This is the social recruiting journey of India's largest online bus ticketing website, and how they close to doubled their followers during the ride. If you're curious about social recruiting, talk to us to discover the possibilities. Contact us: https://business.linkedin.com/en-in/talent-solutions?src-ss-sl&veh=casestudyRedbusIN

1. How redBus used Social Recruiting to get
talent aboard
And close to doubled their followers in 1 year

2. This is the story
of India’s largest
online bus
ticketing website.

3. 1800+
Largest
network
of
bus
operators
80,000 ticket bookings
a day through
various channels
as of Dec’15
Over
67,000+ live routes
across India
Over
Top 50
Global
innovators
by Fast
Company
an American
business
publication
Global
Mobile
Innovation
in Travel
for the year 2014
from Eye For
Travel
Mobile
App
won the
ibibo Group
which is an
integral part of
the Naspers
Group
Part of
the

4. As a fast growing company, they used
social to accelerate their journey

5. They wanted to hire senior
management professionals,
and were introduced to
LinkedIn Recruiter and
Job Slots.
Their ride in attracting talent started 3 years ago
The partnership worked and
the leadership team was hired.

6. 1.5
years
ago
The team wanted
to recruit talent
with an
entrepreneurial
streak:
Talent who had
started companies,
created products,
and were willing to
act like owners and
get things done.
Especially senior
product
managers in the
IT/ITES space.
The next wave of
growth would
come with people
who had an
entrepreneurial
mindset

7. “It is my belief that our people at redBus are our only source of
long term competitive advantage. We are continuously on the
lookout for better ways to retain, engage and inspire our
employees, while simultaneously projecting redBus and the
employee proposition to potential recruits.”
Prakash Sangam
CEO, redBus

8. But how does a brand navigate the social
recruiting journey?
redBus decided to start with building a brand for talent with
the LinkedIn Career Page at the heart of all conversations.

9. Company
logo
‘Follow’ button
to build a pipeline
of candidates
interested in the
company
Header with a
picture of
employees
Employee
Value
Proposition
Employee
connects
Jobs at
redBus
Video featuring
employees, to
showcase what
it’s like to work
at redBus
Employee
testimonials

10. “Social Recruiting has made a difference in our sourcing strategy in two
ways. One – it has allowed us to expand our talent pools by tapping into
the professional networks of our employees for referrals. Two – It has
provided us with a low-cost and non-intrusive way to keep people
informed about developments and opportunities at redBus. This ensures
that in future, when we engage with them for an opportunity, redBus will
be top-of-mind as an employer of choice.”
Prakash Sangam
CEO, redBus

11. With the Career Page
setup, the team started
active engagement in
May 2015

12. "Our objective is to become an employer of choice. Solutions from
LinkedIn Talent Solutions have helped increase our follower base and
thereby attract good talent. We have increased our activity on LinkedIn in
terms of updates, testimonials etc. to attract qualified prospects who are
passionate about being part of an organization that
encourages innovation in work and thought.”

13. Updates
on job
openings
Activities
and
initiatives
Work culture:
redBus
employees
dancing to
‘Becoz we’re
Happy’.
The brand
experimented
with various
updates to see
what worked
best and drove
results.

14. Their social maneuvers took them
from cruise control to acceleration in
one year

15. The Talent Brand Index shot up on the
back of engagement
21.2% 20.8% 20.4% 20.7%
22.7%
24.5%
27.0%
DEC 31 2014 JAN 31 2015 MAR 31 2015 MAY 31 2015 JUL 31 2015 SEP 30 2015 NOV 30 2015
ActiveEngagement
Talent Brand Index (TBI) measures the strength of your talent brand by comparing
reach and engagement calculated from billions of professional interactions taking
place on LinkedIn. This includes the number of people familiar with you as an
employer, and the number who proactively show an interest in your brand

16. The talent branding journey in
numbers

17. 17
There was a
steep incline in
the follower
base
94%
increase
in follower
base from
10,092 to
19,574
The desired segment
of candidates was
attracted.
41% of
follower base
consist of senior
management
professionals
53% of
follower base
comprises
tech/software
professionals
Time period Oct 2014-Oct 2015

18. The desired
segment was
engaged
46% of
Career Page
visitors are
from senior
management
The career page
also helped
increase the
overall page
views of redBus.
94%
incremental
page views
189%
(556-1607)
Targeted approach
and sustained
community building
helped increase
monthly job
applications by
Time period Oct 2014-Oct 2015

19. Founded in 2003, LinkedIn connects the world’s
professionals to make them more productive and
successful. With over 400 million members in more than
200 countries and territories worldwide, including
executives from every Fortune 500 company, LinkedIn is
the world’s largest professional network.
offers a full range of solutions to help organizations in various
stages of growth recruit relevant talent, build their brand, and
grow their business.
If you're curious about social recruiting, join us in
discovering the possibilities.
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