SlideShare a Scribd company logo
1 of 16
Content Management System =/= Management of Content
The CMS honey trap
Myth 1: The ‘IT Solution’
Myth 1: The ‘IT Solution’ ,[object Object],[object Object],[object Object],[object Object]
Myth 2: ‘Enabling content owners’
Myth 2: ‘Enabling content owners’ ,[object Object],[object Object],[object Object],[object Object]
Myth 3: global changes
Myth 3: global changes ,[object Object],[object Object],[object Object]
Myth 4: saving money CMS
Myth 4: saving money ,[object Object],[object Object],[object Object],[object Object]
So what’s the solution? ,[object Object]
Huge paradigm shift! ,[object Object],[object Object],[object Object]
What is Content Management? 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Content Management? 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mike McConnell –  [email_address] Iain Middleton – iain@imiddleton.com

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