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Community Media 2.0:

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Using web-based technologies to reach beyond your cable channel
ACM Northeast Video Festival
Friday - November 17, 2007 - Brockton, MA

Published in: Business, Technology
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Community Media 2.0:

  1. 1. Community Media 2.0 Using web-based technologies to reach beyond your cable channel ACM Northeast Video Festival Friday - November 17, 2007 - Brockton, MA
  2. 2. Presentation Online http://www.organizerscollaborative.org/presentations
  3. 3. New Technologies <ul><li>Web 2.0 - called the semantic, participatory and / or read/write web </li></ul><ul><li>Allow for distributed contribution </li></ul><ul><li>Have features that allow for easy sharing </li></ul><ul><li>Often are open at the software or platform level </li></ul><ul><li>One tool linking / integrating with another </li></ul>
  4. 4. Links to Community Media
  5. 5. Links to Community Media <ul><li>Accessible & low-cost </li></ul>
  6. 6. Links to Community Media <ul><li>Accessible & low-cost </li></ul><ul><li>Need for education & training </li></ul>
  7. 7. Links to Community Media <ul><li>Accessible & low-cost </li></ul><ul><li>Need for education & training </li></ul><ul><li>Enable broad communication </li></ul>
  8. 8. Links to Community Media <ul><li>Accessible & low-cost </li></ul><ul><li>Need for education & training </li></ul><ul><li>Enable broad communication </li></ul><ul><li>Ideal for niche, local or fringe communities </li></ul>
  9. 9. Links to Community Media <ul><li>Accessible & low-cost </li></ul><ul><li>Need for education & training </li></ul><ul><li>Enable broad communication </li></ul><ul><li>Ideal for niche, local or fringe communities </li></ul><ul><li>Compatible with free speech agenda </li></ul>
  10. 10. Links to Community Media <ul><li>Accessible & low-cost </li></ul><ul><li>Need for education & training </li></ul><ul><li>Enable broad communication </li></ul><ul><li>Ideal for niche, local or fringe communities </li></ul><ul><li>Compatible with free speech agenda </li></ul><ul><li>Dependent on telecommunications infrastructure </li></ul>
  11. 11. To Keep in Mind <ul><li>Need for web 2.0 skills & online community expertise on staff or in your volunteer base </li></ul>
  12. 12. To Keep in Mind <ul><li>Need for web 2.0 skills & online community expertise on staff or in your volunteer base </li></ul><ul><li>Building it is not enough </li></ul>
  13. 13. To Keep in Mind <ul><li>Need for web 2.0 skills & online community expertise on staff or in your volunteer base </li></ul><ul><li>Building it is not enough </li></ul><ul><li>Think like a host or facilitator, not like a producer or gatekeeper </li></ul>
  14. 14. To Keep in Mind <ul><li>Need for web 2.0 skills & online community expertise on staff or in your volunteer base </li></ul><ul><li>Building it is not enough </li></ul><ul><li>Think like a host or facilitator, not like a producer or gatekeeper </li></ul><ul><li>Bandwidth is critical </li></ul>
  15. 15. To Keep in Mind <ul><li>Need for web 2.0 skills & online community expertise on staff or in your volunteer base </li></ul><ul><li>Building it is not enough </li></ul><ul><li>Think like a host or facilitator, not like a producer or gatekeeper </li></ul><ul><li>Bandwidth is critical </li></ul><ul><li>Not as many computers as TV - important to address the digital divide in our communities </li></ul>
