Impact of Emerging Technology on Institutional Investing

1. ​Peter Hubert
​Head of Insights, APAC
​LinkedIn
Impact of Emerging Technology on
Institutional Investing

2. Are digital and social
resources gaining traction
among institutional investors?

3. Kevin Lim
Investment Advisor
Kevin works as a senior
investment advisor for a mid-
market hedge fund in
Singapore.
He has been in the
institutional investment field
for over 8 years.

4. Kevin has been promoted 4
times and is now responsible
for the investment decisions
for one of his firm’s largest
portfolios.
Kevin Lim
Investment Advisor

5. Kevin is an avid social
media user
49%
51%
82%
84%
95%
Niche Publications/
Sites
Blogs/ Discussion
Forums
News Sites
Company's Websites
or Blogs
Social Media
Sources
Digital sources used for obtaining
finance-related information

6. Learn about investment products/
services
Research asset management
firms
Read timely news or market/
industry updates
Research specific industries
Seek opinions or commentary on
markets/ events
55%
43%
43%
41%
41%
He actively uses social to
become a better informed
advisor
Top purposes cited for using
social media

7. He trusts the social channel
he uses, and practically
applies what is learnt
Conduct further research on
an industry issue or topic
47%
Change their perspective
on an industry issue or topic
55%
Share the information with
decision makers at their
company
47%
Choose to work with a
particular company or client
39%
Start a discussion with my
investment consultant
49%
Make an investment
recommendation or decision
39%

8. You’re more likely to
influence and engage Kevin
on LinkedIn
Institutional Investors are
more likely to use LinkedIn over
Twitter or Facebook when seeking
subject matter education

10. Be ‘always on’ and deliver a steady stream of
valuable information
Tailor your content to maximise engagement
with your audience
Develop a content calendar and plan what
you want to say
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