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The Relevance Imperative - TECHconnect Singapore 2015

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Bryan Burdick, Global Head of B2B for LinkedIn Marketing Solutions, covered about the challenges and opportunities posed by an increasingly complex buyer’s journey and share valuable insights on how to not only keep pace, but forge confidently ahead.

Visit the URL below for photos of TECHconnect Singapore 2015 at the RedDot Design Museum: https://business.linkedin.com/marketing-solutions/ms/e/15/tech-connect-sg/highlights

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The Relevance Imperative - TECHconnect Singapore 2015

  1. 1. ​ Bryan A. Burdick ​ Global Head of B2B ​ LinkedIn Marketing Solutions
  2. 2. Today’s Reality
  3. 3. Target Customer
  4. 4. (Massive) Missed Opportunity
  5. 5. 95%LEAVE WITHOUT CONVERTING
  6. 6. 95%LEAVE WITHOUT CONVERTING 20%OPEN EMAIL
  7. 7. 1% Success Rate
  8. 8. The Crux of the Problem: Relevance at Scale
  9. 9. Bob Dylan “The Times They Are a Changin”
  10. 10. Five Trends Putting Wind in Our Sails FIVE TRENDS
  11. 11. Relevance in Mobile Becomes Reality TREND ONE
  12. 12. 50% of unique visiting members are mobile visitors
  13. 13. Brands Leverage Data to be Relevant With Better Content and Experiences TREND TWO
  14. 14. “Hello, Mr. Burdick. We recognize you by your phone number. Are you calling about your flight tomorrow?”
  15. 15. Technology is Unlocking a Vast Nurturing Opportunity TREND THREE
  16. 16. Target Customer Relevance Marketing
  17. 17. We’re Getting Better at Predicting Success TREND FOUR
  18. 18. The Fusion of Advertising & Marketing Technology TREND FIVE
  19. 19. Marketing Automation Ad Technology Relevance Marketing Scale Personalization
  20. 20. 27
  21. 21. Our Audience
  22. 22. = Over 370 million members in over 200 countries and territories.
  23. 23. Publishing Platform
  24. 24. Publishing Platform 1M Posts
  25. 25. Publishing Platform 10K Posts / Day
  26. 26. Be The Most Effective Platform For Marketers to Engage With Professionals
  27. 27. Be Relevant Early
  28. 28. Be Relevant On and Off Desktop
  29. 29. Be Relevant to Known and Anonymous Audiences, Wherever They Travel Online
  30. 30. WEEK 1 MESSAGE WEEK 2 MESSAGE WEEK 3 MESSAGE
  31. 31. Measure Your Relevance
  32. 32. Target Customer Relevance Marketing
  33. 33. ©2015 LinkedIn Corporation. All Rights Reserved.

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