Best Practices for Publishing Posts on LinkedIn

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Since opening up our publishing platform, we’ve seen some incredible posts written by our members. Inspired by these amazing pieces, we’ve put together a brief guide to help you make the most of publishing on LinkedIn. Here are some tips and tricks for writing stand-out posts, strengthening your professional reputation, and boosting your reach.

Write about what you know:
-Share your observations, impressions, and firsthand experience with your job, company, or industry.
-Write about your successes--or your failures and how you've learned from them.
-Or write about what inspires you to do what you do.

When in doubt, turn to the news:
Look at recent headlines to see if any recent topics relate to your expertise or interests.

Write often:
Don't worry about waiting for the "perfect" draft--get your thoughts out there, then let the comments you get help craft your next big idea.

Draw readers in with a catchy headline:
Help your post get noticed by making sure the title really captures the message of your post. Avoid numbered lists, and if you're going to use a pun, make sure its more clever than clichéd.

Choose images that stand out:
A clear and compelling image gives people a reason to click--it's a window into your post. Tip: one of the best ways to find a good image is through Flickr's Creative Commons.

Remember: the best way to set yourself apart with your posts is to be authentic.
Above all else, be you and true to your voice. Try weaving in examples from your own experiences--personal anecdotes can go a long way toward capturing your audience’s attention.

What are you waiting for? Start writing here: https://www.linkedin.com/pulse/article/new

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  • How Linkedin can damage your business or career: http://www.slideshare.net/ishmelev/why-linkedin-will-faill
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  • Elk bedrijf heeft er mee te maken; medewerkers (vaste en flexibele) die hun eigen smart phone, tablet, laptop of ander device meebrengen en dit willen koppelen aan het bedrijfsnetwerk en de bedrijfsinformatie omdat dit ‘makkelijk is’. Privé en zakelijk loopt steeds meer door elkaar en deze ‘own devices’ buiten houden is om allerlei redenen geen optie meer. IT afdelingen zitten hier echter niet op te wachten; jarenlang hebben ze hun best gedaan het netwerk en de gegevens zo goed mogelijk te beveiligen en nu worden ze geconfronteerd met een ontwikkeling die dit in 1 klap teniet doet. ‘Own devices’ kunnen schadelijke programmatuur op het netwerk brengen, (vertrouwelijke) informatie loopt op het ‘own device’ zo de deur uit zonder enige controle, kan verloren of gestolen worden, om nog maar te zwijgen over het managen van deze devices waar de zaak geen zeggenschap over heeft of de juridische implicaties van bedrijfsinformatie op privé hardware. Het gebruik van deze ‘own devices’ groeit jaarlijks met zo’n 25 %, waarbij bedrijven uit kostenoverweging dit niet blijven betalen voor hun medewerkers, maar juist stimuleren om deze devices vooral zelf aan te schaffen. Daarentegen moeten IT afdelingen naast Windows ook Mac OS X, iOS, Android en andere voor hen vreemde besturingssystemen ondersteunen, wat weer extra kosten met zich mee brengt. Zaken die de IT afdeling zich primair af moet gaan vragen zijn: - Hoe houdt ik zicht op wie en wat er op mijn bedrijfsnetwerk zit? - Wat betekent de overlap aan devices en informatie voor mijn informatiebeveiliging? - Wat mag er wel en niet opgeslagen worden op het ‘own device’? - Hoe regel in toegang tot mijn applicaties per gebruiker en per device? - Hoe pas ik mijn IT policies toe op, met name ‘own devices’? - Wat voor extra policies zijn nodig voor ‘own devices’ als tracking en whiping? - Hoe kan ik mijn netwerk nog virus en malware schoon houden? - Hoe automatiseer ik deze zaken omdat handmatig werk niet te borgen is? - Hoe voorkom ik dat er veel werk bij komt en houd ik toch een positieve uitstraling? Waar IT policies standaard als vaste instellingen gelden, dienen policies in de BYOD (‘bring your own device’) wereld juist dynamisch te zijn en afhankelijk van real-time risico veranderingen in het device, de fysieke beveiliging en zelfs de tijd van de dag. Zo dient per device bepaald te zijn onder welke condities deze toegang kan krijgen tot bedrijfsinformatie zonder tussenkomst van de gebruiker of de IT afdeling. Self-onboarding oplossingen schelen de helpdesk veel werk, maar moeten wel conform de juiste policies ingericht worden. Veel BYOD producten ondersteunen niet alle devices (wired alsmede wireless), wat een oplossing voor dit probleem weer kostbaar in aanschaf en ondersteuning maakt. Een goede BYOD oplossing ondersteunt dus real-time zichtbaarheid en device profiling voor toegangscontrole inclusief reporting, planning, auditing en compliance tools welke nodig zijn voor een snelle ondersteuning van (nieuwe) BYOD gebruikers, productiviteits-verbetering en kostenverlaging. Steeds meer organisaties stellen een speciaal gast netwerk ter beschikking voor tijdelijke of externe medewerkers, maar ook b.v. voor klanten of gasten waarmee alleen internet benaderd kan worden. Ook een dergelijk netwerk dient gecontroleerd te worden op bandbreedte consumptie en misbruik van internetdiensten. Aanmelden op het netwerk dient door de gebruiker zelf te gebeuren, maar moet wel door de organisatie (al dan niet geautomatiseerd) goedgekeurd worden voor het account vrijgegeven wordt.
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  • Solid advice here!
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  • Why think that things will be better tommorow,what is wrong with today.? No time like the present.
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  • Praxie , one of our directors said, "We can do it and we will do it" so say all of us.(ZARF)
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Best Practices for Publishing Posts on LinkedIn

