Summit Using Social Media to Make Your Organization More Likeable

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Dave Kerpen, CEO Likeable Media

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Summit Using Social Media to Make Your Organization More Likeable

  1. 1. 15 Strategies to MakeYour Organization More Dave Kerpen, CEO of Likeable Media @davekerpen
  2. 2. Warnings about Social Media1)  Social media is not free.2)  Social Media will not bring you instant results.3)  Social media cannot make up for a bad product or service.
  3. 3. Like is the New Link
  4. 4. it’s not about you…
  5. 5. Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on       (&  other  social  networks)   15 ways…
  6. 6. 1. listen first andnever stop listening  
  7. 7. 2. think – and act – like your customer  
  8. 8. 3. compel yourcustomers to be your first fans  
  9. 9. 4. respond quickly to all bad comments  
  10. 10. 5. respond to good comments too  
  11. 11. online influencers… the new celebrities?
  12. 12. 6. be authentic  
  13. 13. 7. should you ask a lot of questions?  
  14. 14. in a recent study, Likeable Media looked at status updates that…1. Pose a question or challenge directly to fans2. Ask fans to “like” it3. Announce winners of a Facebook-hosted contest orsweepstakes4. Include “everything else” – all remaining statusupdates that didn’t fit any of the above categories
  15. 15. Likeable Media found the following…• In 100% of cases, engagement rates for posts that askedfans to “‘Like’ this” were up to 5.5 times (on average 2.7x)higher than those for “other updates”.*• In 9 out of 10 cases, status updates that posed a questiondirectly to fans were 2-6 times as engaging as “other updates”.
  16. 16. 8. provide value (yes, for free!)  
  17. 17. 9. share stories(they re your social currency)  
  18. 18. 10. inspire yourcustomers to share stories  
  19. 19. 11. integratefacebook into the entire customer experience  
  20. 20. 12. use facebook ads for greater impact  
  21. 21. 13. admit when you screw up then leverage your mistakes  
  22. 22. 14. consistentlydeliver excitement,surprise, & delight  
  23. 23. free chillzones
  24. 24. 15. don t sell! just make it easy & compelling for customers to buy  
  25. 25. if 15 rules is too much to remember… Listen Up! Be Transparent! Respond to Everyone! Just Be Likeable!    
  26. 26. thank you/ grand prize/ I love feedback/ and a surprise likeable.com likeablebook.com Engage with me @DaveKerpen on Twitter Ask us questions @ Facebook.com/LikeableMedia Or, email me anytime dave@likeable.com

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