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MARKETING/DISTRIBUTION PANEL
Cruise Shipping 2014
Sponsored by:
#CruiseMKT
MARKETING COMPLEXITY
#CruiseMKT
MARKETING COMPLEXITY
#CruiseMKT
Proliferation of new media channels
Shifting of consumer social media
consumption
A positive or negative reputation is a
c...
The line between media & bloggers
is blurring
Rise of the celebrity executive
An insider view to a brand drives
connection...
iBeacon and other mobile technology are coming
Customer experience, traffic flow, and onboard revenue can benefit
LOCATION AW...
Carol Schuster
SVP, Marketing
#CruiseMKT
Andy Stuart
EVP, Global Sales & Passenger Services
#CruiseMKT
Gordon Ho
SVP, Marketing
#CruiseMKT
Ken Muskat
SVP, Sales & Marketing
#CruiseMKT
Cruise Shipping 2014 Sales & Marketing Panel Introductory Remarks
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Cruise Shipping 2014 Sales & Marketing Panel Introductory Remarks

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Introductory remarks for the panel with Royal Caribbean, Princess Cruises, MSC Cruises USA, and Norwegian Cruise Line--annual sales and marketing chief panel

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Cruise Shipping 2014 Sales & Marketing Panel Introductory Remarks

  1. 1. MARKETING/DISTRIBUTION PANEL Cruise Shipping 2014 Sponsored by: #CruiseMKT
  2. 2. MARKETING COMPLEXITY #CruiseMKT
  3. 3. MARKETING COMPLEXITY #CruiseMKT
  4. 4. Proliferation of new media channels Shifting of consumer social media consumption A positive or negative reputation is a click away Everyone is a critic or thought leader SHIFTING NEW MEDIA TRENDS #CruiseMKT
  5. 5. The line between media & bloggers is blurring Rise of the celebrity executive An insider view to a brand drives connection Cruise lines have personable executive talent RISE OF THE NEW MEDIA STAR #CruiseMKT
  6. 6. iBeacon and other mobile technology are coming Customer experience, traffic flow, and onboard revenue can benefit LOCATION AWARE INTERACTIVITY #CruiseMKT
  7. 7. Carol Schuster SVP, Marketing #CruiseMKT
  8. 8. Andy Stuart EVP, Global Sales & Passenger Services #CruiseMKT
  9. 9. Gordon Ho SVP, Marketing #CruiseMKT
  10. 10. Ken Muskat SVP, Sales & Marketing #CruiseMKT

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