Usability meets advertising

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Usability & advertising - a perfect match. But why? And why did it took so long ... ?

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Usability meets advertising

  1. 1. Advertisingmeetsusability
  2. 2. source: wikip edia.org/source: wikipedia.org/
  3. 3. Een gelukkig getrouwd stel Picture by flickr.com/photos/shandopics/
  4. 4. Online is mainstream
  5. 5. Minder budget, evenveel impact meer
  6. 6. We worden allemaal kritischer
  7. 7. Picture by flickr.com/photos/carreon/
  8. 8. Voor wie maken we reclame?
  9. 9. Deadlines, pitches, last-minute ...
  10. 10. Groot bedrijf, veel lagen
  11. 11. 1+1+1
  12. 12. Usabilityadvocaat van de eindgebruiker
  13. 13. Design Testing CheckIntake Scope Prep. Definition Strategy Concept Execution Learnings
  14. 14. Design Testing CheckIntake Scope Prep. Definition Strategy Concept Execution Learnings
  15. 15. Usability Check - Design‣ Improvement report‣ Must, could, should have principe‣ Learnings‣ Doelgroep‣ In overleg met de designer‣ In overleg met creatief directeur
  16. 16. Niet afstraffenwel iedereen laten evolueren
  17. 17. Minder follow-up, meer research
  18. 18. Design Testing CheckIntake Scope Prep. Definition Strategy Concept Execution Learnings
  19. 19. Usability testing‣ 5 tot 10 mensen‣ Gemodereerd interview‣ Afwerken van taken‣ Betaalbare tools
  20. 20. ToolsGuerrilla usability testing
  21. 21. Silverback geluid, video via webcam & schermopname 69 $Intuition HQ Click & heatmap 9 $Usabilla Click & heatmap, time spent 49 $Userplus Video, time spent, detailed metrics & information ... made in belgium!
  22. 22. LaekenUniversity
  23. 23. /bacillus/ om/photosso urce: flickr.c
  24. 24. that’s it!Erlend Debasttwitter.com/erlenderlend@artueel.be

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