  1. 1. n Au 5 % ea ’ '4' A View , 33 — .1 v . -1 «:94 Be known for what you know Everything you need to know about publishing posts on Linkedln . «§ .4 I
  2. 2. Linkedln is opening up our publishing platform to our members, giving you a powerful new way to strengthen your professional brand.
  3. 3. When you publish a post, it: Becomes part of your profile. 9 Gets shared with your network. ‘ V 1 C ® Reaches the largest group of professionals ever assemb. l1e§_; . . 1|. l‘
  4. 4. ., . y 1; , , A. ‘. ,., ’_, .‘ 4., » "” 8 "ii "3 CC 3135 V3 " i. .S. :.. 'i :4, i. » u. » ‘A. Both sharing updates and publishing posts on Linkedln will help you grow and engage your network. -‘ion. ’-: .“: 'Acr: ;u: min mu or-. i:ioi'~ : .idv‘lllJ1.‘. ui: -)te. ~ lam um-. i nu ']~”_}__”__¥_ ‘I1:,2:Ii: |ii: );; 'I: ::: l:: ::: ovlllllllillltz ‘H: iIlll[: ,Lf"iOtI : iir= lI: ilk: lintiys, :lIIl= l:L: , lung . : UtI| IIl: J:_ al """m"° ‘fly W‘ m'"""'m: Marketing Doesn't Have To Be Evil uitgiu oi: ini-.11.-cil: ;o II VI . ... . in n a :1 ~ I f. ’ ‘ . --. i.m. m:. m. jluencu A ~ K‘ zraogzmoymii«gFovim; .s. Homora a M K F .1 Cam war '19 Stacy Ori‘ rte Dlscdfis on 0-‘ ‘ « l 3 For the first time in forever. .. marketing doesn‘t have to be evil. p. i. r.~1uni1 "] l . w.i~ l fiirirr Sn": iv, ¢’/ l s, , / V ru: .vn« i . .- ». .
  5. 5. So how do you start? We'll help you strengthen your reputation and grow your reach with these tips on what to write, when to write, plus a few other guidelines to get the most out of publishing on Linkedln. r; i -i Una, » A : ::: ::‘ i‘ ".5. . .i. 2 twin. .. . .--A<. ... ..ua. ... .i. -mu: “' ‘W "'I"'""'°“'°"' mo. -n -"nu-. -. . », i, .; n~¢A. .w. onn. -.= mu¢n». i«: a-may: R : “H ‘ . __ M ii i. . - u L Who‘) Vliflfl Vhl Phil! 15.‘.
  6. 6. W- 1 Write about what you know: A‘'''‘‘%-—'''''': .‘-' ° Share your observations, impressions, and firsthand Surprising Rise 01 The Human experience with yourjob, . .5"e‘ii“‘"f . ... . company, or industry. ' Write about your successes — or your failures and how you've learned from them. ' Or write about what inspires you to do what you do.
  7. 7. Remember your audience Linkedln has millions of executives, entrepreneurs, entry-level workers and people about to retire. It's the working world in one place. Be conversational, but keep the conversation focused on the professional sphere. Write anything that: - Helps people understand trends in your industry or the larger economy. - Gives context, advice, or news that helps people get jobs, promotions, or a stronger personal brand. - Enhances your reputation as an expert in your field.
  8. 8. 5‘ 1 P% ' I rt ’ air. ' at r I s 2 at I : r 1% g %‘ - —' — — '1,‘ ‘ & ~5 figdv I . ta 4'54’ .4 1. .4 -5:" 5% “mé Look at recent headlines to see if any recent topics relate to your own expertise or interests. "- . if ‘“ 1: ' ° lg); pi. .. . mm. rpk Hal vn. White Hot; Do You x j in the Dinorenee? Thu New Facebook Llh - Top 3 Social Media Tools lur Mon Rebulmmg Alla The Crun Engngement and Lead: , . A- I 'J"r, ;.’E Kim. ’ ‘ 3,1 , _ “ _, -. _iw! o Create an . -‘ ' ' r_: :7"‘. : l'*'. §D*L= .sr3I. Le9.0.v; |i_ris_. T 2 2 - . _ . ... . . ... ... ... J , _,J . . W «£-
  9. 9. ‘fiflzfl gcyrslxert ' sake sfiasaé Don't worry about waiting for the "perfect” draft — get your thoughts out there, then let the comments you get help craft your next big idea. l‘ e «"I|0lfl-‘ii Your posts (8) - _. 4 : :.: :;r: .‘. :*.7.; :r / L ; r . ‘i' G 1* ; fiiu J. Crvral F We sh Are Stickers the Path to a Better User Experience?
