5. Your Ethics Examples
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•
•
•
•
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Email Spam
Misleading offers
Outright fraud
Information theft
Failure to protect someone else (fiduciary)
False statements/lack of transparency
6. Relevant Laws
• CAN-SPAM of 1998
– Don’t send unless you have a relationship (FTC)
– Must have contact info
– Must be able to opt-out
• Children's Online Privacy Protection Act of 1998
– No collecting info from children (FTC)
• Digital Millennium Copyright Act of 1998.
– Civil and criminal penalties for pirating and other
unauthorized use of software.
• And many, many more…
7. Say you stole an idea online…
• You’re caught
• And convicted
• How did you get the info in the first place?
– Who else is an accessory?
– Computer?
– Internet service provider?
15. Your Responsibilities
• Protecting things you don’t own but are responsible
for from being stolen or compromised
• Not misleading your audience
• Providing value
• Sourcing and paying for value you received
19. Are you going to be ethical?
SO…
• What was a new idea for you?
• What will you do differently?
• What will you be watchful for?
20. Next session:
• Last Quiz on Monday: ethics
• Week of Nov 18 Discussion:
– Public Policy
– International Digital Marketing
• Week of Nov 22: No class/Thanksgiving
• Week of Dec 2: Workshop your plans in class
• Dec 16: Final presentations
