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Here Comes the Next Wave of Marketing & Media… Crisis requires radical shifts in thinking In this recession economy smart marketers are now rethinking traditionally held views...
The Fastest Growing Marketing/Media Segments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Veronis Suhler Stevenson
12  Reasons Why  Word of Mouth ( Network Marketing ) Deserves Your Consideration In This Economy
Reason #2 – Word of Mouth Taps The Values of New, Customer Participation Culture Mass Media Word of Mouth ,[object Object],[object Object],Reason #1 – Word of Mouth Gets Noticed Customers Now Want: Freedom Customization  Scrutiny Integrity Collaboration Entertainment Speed Innovation Participation Values Grade 2/10 2/10 3/10 2/10 1/10 8/10 5/10 2/10 Participation Values Grade 9/10 8/10 9/10 9/10 10/10 8/10 8/10 9/10 Evaluation Score 25/80 70/80
Reason #3 – Word of Mouth Stimulates Action ,[object Object],[object Object],[object Object],[object Object],[object Object],BUT Reason #4 – Word of Mouth is More Trusted - 61% of people claim to buy the same brands as their friends (+28 pts. Vs. 4 years ago)  - 90% trust their spouse - 82% trust their friends Sources: Keller Fay/Yankelovich/Henley Centre Reason #5  – Word of Mouth is a Competitive Advantage
Reason #6 – Word of Mouth Has Longevity ,[object Object],[object Object],[object Object],[object Object],[object Object],Reason #7 – Word of Mouth Costs Less Per Impact National Ad campaign  low impact  splatter focus 82% of community members refer more people to a brand after joining Face to face or on the phone  high intensity  Bull’s eye focus Verses Reason #8 – Word of Mouth Targets Influence ,[object Object],[object Object],[object Object],Sources: Agent Wildfire, Keller Fay
Reason #10 – Word of Mouth is Consumer Driven   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mass Media Provides: WOM Provides: Reason #9 – Word of Mouth is More Measurable and Linked to Growth ,[object Object],[object Object],[object Object],Sources: Agent Wildfire, Bain
Reason #12 – Word of Mouth is the Now & the Future 58% of marketers agree that word of mouth influence will overtake traditional media influence within a generation 73% of marketers believe marketers will become much more important in an organization by leveraging word of mouth strategies and tactics  Source: Agent Wildfire Reason #11 – Word of Mouth Simply Provides More Advocacy   Ambassadorship Buzz Communication   Insight Innovation Operational Improvements   Real world feedback Solutions Support   User Generated Content
Don’t skate to where the puck is , skate to where it is going to be In hockey, football or life, you have to be ahead of the pack to receive the pass so you can score the goal. Don’t wait to run after the pass is begun. By then it is too late. Basic Slide Presentation Source:  Agent Wildfire, Toronto, Canada

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Why Use Network Marketing

  • 1. Here Comes the Next Wave of Marketing & Media… Crisis requires radical shifts in thinking In this recession economy smart marketers are now rethinking traditionally held views...
  • 2.
  • 3. 12 Reasons Why Word of Mouth ( Network Marketing ) Deserves Your Consideration In This Economy
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Reason #12 – Word of Mouth is the Now & the Future 58% of marketers agree that word of mouth influence will overtake traditional media influence within a generation 73% of marketers believe marketers will become much more important in an organization by leveraging word of mouth strategies and tactics Source: Agent Wildfire Reason #11 – Word of Mouth Simply Provides More Advocacy Ambassadorship Buzz Communication Insight Innovation Operational Improvements Real world feedback Solutions Support User Generated Content
  • 9. Don’t skate to where the puck is , skate to where it is going to be In hockey, football or life, you have to be ahead of the pack to receive the pass so you can score the goal. Don’t wait to run after the pass is begun. By then it is too late. Basic Slide Presentation Source: Agent Wildfire, Toronto, Canada