Summit Using Social Media to Make Your Organization More Likeable

Summit Using Social Media to Make Your Organization More Likeable



Dave Kerpen, CEO Likeable Media

Dave Kerpen, CEO Likeable Media



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Summit Using Social Media to Make Your Organization More Likeable Summit Using Social Media to Make Your Organization More Likeable Presentation Transcript

  • 15 Strategies to MakeYour Organization More Dave Kerpen, CEO of Likeable Media @davekerpen
  • Warnings about Social Media1)  Social media is not free.2)  Social Media will not bring you instant results.3)  Social media cannot make up for a bad product or service.
  • Like is the New Link View slide
  • it’s not about you… View slide
  • Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on       (&  other  social  networks)   15 ways…
  • 1. listen first andnever stop listening  
  • 2. think – and act – like your customer  
  • 3. compel yourcustomers to be your first fans  
  • 4. respond quickly to all bad comments  
  • 5. respond to good comments too  
  • online influencers… the new celebrities?
  • 6. be authentic  
  • 7. should you ask a lot of questions?  
  • in a recent study, Likeable Media looked at status updates that…1. Pose a question or challenge directly to fans2. Ask fans to “like” it3. Announce winners of a Facebook-hosted contest orsweepstakes4. Include “everything else” – all remaining statusupdates that didn’t fit any of the above categories
  • Likeable Media found the following…• In 100% of cases, engagement rates for posts that askedfans to “‘Like’ this” were up to 5.5 times (on average 2.7x)higher than those for “other updates”.*• In 9 out of 10 cases, status updates that posed a questiondirectly to fans were 2-6 times as engaging as “other updates”.
  • 8. provide value (yes, for free!)  
  • 9. share stories(they re your social currency)  
  • 10. inspire yourcustomers to share stories  
  • 11. integratefacebook into the entire customer experience  
  • 12. use facebook ads for greater impact  
  • 13. admit when you screw up then leverage your mistakes  
  • 14. consistentlydeliver excitement,surprise, & delight  
  • free chillzones
  • 15. don t sell! just make it easy & compelling for customers to buy  
  • if 15 rules is too much to remember… Listen Up! Be Transparent! Respond to Everyone! Just Be Likeable!    
  • thank you/ grand prize/ I love feedback/ and a surprise Engage with me @DaveKerpen on Twitter Ask us questions @ Or, email me anytime