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Auto dealers Internet Marketing Research

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Car Dealers latest internet marketing report that allows you to understand the power of branding and the strenght of have an effective internet marketing campaign that target your bottom line profit: ROI

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Auto dealers Internet Marketing Research

  1. 1. © hibu plc 2012 INTERNET MARKETING RESEARCH FOR YOUR CAR DEALER Presented by: Javier.Chero@hibu.com 941-822-3325 "A man who stops advertising to save money, is like a man who stops a clock to save time." -Henry Ford
  2. 2. hibu is a leading provider of print and digital services within the emerging local e-Marketplace for consumers and SMBs across its operations in the UK, US, Spain, and some countries in Latin America. An established, successful organization More than 9,000 employees globally Proven track record More than 75,000 SEM campaigns and 330,000 websites launched/hosted Certified Analysts An experienced team of Google & Yahoo/Bing certified SEM & SEO experts manage your campaign ABOUT US
  3. 3. 1 # Brand Awareness
  4. 4. WHERE TO PLACE YOUR ADS
  5. 5. YOUR AD HERE
  6. 6. © hibu plc 2012 14 TARGET MOBILE USERS 82 % of smartphone users search for local information on-the-go with their devices. Source: Localeze/15 Miles Local Search usage Study, December 2011
  7. 7. 2 # Driving Purchase Keywords Ad Copy Tropical Cadillac – Sarasota, Bradenton www.tropicalcadillac.com We serves Cadillac customers for all their transportation needs near Sarasota, St. Petersburg, and Bradenton. 941-990-9900Cadillac Cadillac maintenance Cadillac repair Car for sale Cadillac pre owned Cts Cadillac – Sarasota, Bradenton www.TropicalCadillac.com We serves Cadillac customers for all their transportation needs near Sarasota, St. Petersburg, and Bradenton. 941-990-9900 YOUR AD
  8. 8. © hibu plc 2012 16 CONVERSION-BASED CAMPAIGN MANAGEMENT “The Other Guys” COMPANY AD GROUP KEYWORDS AD TEXT WEBSITE HOME PAGE DEDICATED CAMPAIGN ANALYST DEDICATED CAMPAIGN ANALYST PROFIT CENTER AD GROUP PROFIT CENTER AD GROUP PROFIT CENTER AD GROUP PROFIT CENTER AD GROUP PROFIT CENTER AD GROUP PROFIT CENTER AD GROUP PROFIT CENTER AD GROUP PROFIT CENTER AD GROUP PROFIT CENTER AD GROUP PROFIT CENTER AD GROUP PROFIT CENTER AD GROUP PROFIT CENTER AD GROUP PROFIT CENTER KEYWORD S PROFIT CENTER KEYWORD S PROFIT CENTER KEYWORD S PROFIT CENTER KEYWORD S PROFIT CENTER KEYWORD S PROFIT CENTER KEYWORD S PROFIT CENTER KEYWORD S PROFIT CENTER KEYWORD S PROFIT CENTER KEYWORD S PROFIT CENTER KEYWORD S PROFIT CENTER KEYWORD S PROFIT CENTER KEYWORD S PC AD TEXT PC AD TEXT PC AD TEXT PC AD TEXT PC AD TEXT PC AD TEXT PC AD TEXT PC AD TEXT PC AD TEXT PC AD TEXT PC AD TEXT PC AD TEXT PROFIT CENTER LANDING PAGE PROFIT CENTER LANDING PAGE PROFIT CENTER LANDING PAGE PROFIT CENTER LANDING PAGE PROFIT CENTER LANDING PAGE PROFIT CENTER LANDING PAGE PROFIT CENTER LANDING PAGE PROFIT CENTER LANDING PAGE PROFIT CENTER LANDING PAGE PROFIT CENTER LANDING PAGE PROFIT CENTER LANDING PAGE PROFIT CENTER LANDING PAGE Multiple Ad Groups/Landing Pages Drive Strong Conversions ©2012 Yellowbook Inc. All rights reserved. Yellowbook®
  9. 9. ON- PAGE ON- PAGE  Keywords  Body copy/content  TITLE, ALT & META tags  Embedded video  URL age & structure OFF- PAGE OFF- PAGE  Site popularity/auth.  Inbound links  Press releases, articles  Local listings/maps SOCIAL MEDIA SOCIAL MEDIA  Facebook/Twitter/G+  Video & photo sharing  Blogs, reviews/ratings  Other social media signals 3 # Creates Relevancy : SEO SEARCH ENGINE OPTIMIZATI ON (SEO) SEARCH ENGINE OPTIMIZATI ON (SEO) ©2012 Yellowbook Inc. All rights reserved. Yellowbook® and Yellowbook360 are service marks of Yellowbook Inc.℠ All trademarks shown and their graphic elements are the registered trademarks of their respective owners.
  10. 10. Off-pageOff-page to Increase Yourto Increase Your AuthorityAuthority
  11. 11. HOW WILL I TRACK MY RESULTS? ONLINE anytime ONLINE anytime WEEKLY REPORTS via email WEEKLY REPORTS via email ©2012 Yellowbook Inc. All rights reserved. Yellowbook® ,Yellowbook360 and WebReach are service marks of Yellowbook Inc.℠ ℠ All trademarks shown and their graphic elements are the registered trademarks of their respective owners.
  12. 12. BRAND 594 calls in 3 months HUGE ROI GOOGLE TEAM AVERAGE RESULT NATIONWIDE 1 % CTR 4 % CTC GOOGLE LIVE CAR DEALER ACCOUNT
  13. 13. CADILLAC BRAND 8% CTC calls in 3 months HUGE ROI GOOGLE TEAM AVERAGE RESULT NATIONWIDE 1 % CTR 4 % CTC GOOGLE LIVE CAR DEALER ACCOUNT
  14. 14. BRAND 1,017 calls in 6 months ! HUGE ROI GOOGLE TEAM AVERAGE RESULT NATIONWIDE 1 % CTR 4 % CTC GOOGLE LIVE CAR DEALER ACCOUNT
  15. 15. BRAND 2807 CALLS SO FAR OVER 14% CTC HUGE ROI GOOGLE TEAM AVERAGE RESULT NATIONWIDE 1 % CTR 4 % CTC GOOGLE LIVE CAR DEALER ACCOUNT

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