Amazon Product Development


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a new idea for Amazon Kindle product development.

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Amazon Product Development

  2. 2. 199520002002200520062007200820092010To-Date
  3. 3. Mission StatementTo be Earths mostcustomer-centric companywhere people can find anddiscover anything they wantto buy online.
  4. 4. Mission StatementFocus relentlessly on our customers.We have never declared or paid cash dividends on ourcommon stock. We intend to retain all future earnings tofinance future.Our pricing objective is to earn customer trust, not tooptimize short-term profit dollars. Profit comes over the longterm and we invest heavily in our free-shipping programsCustomers are well informed and smart, and they evaluatethe total cost, including delivery charges, when making theirpurchase decision.