New Product Development Process for Microsoft

1. By: Bilal Maqbool
Roll : 019
MBA (3.5) Reg

3. History OF Microsoft
 Microsoft is a multinational computer technology
corporation.
 The history of Microsoft began on April 4, 1975,
when it was founded by Bill Gates and Paul Allen.
 Its current best-selling products are,
 Microsoft Windows Operating System
 Microsoft Office
 Microsoft Surface

4. Idea Generation:
 Video portal (gaming)
 Security threat
 College
 Joy Land
 Calculator (GUI)
 Computer unique (single
handle)
 E-book
 Lock
 Education channel (24/7)
 Cell phone
 Garments
 Chocolate
 Airline
 Restaurant
 Microsoft touch and get
store
 Car
 Microsoft auto shut
down energy savers
 Electronic Cosmetic kit
 Language converter
 Coding Slate

5. Idea Screening
Microsoft Surface was the first major initiative by
Microsoft to integrate its Windows operating system
with its own hardware in 2012
So that’s why I have selected these type of ideas
To increase it’s Product range

6. Idea selected 10 ideas from the above 20 ideas These
Screening:
We Have
ideas are
Video portal (gaming)
 From all over the world anyone can upload their video.
 Video content should follow privacy rules.
 No abusive content or such a content which hit any
religion sentiments.
 Anyone can play their desire game on this and can take part
in game competitions.
Security threat

Privacy issues For online security.

People get hacked and infected with viruses.

Hackers gain access to their PC's and use them in a
cyber crime.

To get rid of this a browser which contain all security
parameters to avoid cyber crime.

7. Calculator (GUI)
 Different from other
Calculate.
 It’s a graphical calculator
 You can save your desire
result into it.
 Built in space & memory
stick
 . Uses Wifi
 On line help
Computer unique
(single handle)
 Work on low volts
 When phase of
electricity are missing
 Work for 1 hour
 It uses bettery

8. E-book
 It contains every
Famous book
 It’s in a book shape
 Touch system
 Link up to the internet
 Download from store
 Auto new book update
Education channel
(24/7)
 A channel which
provides you a total IT
lecture and keep you
updated with technology

9. Microsoft touches and
get stor
 All the products
displayed in the racks are
not real
 Products are displayed
on the LCDs
 Just touch your desired
product and get it from
the counter.
Microsoft auto shut
down energy savers
 You can set a timer for
ON and OFF
 Heat sensors when
nobody in the room auto
shuts down the saver,
 Voice sensor for ON and
OFF

10. Language converter
 Potable Language
converter
 Can convert any
language
 Voice Recognation
 Speaks the converted
words
 Teach you how to speak
a new language
Coding slate
 Teach you three types of
coding
 Beginner
 Intermediate
 Pro
 For becoming
professional software
developers

11. Concept Development &
Testing
 For the concept Development and Testing I
have selected these ideas
 They reflect the main idea of the company

12. Calculator (GUI)
Language converter
E-book
Coding
slate
Microsoft auto shut down energy savers

13. Marketing Strategy
Development
 Calculator (GUI)
 We have selected this due to its unique features. It is a first
Calculator in market which provide GUI. It can allow you to
save you arithemetic results in it and allow you to make
your own formulas. You can get connected to internet and
join mathematics communities to solve your problems
related to your study. It provide you 4Gb built in memory
where you can save your daily routine expenses.
 Brand name is SURFACE GUI CALCULATOR. It will be
available on all online shopping stores, all retailer
worldwide and you can get it on your home by paying on
delivery.

14. Language Converter
 Brand name is SURFACE LANGUAGE CONVERTER.
 It will be available on all online shopping stores
 All retailer worldwide and you can get it on your home
by paying on delivery.

15. Coding Slate
 Brand name SURFACE CODING SLATE .
 It will be available on all online shopping stores
 All retailer worldwide and you can get it on your home
by paying on delivery.

16. We have rejected these two due to following reasons.
E-book
 Its good feature is that’s
you can read any book on
it but fist you have to
purchase it.
 Now the things is all over
the world book readers are
not in majority.
 There are few peoples
whom hobbies is book
reading.
 So if we keep this point in
mind our E-Book can not
survive in market.
Auto Shutdown Saver
 It allow you to save your
electricity but its
production cost is not
economical.
 It has sensors in it which
are not economical
 So due to this average men
will not be unable to
purchase it.

17. Business Analysis
MICROSOFT GUI Calculator
 We conducted online and written surveys in colleges
and universities.
 After taking this we came to know that it is the need
of every student due to its unique features. They
showed us positive response regarding to this.
 They assure us to buy it on launching day.
 Its initial production cost will be low and sale will be
high.
 Its purchasing price will be economical.

18. MICOROSOFT Language
Converter
 We concducted online
survey and also written
survey on airports and in
different contries.
 After taking this we came
to know that it is the need
of the peoples business
man living away from the
native countries.
 Its initial production cost
will be low and sale will be
high. Its purchasing price
will be economical.
REJECTED
 We reject the coding slate
due to the lack of interest
of an average person. It is
the only need of the
computer students. Due to
this we will be unable to
get the desired profit.

19. Manufacturing
 We can give order to a Chinese company
 To build its structure or body
 Because now a day’s every sound organization
manufactures their products from china on contract
basis
 Because it is economical
 Software which is installed in it manufacture by our
organization.

20. Commercialization
 To make it people product we will try each and every
strategy to make it people product.
 We do online advertisement and we can hire actors to
promote our products on TV channels.
 Availability of our product on all online stores and all
good retailers worldwide.