  16. 16. To Keep in Mind <ul><li>Need for web 2.0 skills & online community expertise on staff or in your volunteer base </li></ul><ul><li>Building it is not enough </li></ul><ul><li>Think like a host or facilitator, not like a producer or gatekeeper </li></ul><ul><li>Bandwidth is critical </li></ul><ul><li>Not as many computers as TV - important to address the digital divide in our communities </li></ul><ul><li>It’s OK not to understand the technology, it’s NOT OK to bury your head in the sand and hope it goes away </li></ul>
  17. 17. Possible Uses <ul><li>Promotional Website </li></ul>
  18. 18. Possible Uses <ul><li>Promotional Website </li></ul><ul><li>Content Distribution </li></ul>
  19. 19. Possible Uses <ul><li>Promotional Website </li></ul><ul><li>Content Distribution </li></ul><ul><li>Group Collaboration </li></ul>
  20. 20. Possible Uses <ul><li>Promotional Website </li></ul><ul><li>Content Distribution </li></ul><ul><li>Group Collaboration </li></ul><ul><li>Community Building </li></ul>
  21. 21. <ul><li>Simplify updates </li></ul><ul><li>Add richness </li></ul><ul><li>Share resources </li></ul><ul><li>Create design flexibility </li></ul><ul><li>Ease interactivity </li></ul>Promotional Website (features)
  22. 22. Promotional Website (tools) <ul><li>Content-management systems (i.e. Drupal, Plone, GetActive, Kintera) </li></ul><ul><li>CSS – Cascading Style Sheets </li></ul><ul><li>Javascript – client-side scripting language </li></ul><ul><li>XHTML – Extensible HyperText Markup Language / </li></ul><ul><li>AJAX – Asynchronous Javascript + XML </li></ul><ul><li>Flash – interactive design </li></ul><ul><li>Database-backed (I.e. MySQL) w/ code to pull into web (I.e. PHP) </li></ul>
  23. 23. Promotional Website (an example) Grassroots Radio Conference http://www.grassrootsradioxii.org
  24. 24. Promotional Website (another example) CSS Zen Garden http://www.csszengarden.com/
  25. 25. Promotional Website (other models) Community Partners - http://www. compartners .org MNN – http://www. mnn .org Creative Commons - http:// creativecommons .org/ UML - http://www.uml. edu Physcisians for Human Rights - http://phrusa.ga1.org (temp) - http://www.physiciansforhumanrights.org (soon to launch)
  26. 26. Content Distribution (features) <ul><li>Video </li></ul><ul><li>Audio </li></ul><ul><li>Writing </li></ul><ul><li>Pictures </li></ul><ul><li>Information </li></ul>
  27. 27. Content Distribution (some tools) <ul><li>Blogs </li></ul><ul><li>Wordpress – http://www. wordpress .com </li></ul><ul><li>Blogger – http://www. blogger .com </li></ul><ul><li>Photos </li></ul><ul><li>Flickr – http://www. flickr .com </li></ul><ul><li>Photo Bucket - http:// photobucket .com/ </li></ul><ul><li>Audio </li></ul><ul><li>Our Media – http://www. ourmedia .org </li></ul><ul><li>Odeo – http://www. odeo .com </li></ul><ul><li>Podpress – www.mightyseek.com/podpress/ </li></ul><ul><li>Video </li></ul><ul><li>Blip.tv – http://www.blip. tv </li></ul><ul><li>YouTube – http://www. youtube .com </li></ul>
  28. 28. Content Distribution (an example) Community Connections http://communications. uml . edu /connections
  29. 29. Content Distribution (another example) Merrimack Valley Hub http://www.mvhub.com
  30. 30. Content Distribution (other models) <ul><li>LTC - http://www.ltc.org </li></ul><ul><li>Cambridge Community TV – http://www.cambridgetv.org </li></ul><ul><li>Current TV – http://www.currenttv.org </li></ul><ul><li>Story Corps – http://www.storycorps.net </li></ul><ul><li>Front Porch – http://www.appalshop.org/frontporch </li></ul><ul><li>Open Source Radio - www.radioopensource.org/ </li></ul><ul><li>PRX – http://www.prx.org </li></ul><ul><li>Outlet – http://www.outletzine.org </li></ul><ul><li>ACM Boston Conference - http://www.acmboston.org </li></ul>
  31. 31. Group Collaboration <ul><li>Staff </li></ul><ul><li>Members </li></ul><ul><li>Community </li></ul><ul><li>Peers </li></ul><ul><li>Producers </li></ul>
