2. Current SituationOverview Wiggio Posting news articles and occasional facts. Groundswell Posting questions, testimonials & frustrations. Present in the Groundswell, but no engagement.
5. TwitterSuggestions & Goals for Improvement What to Tweet News & Events Tweet as it occurs. Re-tweet & @Reply Three per week. Original Comments One per week.
8. FacebookSuggestions & Goals for Improvement Consolidate Accounts Stick with main “Wiggio” page. Photos Upload one original photo per week. Shows users how humble Wiggio is. Launch a photo submission campaign. Encourage users to send their creative photos. Comment Evoking Posts Reach out twice per week. Encourages a conversation. Shows Wiggio’s interest in audience.
10. YouTubeSuggestions & Goals for Improvement Organize Creates a uniform and organized look. “How-To” Videos Promotes deeper understanding/loyalty. Upload one per month. “Wiggio-Walking” (Think: Leno’s “Jay-Walking”) Fun and builds character. Local and Groundswell buzz. Upload one per month. Cross Promote Tweet and post on Facebook
14. Summary of Goals Twitter Tweet news and events as they occur. Three re-Tweets or @replies per week. One original Tweet per week Facebook Consolidate accounts. One Wiggio photo per week. Launch photo campaign. Two original posts per week. YouTube Organize current site. Upload one “how-to” per month. Upload one “Wiggio-Walking” video per month. Cross promote on Twitter & Facebook. Wiggio.com Incorporate Twitter & YouTube components on homepage.
