1. Prototyping
An idea in a making
January 11, 2013

2. Interaction Patterns Android Activities and
Project
Tasks
Per Nordqvist
• Soft Interaction Designer
Ocean Observations
per@oceanobservations.com
• Organic pernordqvist
• Deep Lisa Tyboni
Interaction Designer
Ocean Observations
• Adaptable lisa@oceanobservations.com
lisatyboni
• Distinct
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3. Introduction
Ocean Observations
in 30 sec!
Ocean Observations’ redesign of the Android UI, helped
our client Japanese operator KDDI break the pre-order
record of smartphones in Japanese history. Being 5 times
more popular than the runner up Samsung Galaxy.
Hard-to-use and meaningless products are bad for
business. With help from insights about users of services
and products as well as technology & market trends we
come up with design strategies and UI design that makes
digital services easier to use and more lovable.
We create meaningful interactions with and for brands all
over the world. Besides KDDI we have helped for
example ABB design more secure control systems to be
used in areas like nuclear power plants, and made sure
Skype had a coherent experience across mobile
platforms at launch.
No use, no gain. Our design services will help you win!
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4. Introduction
Three parts..
with breaks in between
An idea in a making
Discussion about prototypes in general and parameters to consider.
A smorgasbord of cases
We share examples of how we have worked with and the experiences
we have gained by making prototypes.
The case: Service Design
Service prototyping exercise.
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5. An idea in a making
PROTO... why?
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6. An idea in a making
Without an iterative workflow...
End of project
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7. An idea in a making
...you’re lucky if you’re the winner.
Maybe this path offered a better end result? End of project
End of project
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8. An idea in a making
Prototypes help you to choose
the right way
End of project
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9. An idea in a making
Test with 5 users to find 80% of
the usability problems
Source: Jacob Nielsen’s Alertbox
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10. An idea in a making
Different strokes for different ideas
Time & cost
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11. An idea in a making
Quick and dirty
Quick and dirty
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12. An idea in a making
Rapid digital
Quick and dirty Rapid digital
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13. An idea in a making
Full-blown development
Quick and dirty Rapid digital Full-blown development
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14. An idea in a making
How to choose?
Target group
Time
THE
PROTOTYPE
Environment
Outcome
Platform & Device
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15. An idea in a making
Target group
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16. An idea in a making
Environment
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17. An idea in a making
Platform & Device
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18. An idea in a making
Time
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19. An idea in a making
Outcome
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20. Schedule
Three parts..
with breaks in between
An idea in a making
Discussion about prototypes in general and parameters to consider.
A smorgasbord of cases
We share examples of how we have worked with and the experiences
we have gained by making prototypes.
The case: Service Design
Service prototyping exercise.
20