  32. 32. Group Collaboration (tools) <ul><li>Google – http://www.gmail.com </li></ul><ul><li>Yahoo! - http://www.yahoo.com </li></ul><ul><li>Wiki - http://www.mediawiki.org </li></ul><ul><li>CMS - http://www.drupal.org or http://www.plone.org </li></ul><ul><li>Del.icio.us - http://del.icio.us </li></ul><ul><li>Moodle - http://www.moodle.org </li></ul><ul><li>phpBoard - http://www.phpbb.com/ </li></ul>
  33. 33. Group Collaboration (another example) Google Tools http://www.google.com/ig?hl=en
  34. 34. Group Collaboration (an example) PEG Space http://www.pegspace.org
  35. 35. Group Collaboration (models) BSM Teamspace - http://communications.uml.edu/teamspace Wikipedia - http://www.wikipedia.com Echo Chamber Project - http://www.echochamberproject.com/ WUML Forum - http://forum.wuml.org/
  36. 36. Community Building <ul><li>Dialogues </li></ul><ul><li>Community Issues </li></ul><ul><li>Connecting </li></ul><ul><li>Organizing Individuals and Group </li></ul>
  37. 37. Community Building (tools) All previous tools Constant Contact - http://www.constantcontact.com Democracy in Action - http://www.democracyinaction.org Green Media Toolshed - http://www.greenmediatoolshed.org/ DotOrganize Tool Crib - http://toolcrib.ning.com/ CivicSpace - http://www.civicspacelabs.org
  38. 38. Community Building (an example) iBrattleboro http://www.ibrattleboro.com/
  39. 39. Community Building (another example) Digital Divide Network http://www.digitaldividenetwork.org
  40. 40. Community Building (models) <ul><li>Craigslist - http://www. craigslist .org </li></ul><ul><li>Slashdot - http://www. slashdot .org </li></ul><ul><li>MoveOn.org - http://www. moveon .org </li></ul><ul><li>iBrattleboro - http://www.ibrattleboro.com </li></ul><ul><li>Public Insight Journalism - http://minnesota.publicradio.org/publicinsightjournalism/ </li></ul>
  41. 41. Some Random Bits <ul><li>RSS - Really Simple Syndication </li></ul><ul><li>Google Analytics </li></ul><ul><li>Bloglines - http://www. bloglines .com </li></ul><ul><li>Flock - http://www.flock.com </li></ul><ul><li>Dreamhost - http://www.dreamhost.com </li></ul><ul><li>Community Software Lab - http://www.thecsl.org </li></ul>
  42. 42. Group Brainstorming <ul><li>Separate into groups </li></ul><ul><li>You have 45 minutes to work on creating a community media project using these tools </li></ul><ul><li>Answer these questions: </li></ul><ul><ul><li>What type of project is it? </li></ul></ul><ul><ul><li>Who is the audience? </li></ul></ul><ul><ul><li>What features will it have? </li></ul></ul><ul><ul><li>What tools will you need (real or imagined)? </li></ul></ul><ul><li>We will group back together and share your ideas - figure out how you will present to the larger group </li></ul>
  43. 43. Some Possible Partners <ul><li>Organizers’ Collaborative - ODI - http://www.organizerscollaborative.org </li></ul><ul><li>NTEN - http://www.nten.org </li></ul><ul><li>Npower - http://www.npower.org </li></ul><ul><li>Third Sector New England - http://www.tsne.org </li></ul><ul><li>CTCNet - http://www.ctcnet.org </li></ul><ul><li>Alliance for Community Neworks - http://www.afcn.org </li></ul>
  44. 44. Resources <ul><li>You can find this presentation and additional </li></ul><ul><li>links online at: </li></ul><ul><li>http://www.organizerscollarborative.org/presentations </li></ul>
  45. 45. My Contact Info <ul><li>Felicia Sullivan </li></ul><ul><li>Organizers’ Collaborative </li></ul><ul><li>14 Beacon Street - Suite 707 </li></ul><ul><li>Boston, MA 02108 </li></ul><ul><li>617.720.6190 </li></ul><ul><li>[email_address] </li></ul><ul><li>http://www.organizerscollaborative.org </li></ul>

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