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Leveraging Social Media (For Attorneys)
- 1. Presented by: Debbie Bridges Duffy, President, Bridges Court Reporting Kimber Russell, Esq., Senior Discovery Consultant, BlueStar Leveraging Social Media
- 2. Prologue: Why Lawyers Must Educate Themselves on Social Media • Ethical obligation/Competence • Business Development • Client Retention
- 3. • Competence – Client posts – Discoverability – Service • NY divorce court judge allowed husband to be served through Facebook because he had no fixed address (Baidoo v. Spinnell) Relevance to practice of law
- 4. • Competence – In 2012, the ABA amended Model Rule 1.1 Comment 8: “To maintain the requisite knowledge and skill, a lawyer should keep abreast of changes in the law and its practice, including the benefits and risks associated with relevant technology, engage in continuing study and education and comply with all continuing legal education requirements to which the lawyer is subject.” Relevance to practice of law
- 5. (by Findlaw) 2014 2005 Internet 38% 7% Consult local bar association 10% 13% Ask friend/relative 29% 65% Yellow pages 4% 10% How do clients find attorneys?
- 6. Agenda: • Most widely-used platforms • Benefits of developing social media strategy • Getting the most from each social media platform • Best practices/avoiding pitfalls
- 7. Most widely used platforms:
- 8. Benefits of developing social media strategy • Increased SEO/ROI • Branding • Business Development – How are clients finding you – Incorporating social media into client lifecycle
- 9. Demographics
- 10. Demographics
- 11. Demographics
- 12. Communicating on different platforms: Status updates Shares Likes Endorsements Recommendations #
- 13. Getting the most from: • Proper profile configuration • Headshot • Endorsements • Recommendations • Becoming an influencer • What to share as an update – Use of easy-to-share imagery
- 14. Getting the most from: • Personal page v. Fan Page • About us page • Status updates
- 15. Getting the most from: • Trending topics • Hashtags • @ Mentions • Following • Gaining followers
- 16. Best practices: LinkedIn • Content to share • Don’t treat like Facebook • Subjects to avoid discussing/sharing
- 17. Don’t Do
- 18. Best practices: Facebook • Engage without creating legal relationship • Content to share • What NOT to do
- 24. • Make sure to keep personal/professional accounts separate • Adopt a social media policy to ensure ethical compliance • Professional responsibility rules still apply to online behavior – Maintaining privacy & client confidentiality – Adherence to solicitation & advertising guidelines – Using cautionary language to avoid unintentionally forming attorney-client relationships Ethical Considerations
- 25. Develop your social media strategy • Identify your goals • New business • Expand client base or practice area • Expand into new geographical market • Choose audience • Prospective clients • Clients in new practice area • Referrals • Create targeted messages • Demonstrate expertise with useful content—not repetitive sales pitches • Share • Interact
- 26. Analytics • Which platforms are getting the most traction? • Increase fan/follower engagement
- 27. Final considerations: – Anything can go viral • All updates are immediately visible to all your connections • Even deleted posts are cached or are otherwise searchable long after deletion – Privacy is not guaranteed • Other members can see when you view their profiles
- 28. Q & A • For a copy of this presentation, or if you have any questions about incorporating social media into your legal practice, email krussell@bluestarcs.com or debbie@bridgescourtreporting.com