  10. 10. Draw readers in with a catchy headline Help your post get noticed by making sure the title really captures the message of your post. Avoid numbered lists, and if you're going to use a pun, make sure it's more clever than clichéd. "If Maggie Gyllenhaal Can Cry at Work, You Can Too" "Apple Just Lost the Global - v Smartphone War to Cioogle" - Curt Prins "Don Draper Wouldn't Recognize 75% of What We Do" - SQ Martin Sorrell
  11. 11. Choose images that stand out A clear and compelling image gives people a reason to click - it's a window into your post. - You can add a cover image to introduce to your post, plus embed images, YouTube videos, and S| ideShare presentations to hook your readers.
  12. 12. fl ickr You People Groups Explore Upload Finding the perfect image One of the best ways to find a good image is through search. Use Advanced Search and check "Only search within Creative Commons licensed content. ”
  13. 13. Always attribute Be sure to give credit whenever you're quoting, citing other sources, and using images. Use links and source lines liberally, and always make sure you have the rights to the images you use. Your posts (8) v T7 . " Assn. -uearnsin. Bonn| )uvEluImnav E i , . al| ‘L‘Ro. . . ‘m sure there's a 9 m. .:. w.. ... ..»r. .«. .. i vi 7 U58! cxperience . ’ / Add photo credit here
  14. 14. Be authentic - Above all else, be you and true to your voice. Dustin Mcmssen, CAE, CME ' Try to weave in examples a from Your personal It You Lose Your Job, Remember experience. Personal This anecdotes can go a long way in capturing your audience's attention.
  15. 15. Grow your reach Writing on Linkedln is a great way to tap into — and grow — your network. Not only will your posts reach your connections, you can also build a following.
  16. 16. Share to make sure your posts get read The more you share across your social networks, the bigger your audience and impact. E Share your post! . H l di Are Stickers the uffiiilfgii . fii"§L. "l2i. i'§. i‘ User Ex, 5‘ . .. .. flllfl
  17. 17. How readers find and engage with your posts Your posts can: @ Get shared with your connections and followers through the news feed. Q Attract new followers outside your network. 0 Get commented on, liked, and shared — which will help more people see it. Add a new element to your Linkedln profile by appearing under Posts.
  18. 18. :4“ ‘Fr’ gégx »* 5 Q" . ‘a-% r ' 'f"('-aiuéw . ,-A r 9 . .ac — 9 — —~. vp- . or ‘f at n‘ 1. ob «¥- can «use -1 . =:: — 4:5 - I n . - - ' was ' ru. . rs we as in *. as ‘, 1 , go ‘— . — g_ 4-. - : .= .4 ‘ea 4 v -4.’ -i Keep it a two-way conversation by replying to comments on your posts. You'll build a relationship with your audience, and you might make new connections—which can lead to new opportunities. Want to start deeper conversations? Reply with an | nMail. I Sco l -[)3 . ~ " "". ”"P3°" "Ii , iI'i"it‘ Gria ir dd/ ICE‘ ‘D If ' n . -' '- ~ '- r . ‘i’ H D i l .1 l think 350," h: )W 1' Th < . .'s; )(2c( VL , ,.y d, ,l 1 Wrrl"lf to Me 0, my '9 Jim? ly d ‘ l l 5 . 5 ~ cu m . l l ,1, l —- - l .1 _ Dem“ Gllman ‘hi g i l l Tlianvi _ gm" Y mm V l l i. '1l(; ;_; ,j? o h . ,, ca you found this holpfm . i l
  19. 19. £9 *4’ " pm; -‘—a 15 . _g. a "'n&‘€4 4 ‘.45 no‘ is V‘ Z % ha iv ii) ms» Overcome blank-page syndrome with these strategies: in Follow lnfluencers like Richard Branson, Meg Whitman, and Deepak Chopra. Join the Writing on Linkedln Group, where you can interact with other members who are publishing on Linkedln. 0 Follow Linkedln Pulse channels that match your industry or interests.
  20. 20. Be known for what you know Strengthen your reputation and grow your reach by publishing your story on Linkedln. To get started, go here or click the pencil icon in your status update box.

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