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Humphrey cruise shipping 2014


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Annual Cruise Shipping Miami sales and marketing chief panel with Royal Caribbean, Norwegian Cruise Line, Princess Cruises, and MSC Cruises

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Humphrey cruise shipping 2014

  1. 1. MARKETING/DISTRIBUTION PANEL Cruise Shipping 2014 Sponsored by: #CruiseMKT
  4. 4. Proliferation of new media channels Shifting of consumer social media consumption A positive or negative reputation is a click away Everyone is a critic or thought leader SHIFTING NEW MEDIA TRENDS #CruiseMKT
  5. 5. The line between media & bloggers is blurring Rise of the celebrity executive An insider view to a brand drives connection Cruise lines have personable executive talent RISE OF THE NEW MEDIA STAR #CruiseMKT
  6. 6. iBeacon and other mobile technology are coming Customer experience, traffic flow, and onboard revenue can benefit LOCATION AWARE INTERACTIVITY #CruiseMKT
  7. 7. Carol Schuster SVP, Marketing #CruiseMKT
  8. 8. Andy Stuart EVP, Global Sales & Passenger Services #CruiseMKT
  9. 9. Gordon Ho SVP, Marketing #CruiseMKT
  10. 10. Ken Muskat SVP, Sales & Marketing #CruiseMKT