4. Proliferation of new media channels
Shifting of consumer social media
consumption
A positive or negative reputation is a
click away
Everyone is a critic or thought leader
SHIFTING NEW MEDIA TRENDS
#CruiseMKT
5. The line between media & bloggers
is blurring
Rise of the celebrity executive
An insider view to a brand drives
connection
Cruise lines have personable
executive talent
RISE OF THE NEW MEDIA STAR
#CruiseMKT
6. iBeacon and other mobile technology are coming
Customer experience, traffic flow, and onboard revenue can benefit
LOCATION AWARE INTERACTIVITY
#CruiseMKT