Big Data and Big Law at Walmart - StampedeCon 2013
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At the StampedeCon 2013 Big Data conference in St. Louis, Anthony Martin, Chief Privacy and Information Security Counsel at Walmart, presented Big Data and Big Law at Walmart. This is the story of one global, multichannel company’s walk through the increasingly complicated Legal, Compliance, Security maze while trying to recognize the implicit value of Big Data programs.
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Big Data and Big Law at Walmart - StampedeCon 2013
- 1. BIG DATA BIG LAW Anthony Mar+n Walmart
- 3. SATURDAY MORNING MEETING 730 AM
- 5. “Informa<on will be your compe<<ve advantage.” -‐ Ginny Rome4y
- 6. “Informa<on has always been our compe<<ve advantage.” -‐ Me
- 8. Sign on the 101
- 11. Big Data eCommerce Supply Chain POS Real Estate Disaster Recovery Legal HR Social
- 12. These databases will grow to connect every individual to at least one closely guarded secret. … And these companies are combining their data stores, which will give rise to a single, massive database. I call this the Database of Ruin. -‐Paul Ohm
- 13. Costs of Incidents Source: Privacy Rights Clearinghouse, “Chronology of Data Breaches,” *Does NOT include goodwill
- 16. Third Party Sources • Credit • Insurance Consumer Reports/ FCRA Card Brand Rules • Payment card data State Law Health Care/ HIPAA • Pharmacy data • Op+cal data • MoneyCenter partners Financial Services • State health privacy laws • Money orders • Check cashing • Banking • Reloadable cards • See all overlapping circles (e.g., health, financial, electronic communica+ons, video, marke+ng, etc.) • PII generally (biometric, SSN, fin. acct #, gov’t ID #, etc.) • Loca+on tracking • State financial privacy laws (CA/VT, GLB) Electronic Communica<ons/ ECPA • Email content • Info from filter/ firewall • URLs? • State anL-‐ wiretap laws • Experian? • GE? Walmart’s /Sam’s U.S. Privacy Policies • All consumer personal info (collected in-‐store or online (includes mobile apps) Other Sources: • Federal Guidelines o FTC o DOC o White House o FIPs • Associa+on Guidelines o DMA o MMA o NAI o IAB o Etc. Children • Info collected online from kids < 13 Interna<onal • Essen+ally any informa+on about an individual • Audio/visual purchase/ rental/viewing Video/ VPPA • State video privacy laws • Email • Text/MSCM • Postal • Fax Marke<ng • State DNC, etc. Other • ??? • Info via Walmart U.S. websites and mobile apps Walmart’s Interna<onal Privacy Policies • Consumer info • Social media sites • Business Partners • Info & AnalyLcs Firms
- 17. LEGAL PRIVACY SECURITY COMPLIANCE
- 18. COLLECT • Right to collect? • Privacy STORE • PAT Safeguards • Security USE or SHARE • Right to use or share? • Privacy
- 19. FIPPS Fair Informa<on Prac<ce Principles
- 20. NOTICE CHOICE/CONSENT ACCESS SECURITY ACCOUNTABILITY
- 21. NOTICE CHOICE/CONSENT ACCESS SECURITY ACCOUNTABILITY
- 22. NOTICE Transparency. Individual Par+cipa+on. Purpose Specifica+on. Use Limita+on. Data Minimiza+on.
- 23. NOTICE Transparency. Individual Par+cipa+on. Purpose Specifica+on. Use Limita+on. Data Minimiza+on.
- 24. COLLECT • Right to collect? • Privacy STORE • PAT Safeguards • Security USE or SHARE • Right to use or share? • Privacy Use of Data Limited to Specific Purpose
- 25. “CONTEXT”
- 28. “RELEVANCE”
- 30. “GUARDRAILS”
- 33. PRIVACY by DESIGN Vs. The 1% = Culture
- 34. Culture
- 36. STORE • Physical, Administra+ve and Technical Safeguards • Security
- 39. “CX” and “UX”
- 40. COLLECT • Right to collect? • Privacy STORE • PAT Safeguards • Security USE or SHARE • Right to use or share? • Privacy When you share, you keep responsibility
- 41. LEGAL PRIVACY SECURITY COMPLIANCE PUBLIC RELATIONS REPUTATION GOODWILL TRUST
- 43. WHO OWNS THE DATA? Intellectual Property Issues
- 47. FINAL WORDS Anthony.Mar<n@WalmartLegal.com @AMPrivacy