Tugas Manajemen Pemasaran Semester 2 Jurusan Manajemen Bisnis ITS

1. Lisa Gunawan - 2512101034
Mar. S
• Tailored to fulfill
consumer needs
• Using its name of
the brand for their
products
•PTL.o wN ceossttle Indonesia
Sereal :
Susu : Dancow, Milo,
Bear Brand,
Carnation, etc.
Dll.
TI - Manajemen Bisnis
Value
• They get customer’s
trust and good
image for customer
• They give good
quality and
Competitors
affordable price

2. Price
• Nestle Corn Flakes 150g : Rp.14.675
• Corn Flakes 275 gr : Rp.23.575
People who consume it :
132 million (2,27% orang Indonesia)
Jika dikalkulasikan :
Pendapatan kotornya/hari
150g : Rp 1.937.100.000.000,-
275g : Rp 3.111.900.000.000,-
Total : Rp 5.049.000.000.000,-
Lisa Gunawan - 2512101034
TI - Manajemen Bisnis