Wiggio Social Media Recommendations

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Wiggio Social Media Recommendations

  1. 1. Face ValueCreating a “Face” for Wiggio.com<br />Presented by Liz Costa<br />
  2. 2. Current SituationOverview<br />Wiggio<br />Posting news articles and occasional facts.<br />Groundswell<br />Posting questions, testimonials & frustrations.<br />Present in the Groundswell, but no engagement.<br />
  3. 3. Social Media CampaignSuggestions for Wiggio<br />Create a “Face” !<br />Twitter<br />Facebook<br />YouTube<br />
  4. 4. TwitterCurrent Situation<br />9%<br />18%<br />45%<br />27%<br />
  5. 5. TwitterSuggestions & Goals for Improvement<br />What to Tweet<br />News & Events<br />Tweet as it occurs.<br />Re-tweet & @Reply<br />Three per week.<br />Original Comments<br />One per week.<br />
  6. 6. FacebookCurrent Situation #1 – Too Many Options<br />
  7. 7. FacebookCurrent Situation #2 – Not Much Activity<br />Statistics(Since 2009)<br />70 photos<br />6 wall comments<br />THAT’S IT …?!<br />
  8. 8. FacebookSuggestions & Goals for Improvement<br />Consolidate Accounts<br />Stick with main “Wiggio” page.<br />Photos<br />Upload one original photo per week.<br />Shows users how humble Wiggio is.<br />Launch a photo submission campaign.<br />Encourage users to send their creative photos.<br />Comment Evoking Posts<br />Reach out twice per week.<br />Encourages a conversation.<br />Shows Wiggio’s interest in audience.<br />
  9. 9. YouTubeCurrent Situation – The Basics<br />
  10. 10. YouTubeSuggestions & Goals for Improvement<br />Organize<br />Creates a uniform and organized look.<br />“How-To” Videos<br />Promotes deeper understanding/loyalty.<br />Upload one per month.<br />“Wiggio-Walking” (Think: Leno’s “Jay-Walking”)<br />Fun and builds character.<br />Local and Groundswell buzz.<br />Upload one per month.<br />Cross Promote<br />Tweet and post on Facebook<br />
  11. 11. IncorporationsCurrent Wiggio.com<br />
  12. 12. IncorporationsTwitter & Wiggio.com<br />
  13. 13. IncorporationsYouTube & Wiggio.com<br />
  14. 14. Summary of Goals<br />Twitter<br />Tweet news and events as they occur.<br />Three re-Tweets or @replies per week.<br />One original Tweet per week<br />Facebook<br />Consolidate accounts.<br />One Wiggio photo per week.<br />Launch photo campaign.<br />Two original posts per week.<br />YouTube<br />Organize current site.<br />Upload one “how-to” per month.<br />Upload one “Wiggio-Walking” video per month.<br />Cross promote on Twitter & Facebook.<br />Wiggio.com<br />Incorporate Twitter & YouTube components on homepage.<br />
  15. 15. Thank You!<br />

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