
  26. 26. © 2019 PRO TIP Creating a Media Strategy ● Cover multiple channels ○ PPC, banners, traditional, Google ● Align to real data ○ Cost per hire x how many hires ● Leave room for experimentation
  27. 27. © 2019 Trend #3 Technology takes the wheel.
  28. 28. © 2019© 2019
  29. 29. © 2019© 2019
  30. 30. © 2019 T.A. TECH ENABLING SMARTER DECISIONS • Programmatic job advertising • “Smart” job sponsorship • CRM drip campaigns • A.I. based SMS and chatbots • Centralized analytics
  31. 31. © 2019 WHAT IS PROGRAMMATIC? ● The automation of bidding, buying, placement & optimization of job ads done entirely through software ● Channels are paid for performance of driving applicants, not just clicks Pay for Apply vs. Pay for Click WHAT IS PROGRAMMATIC ? Pay for Apply vs. Pay for Click RallyFwd: Brandon Luiszer
  32. 32. © 2019 LEAP AHEAD
  33. 33. © 2019
  34. 34. © 2019 PRO TIP Reallocating Budget ● Decision criteria ○ What is your definition of success? Of ROI? ● Track & analyze ○ Make decisions based on data
  35. 35. © 2019 Trend #4 The candidate journey is conversion-optimized.
  36. 36. © 2019© 2019
  37. 37. © 2019© 2019
  38. 38. © 2019 • Trend #1 - Enhanced Job Descriptions • Trend #2 - Persona Landing Pages • Trend #3 - Dynamic Content CONVERSION OPTIMIZATION TRENDS IN RECRUITING
  39. 39. © 2019 LEAP AHEAD Hilton Grand Vacations
  40. 40. © 2019 Candidate lands on home page
  41. 41. © 2019 Clicks “Apply” for Call Center but doesn’t complete the application
  42. 42. © 2019 On next visit to careers site, relevant creative is served up
  43. 43. © 2019 On next visit to careers site, relevant creative is served up
  44. 44. © 2019 On next visit to careers site, relevant creative is served up
  45. 45. © 2019 PRO TIP Conversion Rate Optimization
  46. 46. © 2019 Thank You!

In this on-demand webinar, Rally Recruitment Marketing and Symphony Talent share 4 job advertising trends not to miss in 2019. We feature success stories of forward-thinking employers that are using these trends to create awareness for their employer brand, build their talent pipelines ahead of the business need and shorten time to fill.

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